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Vivid Seats (SEAT)
NASDAQ:SEAT
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Vivid Seats (SEAT) AI Stock Analysis

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SEAT

Vivid Seats

(NASDAQ:SEAT)

Rating:50Neutral
Price Target:
$18.00
▲(12.92% Upside)
The overall stock score is primarily impacted by financial performance challenges, including declining revenue and profitability. Technical analysis indicates bearish momentum, and valuation metrics are weak due to a negative P/E ratio. While the earnings call noted some strategic initiatives, the overall sentiment remains cautious.
Positive Factors
Cost Efficiency
A $25M cost reduction initiative has been implemented to improve unit economics, with expected savings by year-end.
International Expansion
International expansion is a bright spot as the company is now live in four European countries and contribution margin has been positive.
Market Differentiation
Important differentiators such as loyalty, SkyBox, and Game Center remain intact and should enable the company to take market share.
Negative Factors
Competitive Pressure
The firm noted elevated competitive pressures and a challenging industry backdrop.
Consumer Spending
The company cited pressure on consumer spending and continued competitive pressure in performance marketing that both led to headwinds for the business.
Financial Performance
Vivid Seats reported disappointing 2Q25 results with revenue and Adj. EBITDA coming in below consensus estimates.

Vivid Seats (SEAT) vs. SPDR S&P 500 ETF (SPY)

Vivid Seats Business Overview & Revenue Model

Company DescriptionVivid Seats Inc. operates as an online secondary marketplace for tickets in the United States and Canada. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for live sports, concerts, and theater shows, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
How the Company Makes MoneyVivid Seats generates revenue primarily through service fees charged on ticket sales. When a ticket is sold on its platform, the company takes a percentage of the transaction as a service fee, which is added on top of the ticket price. This fee structure applies to both buyers and sellers, ensuring revenue from both ends of the transaction. Additionally, Vivid Seats may earn through partnerships with event organizers and venues, offering promotional deals or exclusive ticketing rights. The company's success is further enhanced by its strong brand presence and its reputation for reliability and customer service in the competitive ticket marketplace industry.

Vivid Seats Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 11, 2025
Earnings Call Sentiment Negative
The earnings call highlights Vivid Seats' strategic initiatives, such as cost reduction programs and international expansion, which are positive steps towards future growth. However, these positives are overshadowed by significant declines in key financial metrics, ongoing competitive pressures, and market challenges, especially in the sports category and due to regulatory changes. The sentiment reflects a cautious approach towards overcoming current industry challenges.
Q2-2025 Updates
Positive Updates
Cost Reduction Program
Vivid Seats announced a cost reduction program targeting $25 million in annualized operating expense savings by year-end 2025. Over $5 million in savings have already been realized.
International Growth
The international business is demonstrating strong growth, exceeding margin expectations, and has been net contribution positive in 2025.
SkyBox Enhancements
Vivid Seats rolled out incremental analytical capabilities within their ERP SkyBox, which were well received and are expected to drive future growth.
Positive July Performance
July showed a year-over-year increase in performance, indicating some recovery after a weak June.
Negative Updates
Decline in Key Financial Metrics
Marketplace GOV was down 31% year-over-year, revenues down 28%, and Adjusted EBITDA decreased to $14 million, significantly lower than the previous year.
Challenges in Sports Category
The sports category was particularly weak, down double digits in Q2, affected by underwhelming playoff match-ups and challenging comps.
Impact of All-In Pricing
The implementation of the FTC's all-in pricing mandate led to elevated monthly volatility and a decline in conversion rates.
Competitive Pressure
Performance marketing intensity continues unabated, pressuring results and contributing to a challenging competitive landscape.
Shutting Down Vivid Picks
Vivid Seats decided to shut down Vivid Picks, a business that was not meeting expectations, as part of its cost reduction efforts.
Company Guidance
In the Vivid Seats Second Quarter 2025 Earnings Conference Call, the management provided guidance emphasizing a $25 million cost reduction program aimed at improving operating leverage and positioning the company for long-term growth despite industry challenges. The company reported $685 million in Marketplace Gross Order Value (GOV), $144 million in revenues, and $14 million in Adjusted EBITDA. However, these figures represent a year-over-year decline of 31% in Marketplace GOV and 28% in revenues. The sports category saw a decline due to underwhelming playoff matchups, while the concert category showed mixed results. The company plans to realize savings through technology efficiencies and reductions in general and administrative (G&A) expenses and marketing, with over $5 million in annualized savings already achieved. Vivid Seats also highlighted its international expansion, noting strong growth in four European countries that exceeded margin expectations. Cash flow is expected to be positive in the third quarter, driven by seasonal improvements and anticipated recovery in the industry.

Vivid Seats Financial Statement Overview

Summary
Vivid Seats has shown strong revenue growth in the past, but recent figures indicate challenges with declining revenue, negative net income, and cash flow issues. The balance sheet reflects moderate leverage concerns.
Income Statement
68
Positive
Over the years, Vivid Seats has demonstrated strong revenue growth, particularly from 2020 to 2023. However, recent TTM data shows a slight decline in revenue and profitability, with negative net income indicating challenges in maintaining profitability. Gross profit margins remain healthy, though net profit margins have fluctuated, reflecting operational challenges.
Balance Sheet
55
Neutral
The balance sheet shows a moderate level of debt compared to equity, with a debt-to-equity ratio indicating potential leverage concerns. The return on equity is inconsistent due to fluctuating net income. The equity ratio is on the lower side, reflecting a higher reliance on liabilities.
Cash Flow
62
Positive
Vivid Seats has faced volatility in cash flows, with a recent decline in free cash flow and negative operating cash flow in the TTM period. While there was positive cash flow growth between 2022 and 2023, recent figures suggest cash management and profitability challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue748.76M775.59M712.88M600.27M443.04M35.08M
Gross Profit541.46M573.73M530.70M459.77M352.42M10.39M
EBITDA84.92M91.83M102.44M91.95M41.68M-668.46M
Net Income-2.59M9.43M74.54M70.78M-19.13M-831.67M
Balance Sheet
Total Assets1.61B1.64B1.55B1.15B1.41B1.16B
Cash, Cash Equivalents and Short-Term Investments199.47M243.48M125.48M251.54M489.53M285.34M
Total Debt407.95M407.64M284.78M282.56M460.13M877.32M
Total Liabilities999.20M1.02B963.34M671.27M983.46M1.43B
Stockholders Equity380.71M261.11M105.02M-382.70M-860.68M-271.78M
Cash Flow
Free Cash Flow-26.62M49.70M134.54M-1.03M210.28M-41.50M
Operating Cash Flow-10.53M53.92M147.32M14.38M219.93M-33.89M
Investing Cash Flow-29.03M-26.74M-225.64M-15.41M-9.35M-7.61M
Financing Cash Flow79.12M86.08M-43.43M-236.48M-6.11M245.54M

Vivid Seats Technical Analysis

Technical Analysis Sentiment
Negative
Last Price15.94
Price Trends
50DMA
26.59
Negative
100DMA
33.93
Negative
200DMA
54.68
Negative
Market Momentum
MACD
-2.91
Negative
RSI
34.15
Neutral
STOCH
25.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SEAT, the sentiment is Negative. The current price of 15.94 is below the 20-day moving average (MA) of 16.78, below the 50-day MA of 26.59, and below the 200-day MA of 54.68, indicating a bearish trend. The MACD of -2.91 indicates Negative momentum. The RSI at 34.15 is Neutral, neither overbought nor oversold. The STOCH value of 25.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SEAT.

Vivid Seats Risk Analysis

Vivid Seats disclosed 41 risk factors in its most recent earnings report. Vivid Seats reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Vivid Seats Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$1.59B22.148.57%4.38%29.62%-19.65%
70
Outperform
$2.00B14.3420.13%5.37%13.08%
60
Neutral
$46.29B4.07-13.11%4.12%1.85%-42.71%
54
Neutral
$793.88M-14.27%9.65%56.50%
52
Neutral
$941.93M35.54-19.11%-4.72%84.11%
50
Neutral
$158.76M25.25-75.68%-10.52%-420.74%
47
Neutral
$403.91M-5.28%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SEAT
Vivid Seats
15.94
-76.46
-82.75%
GRPN
Groupon
24.01
13.07
119.47%
YELP
Yelp
32.00
-1.87
-5.52%
OPRA
Opera
17.82
4.64
35.20%
NXDR
Nextdoor Holdings
2.07
-0.19
-8.41%
TTGT
TechTarget, Inc.
5.64
-18.83
-76.95%

Vivid Seats Corporate Events

Shareholder MeetingsStock Split
Vivid Seats Approves Reverse Stock Split Proposal
Neutral
Jul 25, 2025

On July 21, 2025, Vivid Seats Inc. held a Special Meeting of Stockholders where two key proposals were approved. The first proposal involved an amendment to the company’s Certificate of Incorporation to allow a reverse stock split of its Class A and Class B common stock, with the ratio to be determined by the Board of Directors. The second proposal approved the potential adjournment of the meeting to gather additional proxies if needed for the first proposal. These decisions could impact the company’s stock structure and shareholder engagement.

The most recent analyst rating on (SEAT) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Vivid Seats stock, see the SEAT Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Vivid Seats Elects Directors at Annual Meeting
Neutral
Jun 9, 2025

At Vivid Seats Inc.’s 2025 Annual Meeting of Stockholders held on June 3, 2025, key decisions included the election of Class I directors and the ratification of Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025. The election saw Stanley Chia, Jane DeFlorio, and David Donnini elected as directors, while the appointment of Deloitte & Touche LLP was overwhelmingly approved, indicating strong shareholder support for the company’s governance and financial oversight.

The most recent analyst rating on (SEAT) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Vivid Seats stock, see the SEAT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 08, 2025