Customer LoyaltyVivid Seats has seen higher than industry average repeat rates due to its robust rewards offering, which could lead to a strong, loyal user base.
International ExpansionInternational expansion is a bright spot as the company is now live in four European countries and contribution margin has been positive.
Market PositioningA STUB IPO is considered a positive catalyst for Vivid Seats, with potential outcomes that include SEAT returning to growth or a merger with SeatGeek to protect market share.