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Vivid Seats (SEAT)
NASDAQ:SEAT
US Market

Vivid Seats (SEAT) AI Stock Analysis

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SEAT

Vivid Seats

(NASDAQ:SEAT)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
$7.00
▲(7.36% Upside)
Vivid Seats' overall stock score is primarily impacted by its weak financial performance and bearish technical indicators. While strategic initiatives and leadership changes provide some optimism, the company's current financial health and valuation concerns weigh heavily on the score.
Positive Factors
Strategic Collaboration
The partnership with United Airlines enhances Vivid Seats' market reach and customer loyalty, offering MileagePlus members new incentives to purchase tickets, potentially increasing sales and strengthening brand presence in the long term.
App Innovation
The app enhancements focus on customer experience, potentially increasing user engagement and satisfaction. This innovation supports Vivid Seats' competitive position by leveraging technology to offer a differentiated platform.
Cost Reduction Initiatives
Significant cost reduction efforts improve financial flexibility and profitability. By lowering fixed costs, Vivid Seats can better manage its resources and reinvest in growth initiatives, enhancing long-term financial health.
Negative Factors
Declining Revenue
A significant decline in revenue indicates challenges in maintaining market share and demand. This trend could impact the company's ability to sustain operations and invest in future growth, posing a risk to long-term stability.
Negative Profit Margins
Negative profit margins reflect inefficiencies in cost management and pricing strategy. Persistent losses can undermine financial health, limiting the company's ability to invest in strategic initiatives and compete effectively.
Challenges in Private Label Business
Struggles in the private label segment highlight vulnerabilities in Vivid Seats' business model. The loss of key partners can reduce revenue streams and weaken competitive positioning, impacting long-term growth prospects.

Vivid Seats (SEAT) vs. SPDR S&P 500 ETF (SPY)

Vivid Seats Business Overview & Revenue Model

Company DescriptionVivid Seats (SEAT) is a leading online ticket marketplace based in the United States, specializing in providing customers with access to live events, including concerts, sports, and theater performances. Founded in 2001, Vivid Seats offers users a platform to buy and sell tickets while ensuring a secure and user-friendly experience. The company operates in the entertainment sector, leveraging technology to connect event-goers with a wide range of ticket options for various events across the country.
How the Company Makes MoneyVivid Seats generates revenue primarily through the sale of tickets for live events. The company operates on a marketplace model, earning money through service fees charged to buyers on each ticket purchase, as well as commissions from sellers when tickets are sold. Additionally, Vivid Seats may partner with event organizers, venues, and brands for promotional collaborations, which can lead to increased ticket sales and enhanced visibility. The company also offers a loyalty program that encourages repeat customers, contributing further to its revenue streams. Overall, the combination of service fees, commissions, and strategic partnerships plays a pivotal role in Vivid Seats' financial performance.

Vivid Seats Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 10, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strategic initiatives and leadership changes aimed at returning to growth, supported by cost reductions and a focus on enhancing the app value proposition. However, significant declines in key financial metrics and challenges in the private label business offset these positives.
Q3-2025 Updates
Positive Updates
Leadership Transition and Strategic Vision
Lawrence Fey succeeded Stan Chia as CEO, highlighting a strategic focus on returning to growth and enhancing the app value proposition with a lowest price guarantee and loyalty program.
Cost Reduction and Corporate Simplification
The company doubled its fixed cost reduction target from $25 million to $60 million and executed a corporate simplification agreement, yielding $180 million of lifetime tax savings.
App Growth and Positive Customer Response
The Vivid Seats app delivered double-digit sequential growth and returned to year-over-year GOV growth, driven by new features like the lowest price guarantee.
Initial 2026 Guidance
Vivid Seats provided an initial 2026 outlook with marketplace GOV expected in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million to $40 million.
Negative Updates
Decline in Marketplace Metrics
Marketplace GOV was down 29% year-over-year to $618 million, and revenues decreased by 27% year-over-year to $136 million due to competitive pressures and the loss of a large partner.
Decreased Take Rates and Adjusted EBITDA
The Q3 marketplace take rate was 17.0%, down from 17.5% the previous year, and adjusted EBITDA was $5 million, reflecting lower volumes and negative operating leverage.
Challenges in Private Label Business
The private label segment faced significant headwinds, including the loss of a large partner, contributing to negative trends in the overall business performance.
Company Guidance
During the Vivid Seats Third Quarter 2025 Earnings Conference Call, the company provided guidance for the initial 2026 outlook, expecting marketplace Gross Order Value (GOV) in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million to $40 million. The company anticipates stabilizing owned property volumes and plans to reinvest cost savings into an enhanced customer value proposition. Vivid Seats also aims to reduce fixed costs by $60 million, up from a previous target of $25 million, with savings spanning fixed marketing, general and administrative expenses, and stock-based compensation. The leadership transition was highlighted, with Lawrence Fey taking over as CEO and Ted Pickus as Interim CFO. Additionally, the company executed a corporate simplification agreement, expecting to save $1 million annually from reduced financial reporting and compliance costs, while also avoiding $6 million in cash Tax Receivable Agreement payments and capturing up to $180 million in lifetime tax savings.

Vivid Seats Financial Statement Overview

Summary
Vivid Seats faces significant financial challenges, with declining revenues and profitability issues. The balance sheet shows manageable leverage, but the negative return on equity is concerning. Cash flow metrics highlight operational difficulties, although there is some ability to generate cash relative to net income. Overall, the company needs to address its profitability and cash management to improve its financial health.
Income Statement
45
Neutral
Vivid Seats shows a declining revenue trend with a negative revenue growth rate of -7.24% in the TTM period. Gross profit margin remains strong at 71.45%, but the company struggles with profitability as indicated by negative net profit and EBIT margins. The net profit margin has deteriorated to -25.82% in the TTM, reflecting significant challenges in managing costs and achieving profitability.
Balance Sheet
50
Neutral
The balance sheet indicates a relatively low debt-to-equity ratio of 0.08 in the TTM, suggesting manageable leverage. However, the return on equity is negative at -58.77%, highlighting inefficiencies in generating returns for shareholders. The equity ratio stands at 24.57%, indicating a moderate level of equity financing.
Cash Flow
40
Negative
Cash flow analysis reveals a negative free cash flow growth rate of -32.71% in the TTM, pointing to cash management issues. The operating cash flow to net income ratio is negative, indicating operational challenges. However, the free cash flow to net income ratio is positive at 2.89, suggesting some ability to convert earnings into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue643.77M775.59M712.88M600.27M443.04M35.08M
Gross Profit460.00M573.73M530.70M459.77M352.42M10.39M
EBITDA-150.03M91.83M102.44M91.95M41.68M-668.46M
Net Income-155.03M9.43M74.54M28.66M-19.13M-774.18M
Balance Sheet
Total Assets1.11B1.64B1.55B1.15B1.41B1.16B
Cash, Cash Equivalents and Short-Term Investments145.11M243.48M125.48M251.54M489.53M285.34M
Total Debt21.03M407.64M284.78M282.56M460.13M877.32M
Total Liabilities771.58M1.02B963.34M671.27M983.46M1.43B
Stockholders Equity272.15M261.11M105.02M-382.70M-860.68M-271.78M
Cash Flow
Free Cash Flow-30.43M49.70M134.54M-1.03M166.14M-41.50M
Operating Cash Flow-5.61M53.92M147.32M14.38M175.79M-33.89M
Investing Cash Flow-25.17M-26.74M-225.64M-15.41M-9.35M-7.61M
Financing Cash Flow-31.27M86.08M-43.43M-236.48M38.03M245.54M

Vivid Seats Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.52
Price Trends
50DMA
9.72
Negative
100DMA
13.71
Negative
200DMA
29.26
Negative
Market Momentum
MACD
-0.86
Negative
RSI
32.91
Neutral
STOCH
24.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SEAT, the sentiment is Negative. The current price of 6.52 is below the 20-day moving average (MA) of 7.43, below the 50-day MA of 9.72, and below the 200-day MA of 29.26, indicating a bearish trend. The MACD of -0.86 indicates Negative momentum. The RSI at 32.91 is Neutral, neither overbought nor oversold. The STOCH value of 24.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SEAT.

Vivid Seats Risk Analysis

Vivid Seats disclosed 41 risk factors in its most recent earnings report. Vivid Seats reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Vivid Seats Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$965.06M19.2436.81%57.83%293.63%
63
Neutral
$734.71M33.956.18%12.68%133.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
$205.39M79.021.22%17.38%
46
Neutral
$196.56M-10.38-15.37%6.18%28.04%
45
Neutral
$100.45M-0.27-51.54%-16.83%-485.31%
39
Underperform
$107.05M-0.51
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SEAT
Vivid Seats
6.52
-63.88
-90.74%
TRUE
TrueCar
2.22
-1.60
-41.88%
TRVG
trivago
3.05
0.79
34.96%
EVER
EverQuote
27.53
10.02
57.22%
FVRR
Fiverr International
19.90
-12.38
-38.35%
ILLR
Triller Group
0.68
-1.57
-69.78%

Vivid Seats Corporate Events

Executive/Board ChangesFinancial Disclosures
Vivid Seats Appoints Lawrence Fey as New CEO
Negative
Nov 6, 2025

Vivid Seats announced a leadership transition with Lawrence Fey appointed as the new CEO, succeeding Stan Chia, who will remain in an advisory role until December 1, 2025. The company reported a decline in its third-quarter 2025 financial results, with a 29% decrease in Marketplace Gross Order Value and a net loss of $19.7 million, as it focuses on cost reduction and efficiency initiatives to drive future growth.

Business Operations and StrategyRegulatory Filings and Compliance
Vivid Seats Announces Corporate Simplification Agreement
Positive
Oct 20, 2025

On October 19, 2025, Vivid Seats Inc. announced a Corporate Simplification Agreement to streamline its organizational structure by terminating its Tax Receivable Agreement and eliminating its dual-class stock structure. This strategic move is expected to save the company up to $180 million in lifetime tax savings and reduce annual cash tax payments significantly. The agreement will also simplify financial reporting and reduce compliance costs, enhancing Vivid Seats’ long-term cash flow profile. The transactions, approved by a special committee of the board, will result in the issuance of Class A common stock to former TRA parties and the cancellation of Class B common stock, consolidating Vivid Seats’ stock into a single class.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 09, 2025