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TechTarget, Inc. (TTGT)
NASDAQ:TTGT
US Market

TechTarget, Inc. (TTGT) AI Stock Analysis

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TTGT

TechTarget, Inc.

(NASDAQ:TTGT)

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Neutral 57 (OpenAI - 4o)
Rating:57Neutral
Price Target:
TechTarget's overall stock score reflects the combination of financial challenges and strategic opportunities. While declining profitability and a negative P/E ratio weigh on the score, the merger with Informa Tech and a cautiously optimistic outlook from the earnings call provide potential for future growth. Technical indicators suggest moderate strength, supporting a balanced view of the company's prospects.
Positive Factors
Strategic Merger
The merger with Informa Tech is a strategic move to enhance market reach and accelerate revenue growth, positioning TechTarget as a leading B2B growth accelerator in the technology sector.
Product Innovation
TechTarget's focus on product innovation and successful adoption by customers strengthens its competitive position and supports long-term growth in the technology media sector.
Strong Financial Position
A robust financial position allows TechTarget to make strategic investments even during downturns, reinforcing its market leadership and positioning it for future growth.
Negative Factors
Declining Revenue
Significant revenue decline indicates challenges in market dynamics, potentially impacting long-term growth unless addressed through strategic initiatives.
Decreasing Profitability
Falling profitability margins highlight operational inefficiencies and could strain financial resources, affecting long-term sustainability if not corrected.
Free Cash Flow Decline
A decline in free cash flow suggests potential liquidity issues, limiting the company's ability to invest in growth opportunities and manage financial obligations effectively.

TechTarget, Inc. (TTGT) vs. SPDR S&P 500 ETF (SPY)

TechTarget, Inc. Business Overview & Revenue Model

Company DescriptionTechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. It also provides purchase-intent marketing and sales services for enterprise technology vendors; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. The company offers online services, including IT Deal Alert, including priority engine, qualified sales opportunities, deal data services; demand solutions, such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions comprise on-network, off-network, and microsites and related formats branding; custom content creation services; and BrightTALK platform that allows customers to create, host and promote webinars, virtual events, and video content. It also operates an integrated content platform that consists of a network of approximately 150 websites, and 1,080 webinars and virtual event channels that focus on a specific IT sector, such as storage, security, or networking. In addition, the company enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.
How the Company Makes MoneyTechTarget generates revenue primarily through its suite of marketing solutions designed for technology vendors. The company's revenue streams include lead generation services, where it provides clients with potential customer leads derived from its online properties. Additionally, TechTarget offers brand advertising services, which allow technology companies to promote their products through targeted advertisements on its network of websites. Another significant revenue source is the sales enablement solutions, which help vendors streamline their sales processes and enhance their engagement with potential buyers. TechTarget also benefits from strategic partnerships with technology vendors and industry associations, which enhance its market reach and contribute to its earnings. These partnerships often involve co-marketing initiatives and content syndication arrangements that expand TechTarget's audience and value proposition in the technology sector.

TechTarget, Inc. Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down revenue by business segments, showing which areas drive growth and profitability, and indicating where the company is focusing its strategic efforts.
Chart InsightsTechTarget's Marketing, Advertising Services & Sponsorship segment saw robust growth, while Intelligence Subscription and Advisory Services showed modest increases. However, the Exhibitor & Attendee segment plummeted, reflecting strategic shifts or market challenges. The earnings call highlighted a 15.5% sequential revenue growth, driven by brand consolidation and AI integration, despite a significant net loss due to noncash impairment. The company's focus on top customers and AI innovation suggests a strategic pivot to stabilize revenues and improve margins, with potential product announcements in the fall.
Data provided by:The Fly

TechTarget, Inc. Earnings Call Summary

Earnings Call Date:Nov 10, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Jun 09, 2026
Earnings Call Sentiment Positive
The earnings call highlighted a positive momentum with revenue and adjusted EBITDA growth. There were notable achievements such as the launch of the Informa TechTarget portal and receiving a prestigious award. Challenges included a significant non-cash impairment and temporary impacts from the AI investment cycle.
Q3-2025 Updates
Positive Updates
Positive Year-on-Year Revenue Growth in Q3
Third-quarter revenues were $122 million compared to $121 million in the prior year, marking a growth of around 1% year-on-year and a sequential growth of 2% on Q2.
Adjusted EBITDA Growth
Adjusted EBITDA grew by 9% year-on-year in Q3, resulting in healthy margin expansion.
Launch of Informa TechTarget Portal
The portal provides clients with unified access to intelligence, intent, and demand, increasing intent data signals by over 40% and improving ROI reporting.
Demand Based Technology Partner of the Year Award
Informa TechTarget received the Demand Based Technology Partner of the Year Award in October.
Editorial Excellence
The editorial teams won 47 awards for their original, authoritative, and impartial B2B journalism.
Growth in Active Audience Membership
Active audience membership grew modestly, with a two to three times higher membership conversion rate from AI-driven sources compared to traditional search.
Negative Updates
Net Loss Due to Non-Cash Impairment
The company posted a net loss of $77 million, largely due to an $80 million non-cash impairment from a reduction in market capitalization.
Challenges in AI Investment Cycle
Clients are engaged in a strategic AI investment cycle, redirecting resources towards R&D, temporarily impacting marketing budgets.
Company Guidance
In the third quarter of 2025, Informa TechTarget demonstrated positive financial performance and strategic progress, as highlighted in their earnings call. The company achieved a year-on-year revenue growth of 1% to $122 million, indicating sequential growth of 2% from Q2, and reported an adjusted EBITDA growth of 9% year-on-year, despite a net loss of $77 million due to an $80 million non-cash impairment. The company reaffirmed their full-year guidance with expectations of flat revenues compared to the previous year and an increase in adjusted EBITDA to over $85 million. Informa TechTarget's strategic focus areas include a revamped go-to-market strategy, product innovation, operational efficiency, and audience engagement diversification, leveraging AI to enhance product offerings. Additionally, they noted an increase in bookings, longer-term contracts, and higher average deal sizes, underscoring their successful go-to-market strategy. The company continues to capitalize on the $20 billion addressable market, with a current penetration of only 2.5% market share, positioning themselves for consistent, profitable growth into 2026.

TechTarget, Inc. Financial Statement Overview

Summary
TechTarget's financial performance shows challenges with declining revenue and profitability, as evidenced by decreasing margins and free cash flow. The balance sheet remains stable, but low returns on equity highlight operational inefficiencies that need addressing.
Income Statement
45
Neutral
TechTarget's annual revenue decreased significantly by 22.7% from 2022 to 2023, which indicates a challenging environment or market dynamics. The gross profit margin decreased to 67.15% from 73.61% in the previous year, and the net profit margin fell to 1.94% from 13.99%, showing declining profitability. Additionally, EBIT and EBITDA margins also declined, highlighting operational challenges.
Balance Sheet
60
Neutral
The balance sheet shows a stable equity base with a debt-to-equity ratio of 1.93, indicating moderate leverage. The equity ratio is at 31.85%, suggesting that a significant portion of assets are financed through equity. However, the return on equity dropped to 2.00%, reflecting lower returns for shareholders. Overall, the balance sheet remains stable, but there is a need to improve returns.
Cash Flow
50
Neutral
Free cash flow decreased by 24.5% from 2022 to 2023, signaling a potential strain on liquidity. The operating cash flow to net income ratio is strong at 16.25, indicating good cash conversion from earnings, but the free cash flow to net income ratio at 12.97 suggests some pressure on generating cash relative to profit.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue328.90M284.90M252.10M197.09M263.43M148.38M
Gross Profit273.68M177.64M153.28M124.79M192.22M111.03M
EBITDA-976.15M-61.43M343.00K11.78M54.80M29.76M
Net Income-1.05B-116.86M-57.78M-4.29M949.00K17.07M
Balance Sheet
Total Assets987.42M2.27B699.89M764.72M789.00M456.57M
Cash, Cash Equivalents and Short-Term Investments46.30M353.69M326.27M364.73M381.70M82.70M
Total Debt136.38M435.98M431.16M480.16M481.29M184.44M
Total Liabilities389.49M694.63M476.96M547.24M566.24M254.06M
Stockholders Equity597.93M1.57B222.93M217.47M222.76M202.51M
Cash Flow
Free Cash Flow-34.91M-71.61M57.85M24.70M34.55M45.79M
Operating Cash Flow-24.62M-64.85M72.49M28.06M35.21M52.45M
Investing Cash Flow-11.84M-79.36M-93.02M-354.70M-57.46M-175.75M
Financing Cash Flow60.96M409.63M-98.14M330.31M23.21M153.37M

TechTarget, Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.32
Price Trends
50DMA
5.36
Negative
100DMA
5.81
Negative
200DMA
7.47
Negative
Market Momentum
MACD
0.03
Negative
RSI
50.49
Neutral
STOCH
36.31
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TTGT, the sentiment is Negative. The current price of 5.32 is above the 20-day moving average (MA) of 5.20, below the 50-day MA of 5.36, and below the 200-day MA of 7.47, indicating a neutral trend. The MACD of 0.03 indicates Negative momentum. The RSI at 50.49 is Neutral, neither overbought nor oversold. The STOCH value of 36.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TTGT.

TechTarget, Inc. Risk Analysis

TechTarget, Inc. disclosed 44 risk factors in its most recent earnings report. TechTarget, Inc. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks

TechTarget, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$683.06M11.5010.76%6.86%13.06%66.19%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
58
Neutral
$874.40M-12.89-14.07%6.65%50.32%
57
Neutral
$383.88M
52
Neutral
$75.93M-8.44105.31%95.66%
48
Neutral
$272.57M20.172.39%-23.61%
45
Neutral
$98.99M-0.28-51.54%-16.83%-485.31%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TTGT
TechTarget, Inc.
5.31
-15.03
-73.89%
SSTK
Shutterstock
18.69
-9.33
-33.30%
SEAT
Vivid Seats
6.91
-60.69
-89.78%
CCG
Cheche Group
0.94
0.17
22.08%
NXDR
Nextdoor Holdings
2.09
-0.24
-10.30%
ZH
Zhihu
3.39
-0.24
-6.61%

TechTarget, Inc. Corporate Events

M&A TransactionsBusiness Operations and Strategy
TechTarget Merges with Informa Tech for Growth Acceleration
Positive
Dec 3, 2024

TechTarget has undergone significant changes, with the company now operating as Informa TechTarget following its combination with Informa Tech’s digital businesses. This merger aims to create a leading B2B growth accelerator for the technology sector by leveraging unique intent data and specialist content. The new entity, trading under the ticker symbol ‘TTGT’, is poised to capitalize on a $20 billion market opportunity by offering advanced solutions to technology vendors. Informa TechTarget’s services are designed to enhance market reach and accelerate revenue growth for its clients.

M&A TransactionsShareholder Meetings
TechTarget Approves Merger and Incentive Plans
Positive
Nov 26, 2024

TechTarget, Inc. recently held a special meeting where shareholders approved a merger with Informa Tech’s digital businesses, creating a new entity called New TechTarget. This merger, set to close on December 2, 2024, aims to form a leading global B2B growth accelerator. As part of this merger, TechTarget’s 2024 Incentive Plan and Employee Stock Purchase Plan were also approved, offering stock options and discounted shares to employees. TechTarget’s stock will continue to trade on Nasdaq under the ticker TTGT.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 17, 2024