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Zhihu
(NYSE:ZH)
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Rating:47Neutral
Price Target:
$3.00
▼(-4.46% Downside)
Action:Reiterated
Date:08/26/26
The score is held down primarily by weak financial quality (declining revenue, ongoing operating losses, and persistently negative cash flow), with additional pressure from bearish technicals (below key moving averages and negative MACD). The latest earnings call provides some support via cost discipline, improving operating efficiency, strong liquidity, and buybacks, but mixed guidance and margin/profitability setbacks limit the upside; valuation is also constrained by losses (negative P/E) and no indicated dividend yield.
Positive Factors
Strong Balance Sheet and Liquidity
Very low leverage and substantial liquidity give Zhihu flexibility to fund operations, invest selectively in AI and content, and absorb continued losses without near-term balance-sheet strain.
Negative Factors
Persistent Revenue Contraction
Ongoing revenue declines, particularly in marketing services, weaken operating leverage and signal that Zhihu has not yet restored durable top-line growth across its core monetization channels.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Balance Sheet and Liquidity
Very low leverage and substantial liquidity give Zhihu flexibility to fund operations, invest selectively in AI and content, and absorb continued losses without near-term balance-sheet strain.
Read all positive factors
Zhihu (ZH) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$204.52M
Dividend YieldN/A
Average Volume (3M)240.68K
Price to Earnings (P/E)―
Beta (1Y)1.21
Revenue Growth-19.42%
EPS Growth-2894.74%
CountryUS
Employees1,154
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)-2.36
Shares Outstanding81,596,596
10 Day Avg. Volume291,027
30 Day Avg. Volume240,677
Financial Highlights & Ratios
PEG Ratio-0.38
Price to Book (P/B)0.48
Price to Sales (P/S)0.69
P/FCF Ratio-4.32
Enterprise Value/Market Cap>-0.01
Enterprise Value/Revenue>-0.01
Enterprise Value/Gross Profit>-0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$3.80Price Target Upside21.02% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)-0.42
Revenue Forecast (FY)$2.60B
Zhihu Business Overview & Revenue Model
Company Description
Zhihu Inc. operates an online content community in the People’s Republic of China. The company also offers technology, business support, and consulting services; information transmission, software, and information technology services; and informat...
How the Company Makes Money
Zhihu primarily makes money through (1) marketing services and (2) paid content and membership-related services, with additional revenue streams from other services when applicable.
1) Marketing services (advertising): Zhihu sells advertising and...
Zhihu Earnings Call Summary
Earnings Call Date:Aug 26, 2026
(Q2-2026)
| Next Earnings Date:Dec 02, 2026
Earnings Call Sentiment Neutral
The call presented a mixed picture: sequential revenue growth, stable paid membership metrics, narrowed operating losses and strong liquidity are positive signs. However, year-over-year revenue decline, gross margin compression, a swing to non-GAAP adjusted net loss, a drop in investment income, and the fact that AI/IP initiatives are still early-stage and not yet scalable temper the optimism. Management emphasized disciplined cost control, prudent investment in AI/IP, and a focus on returning to sustainable profitability.Positive Updates
Total Revenue Sequential Improvement
Total revenue of RMB 690.1 million, up 5.9% sequentially, showing a narrowing year-over-year decline and sequential recovery momentum.
Negative Updates
Year-over-Year Revenue Decline
Total revenue declined 3.7% year-over-year to RMB 690.1 million, reflecting ongoing headwinds in some business areas despite sequential improvement.
Read all updates
Q2-2026 Updates
Positive
Negative
Total Revenue Sequential Improvement
Total revenue of RMB 690.1 million, up 5.9% sequentially, showing a narrowing year-over-year decline and sequential recovery momentum.
Read all positive updates
Company Guidance
Management guided a focus on stabilizing core businesses and prudent, ROI‑driven investment in AI while acknowledging H2 revenue and profitability may fluctuate by business timing and near‑term investments; key Q2 metrics cited were total revenue RMB 690.1m (‑3.7% YoY, +5.9% QoQ), adjusted net loss ~RMB 10.3m, non‑GAAP adjusted loss from operations RMB 48.7m (narrowed 32% YoY), gross profit RMB 393.4m (gross margin 57% vs 62.5% a year ago), marketing services RMB 199m (‑10.7% YoY, +4% QoQ), content & IP RMB 425.9m (+4.4% YoY, +5.9% QoQ) with average monthly subscribing members ~13.1m and licensing up 105% QoQ / 600% YoY; AI metrics included >2,600 AI projects in AI Works, >17,600 developers on the open API (≈20% new to Zhihu) and a 50% QoQ increase in AI content‑asset clients; operating expenses were RMB 469.4m (‑13% YoY) with S&M RMB 308.7m (‑5.4%), R&D RMB 108.6m (‑25.4%) and G&A RMB 52.0m (‑22.7%); cash and equivalents were RMB 4.4bn and share repurchases totaled 41.3m Class A shares (USD 77.9m cumulative; 6.5m / USD 7.2m in Q2).Zhihu Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
74
Positive
Cash Flow
28
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.65B | 2.67B | 3.65B | 4.20B | 3.67B | 2.92B |
| Gross Profit | 1.57B | 1.60B | 2.21B | 2.30B | 1.84B | 1.53B |
| EBITDA | -138.37M | -143.86M | -158.63M | -802.70M | -1.57B | -1.26B |
| Net Income | -180.62M | -187.65M | -174.24M | -843.53M | -1.61B | -1.28B |
Balance Sheet | ||||||
| Total Assets | 5.12B | 5.19B | 5.73B | 6.80B | 7.66B | 8.81B |
| Cash, Cash Equivalents and Short-Term Investments | 4.28B | 4.24B | 4.86B | 5.46B | 6.26B | 7.21B |
| Total Debt | 27.46M | 72.02M | 19.13M | 45.73M | 96.56M | 122.66M |
| Total Liabilities | 1.29B | 1.32B | 1.54B | 2.09B | 1.96B | 2.07B |
| Stockholders Equity | 3.76B | 3.81B | 4.14B | 4.60B | 5.65B | 6.74B |
Cash Flow | ||||||
| Free Cash Flow | -424.40M | -424.40M | -282.92M | -424.40M | -1.12B | -447.67M |
| Operating Cash Flow | -415.53M | -415.53M | -280.19M | -415.53M | -1.11B | -440.23M |
| Investing Cash Flow | -1.68B | -1.68B | 2.56B | -1.68B | 3.49B | -3.14B |
| Financing Cash Flow | -365.06M | -365.06M | -403.86M | -365.06M | -108.35M | 4.88B |
Zhihu Technical Analysis
Negative
3.14
Price Trends
3.19
Negative
3.22
Negative
3.35
Negative
Market Momentum
-0.01
Positive
46.00
Neutral
32.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ZH, the sentiment is Negative. The current price of 3.14 is below the 20-day moving average (MA) of 3.23, below the 50-day MA of 3.19, and below the 200-day MA of 3.35, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 46.00 is Neutral, neither overbought nor oversold. The STOCH value of 32.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ZH.
Zhihu Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $29.38B | 33.40 | 29.02% | ― | 66.59% | 285.68% | |
75 Outperform | $1.68B | 13.77 | 12.78% | 4.33% | 23.24% | 75.74% | |
75 Outperform | $13.02B | 10.13 | 11.23% | 2.71% | 15.72% | -8.96% | |
66 Neutral | $1.69B | 5.13 | 8.15% | 7.89% | 1.59% | -14.96% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
47 Neutral | $204.52M | -2.74 | -4.86% | ― | -19.42% | -2894.74% | |
46 Neutral | $31.62B | -44.71 | 0.13% | ― | -1.11% | -116.12% |
* Communication Services Sector Average
ZH
Zhihu
3.16
-1.47
-31.75%
BIDU
Baidu
93.43
0.95
1.03%
WB
Weibo
7.12
-3.48
-32.82%
OPRA
Opera
19.41
3.69
23.50%
TME
Tencent Music Entertainment Group
8.74
-16.83
-65.81%
RDDT
Reddit Inc Class A
162.45
-56.98
-25.97%
Zhihu Corporate Events
Zhihu Details July–August 2026 Share Buybacks in Latest SEC Filing
Aug 24, 2026
Zhihu Inc., a Beijing-headquartered online knowledge-sharing and social content platform listed in Hong Kong and the U.S., issues WVR Class A ordinary shares and ADSs tied to its core community QA and content services. The company serves ChinaR...
Zhihu Details July–August 2026 Share Buybacks on HKEX and NYSE
Aug 17, 2026
Zhihu Inc. is a Beijing-based online content and QA platform operator, positioned within China’s internet and social media industry and listed in both New York and Hong Kong. The company issues weighted voting right (WVR) Class A ordinary sh...
Zhihu Steps Up July 2026 Share Buybacks Under Hong Kong Mandate
Aug 10, 2026
Zhihu reported a series of share repurchases in July 2026 under its Hong Kong listing disclosure obligations, detailing multiple buybacks of Class A WVR ordinary shares on both the Stock Exchange of Hong Kong and the New York Stock Exchange. As of...
Zhihu Details Ongoing Share Buybacks in July 2026 SEC Filing
Jul 27, 2026
Zhihu Inc., headquartered in Beijing, operates an online content and community platform, positioning itself within China’s internet and social media industry. The company is listed in Hong Kong, with weighted voting rights (WVR) ordinary sha...
Zhihu Details Ongoing Share Repurchases in July 2026 Form 6-K
Jul 20, 2026
On July 20, 2026, Zhihu Inc. filed a Form 6-K with the U.S. SEC for July 2026, disclosing a series of Next Day Disclosure Returns related to changes in its share capital and buybacks on the Hong Kong Stock Exchange. The filing shows that between A...
Zhihu Details April–June 2026 Share Buybacks in Latest SEC Filing
Jul 6, 2026
Zhihu Inc. is a Chinese online knowledge-sharing and QA platform operator, best known for its community-driven content and social media-style services. The company is listed in both Hong Kong and the United States, issuing weighted voting rights C...
Zhihu Approves All Resolutions at June 30, 2026 Annual General Meeting
Jul 1, 2026
Zhihu Inc., the Chinese online content community listed in New York and Hong Kong, held its annual general meeting of shareholders in Beijing on June 30, 2026, where all resolutions in the June 8 AGM notice were approved. The meeting re-elected di...
Zhihu Steps Up Share Repurchases Across Hong Kong and U.S. Markets in June 2026
Jun 29, 2026
Zhihu reported a June 2026 Form 6-K filing disclosing multiple Next Day Disclosure Returns tied to share capital changes and repurchase activity on the Hong Kong Stock Exchange and the New York Stock Exchange. As of June 18, 2026, the company̵...
Zhihu Expands Cross-Border Share Buybacks Ahead of July Moratorium
Jun 25, 2026
Zhihu Inc. reported a series of share repurchases conducted mainly in April and on June 5, 2026, as disclosed in multiple Next Day Disclosure Returns filed with the Hong Kong Stock Exchange and furnished to the U.S. SEC via a Form 6-K dated June 2...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.