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Vivid Seats (SEAT)
NASDAQ:SEAT
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Vivid Seats (SEAT) AI Stock Analysis

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SEAT

Vivid Seats

(NASDAQ:SEAT)

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Neutral 43 (OpenAI - 4o)
Rating:43Neutral
Price Target:
$9.00
▲(23.80% Upside)
Vivid Seats is facing significant financial and operational challenges, with declining revenues and profitability issues being the most impactful factors. Technical analysis indicates bearish momentum, and valuation metrics are unattractive due to negative earnings. While the earnings call provided some positive strategic initiatives, these are overshadowed by the current financial difficulties.
Positive Factors
Leadership Transition
The new CEO, Lawrence Fey, brings a strategic focus on growth and enhancing the app, potentially improving long-term business performance.
Cost Reduction Initiatives
Significant cost reduction efforts can improve profitability and financial health, providing more resources for strategic investments.
App Growth
Strong app growth indicates successful digital strategy, enhancing customer engagement and potentially boosting future revenue.
Negative Factors
Declining Revenue
Significant revenue decline suggests challenges in market competitiveness and demand, impacting long-term financial stability.
Negative Profit Margins
Negative profit margins highlight cost management issues, affecting the company's ability to sustain operations profitably.
Challenges in Private Label Business
Struggles in the private label segment indicate potential loss of key revenue streams, impacting overall business performance.

Vivid Seats (SEAT) vs. SPDR S&P 500 ETF (SPY)

Vivid Seats Business Overview & Revenue Model

Company DescriptionVivid Seats Inc. operates as an online secondary marketplace for tickets in the United States and Canada. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for live sports, concerts, and theater shows, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
How the Company Makes MoneyVivid Seats generates revenue primarily through the sale of tickets for live events. The company operates on a marketplace model, earning money through service fees charged to buyers on each ticket purchase, as well as commissions from sellers when tickets are sold. Additionally, Vivid Seats may partner with event organizers, venues, and brands for promotional collaborations, which can lead to increased ticket sales and enhanced visibility. The company also offers a loyalty program that encourages repeat customers, contributing further to its revenue streams. Overall, the combination of service fees, commissions, and strategic partnerships plays a pivotal role in Vivid Seats' financial performance.

Vivid Seats Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 10, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strategic initiatives and leadership changes aimed at returning to growth, supported by cost reductions and a focus on enhancing the app value proposition. However, significant declines in key financial metrics and challenges in the private label business offset these positives.
Q3-2025 Updates
Positive Updates
Leadership Transition and Strategic Vision
Lawrence Fey succeeded Stan Chia as CEO, highlighting a strategic focus on returning to growth and enhancing the app value proposition with a lowest price guarantee and loyalty program.
Cost Reduction and Corporate Simplification
The company doubled its fixed cost reduction target from $25 million to $60 million and executed a corporate simplification agreement, yielding $180 million of lifetime tax savings.
App Growth and Positive Customer Response
The Vivid Seats app delivered double-digit sequential growth and returned to year-over-year GOV growth, driven by new features like the lowest price guarantee.
Initial 2026 Guidance
Vivid Seats provided an initial 2026 outlook with marketplace GOV expected in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million to $40 million.
Negative Updates
Decline in Marketplace Metrics
Marketplace GOV was down 29% year-over-year to $618 million, and revenues decreased by 27% year-over-year to $136 million due to competitive pressures and the loss of a large partner.
Decreased Take Rates and Adjusted EBITDA
The Q3 marketplace take rate was 17.0%, down from 17.5% the previous year, and adjusted EBITDA was $5 million, reflecting lower volumes and negative operating leverage.
Challenges in Private Label Business
The private label segment faced significant headwinds, including the loss of a large partner, contributing to negative trends in the overall business performance.
Company Guidance
During the Vivid Seats Third Quarter 2025 Earnings Conference Call, the company provided guidance for the initial 2026 outlook, expecting marketplace Gross Order Value (GOV) in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million to $40 million. The company anticipates stabilizing owned property volumes and plans to reinvest cost savings into an enhanced customer value proposition. Vivid Seats also aims to reduce fixed costs by $60 million, up from a previous target of $25 million, with savings spanning fixed marketing, general and administrative expenses, and stock-based compensation. The leadership transition was highlighted, with Lawrence Fey taking over as CEO and Ted Pickus as Interim CFO. Additionally, the company executed a corporate simplification agreement, expecting to save $1 million annually from reduced financial reporting and compliance costs, while also avoiding $6 million in cash Tax Receivable Agreement payments and capturing up to $180 million in lifetime tax savings.

Vivid Seats Financial Statement Overview

Summary
Vivid Seats faces significant financial challenges, with declining revenues and profitability issues. The balance sheet shows manageable leverage, but the negative return on equity is concerning. Cash flow metrics highlight operational difficulties, although there is some ability to generate cash relative to net income. Overall, the company needs to address its profitability and cash management to improve its financial health.
Income Statement
45
Neutral
Vivid Seats shows a declining revenue trend with a negative revenue growth rate of -7.24% in the TTM period. Gross profit margin remains strong at 71.45%, but the company struggles with profitability as indicated by negative net profit and EBIT margins. The net profit margin has deteriorated to -25.82% in the TTM, reflecting significant challenges in managing costs and achieving profitability.
Balance Sheet
50
Neutral
The balance sheet indicates a relatively low debt-to-equity ratio of 0.08 in the TTM, suggesting manageable leverage. However, the return on equity is negative at -58.77%, highlighting inefficiencies in generating returns for shareholders. The equity ratio stands at 24.57%, indicating a moderate level of equity financing.
Cash Flow
40
Negative
Cash flow analysis reveals a negative free cash flow growth rate of -32.71% in the TTM, pointing to cash management issues. The operating cash flow to net income ratio is negative, indicating operational challenges. However, the free cash flow to net income ratio is positive at 2.89, suggesting some ability to convert earnings into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue643.77M775.59M712.88M600.27M443.04M35.08M
Gross Profit460.00M573.73M530.70M459.77M352.42M10.39M
EBITDA-150.03M91.83M102.44M91.95M41.68M-668.46M
Net Income-155.03M9.43M74.54M28.66M-19.13M-774.18M
Balance Sheet
Total Assets1.11B1.64B1.55B1.15B1.41B1.16B
Cash, Cash Equivalents and Short-Term Investments145.11M243.48M125.48M251.54M489.53M285.34M
Total Debt21.03M407.64M284.78M282.56M460.13M877.32M
Total Liabilities771.58M1.02B963.34M671.27M983.46M1.43B
Stockholders Equity272.15M261.11M105.02M-382.70M-860.68M-271.78M
Cash Flow
Free Cash Flow-30.43M49.70M134.54M-1.03M166.14M-41.50M
Operating Cash Flow-5.61M53.92M147.32M14.38M175.79M-33.89M
Investing Cash Flow-25.17M-26.74M-225.64M-15.41M-9.35M-7.61M
Financing Cash Flow-31.27M86.08M-43.43M-236.48M38.03M245.54M

Vivid Seats Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.27
Price Trends
50DMA
12.23
Negative
100DMA
17.85
Negative
200DMA
35.08
Negative
Market Momentum
MACD
-1.50
Positive
RSI
25.79
Positive
STOCH
15.94
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SEAT, the sentiment is Negative. The current price of 7.27 is below the 20-day moving average (MA) of 9.57, below the 50-day MA of 12.23, and below the 200-day MA of 35.08, indicating a bearish trend. The MACD of -1.50 indicates Positive momentum. The RSI at 25.79 is Positive, neither overbought nor oversold. The STOCH value of 15.94 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SEAT.

Vivid Seats Risk Analysis

Vivid Seats disclosed 41 risk factors in its most recent earnings report. Vivid Seats reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Vivid Seats Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$944.92M18.3636.81%57.83%293.63%
63
Neutral
$756.46M35.016.18%12.68%133.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
$206.09M75.651.22%17.38%
50
Neutral
$194.58M-6.55-15.37%6.18%28.04%
43
Neutral
$105.68M-51.54%-16.83%-485.31%
39
Underperform
$69.30M
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SEAT
Vivid Seats
7.27
-64.33
-89.85%
TRUE
TrueCar
2.12
-2.14
-50.23%
TRVG
trivago
2.92
0.75
34.56%
EVER
EverQuote
26.28
7.09
36.95%
FVRR
Fiverr International
20.52
-12.09
-37.07%
ILLR
Triller Group
0.40
-3.07
-88.47%

Vivid Seats Corporate Events

Vivid Seats Earnings Call: Strategic Shifts Amid Challenges
Nov 8, 2025

The recent earnings call for Vivid Seats Inc. revealed a mixed sentiment, as the company navigates through strategic initiatives and leadership changes aimed at returning to growth. While efforts to reduce costs and enhance the app’s value proposition were noted, these positives were overshadowed by significant declines in key financial metrics and challenges within the private label business.

Vivid Seats Reports Q3 2025 Results and CEO Transition
Nov 7, 2025

Vivid Seats Inc. is a prominent online ticket marketplace that connects buyers and sellers for live events, leveraging its technology platform to offer a wide selection of events and tickets across North America. The company recently released its third-quarter 2025 earnings report, highlighting a significant leadership transition with Lawrence Fey appointed as the new CEO, succeeding Stan Chia.

Executive/Board ChangesFinancial Disclosures
Vivid Seats Appoints Lawrence Fey as New CEO
Negative
Nov 6, 2025

Vivid Seats announced a leadership transition with Lawrence Fey appointed as the new CEO, succeeding Stan Chia, who will remain in an advisory role until December 1, 2025. The company reported a decline in its third-quarter 2025 financial results, with a 29% decrease in Marketplace Gross Order Value and a net loss of $19.7 million, as it focuses on cost reduction and efficiency initiatives to drive future growth.

The most recent analyst rating on (SEAT) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Vivid Seats stock, see the SEAT Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Vivid Seats Announces Corporate Simplification Agreement
Positive
Oct 20, 2025

On October 19, 2025, Vivid Seats Inc. announced a Corporate Simplification Agreement to streamline its organizational structure by terminating its Tax Receivable Agreement and eliminating its dual-class stock structure. This strategic move is expected to save the company up to $180 million in lifetime tax savings and reduce annual cash tax payments significantly. The agreement will also simplify financial reporting and reduce compliance costs, enhancing Vivid Seats’ long-term cash flow profile. The transactions, approved by a special committee of the board, will result in the issuance of Class A common stock to former TRA parties and the cancellation of Class B common stock, consolidating Vivid Seats’ stock into a single class.

The most recent analyst rating on (SEAT) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Vivid Seats stock, see the SEAT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 15, 2025