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Boston Beer (SAM)
NYSE:SAM
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Boston Beer (SAM) AI Stock Analysis

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SAM

Boston Beer

(NYSE:SAM)

Rating:75Outperform
Price Target:
$251.00
▲(12.62% Upside)
Boston Beer demonstrates strong financial performance with solid cash flow and a robust balance sheet, contributing significantly to its overall score. The earnings call provided a mixed outlook, with notable achievements in margin expansion but challenges from economic pressures. Technical indicators show moderate bullish momentum, while valuation metrics suggest the stock is relatively expensive.
Positive Factors
Earnings Beat
Shares will likely be rewarded as a result of the earnings beat and higher outlook for gross margin.
Financial Performance
Adjusted operating income has increased by approximately 21%, indicating some financial improvement.
Leadership Change
Jim Koch's return to the helm should be well received, as his succession planning has always been important to investors.
Negative Factors
Market Headwinds
There are continued topline pressures due to macroeconomic, social/political, and weather headwinds.
Structural Demand Shift
There is a forecast of structural headwinds to alcohol consumption in the US due to demographics, health and wellness, moderation trends, and cannabis.
Volume Challenges
Current volume challenges have not shown any meaningful signs of improvement.

Boston Beer (SAM) vs. SPDR S&P 500 ETF (SPY)

Boston Beer Business Overview & Revenue Model

Company DescriptionThe Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other retail outlets. It also sells in products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
How the Company Makes MoneyBoston Beer generates revenue primarily through the sale of its alcoholic beverages, including beers, ciders, and hard seltzers. The company operates on a direct-to-consumer model as well as through distribution agreements with wholesalers and retailers across the United States and internationally. Key revenue streams include the sale of packaged products (cans and bottles) and draft beer served in bars and restaurants. The company's innovative product development, seasonal offerings, and limited-edition releases also help to drive sales. Additionally, partnerships with distributors and retailers enhance market reach and brand visibility, contributing to its overall earnings.

Boston Beer Earnings Call Summary

Earnings Call Date:Jul 24, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 16, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture, with significant achievements in margin expansion and brand investment but challenges from decreased depletions, macroeconomic pressures, and tariff impacts. The highlight was the success of Sun Cruiser, yet the struggles of larger brands like Twisted Tea and Truly were concerning.
Q2-2025 Updates
Positive Updates
Strong Margin Expansion and EPS Growth
Despite a weaker-than-expected volume environment, Boston Beer delivered strong margin expansion and EPS growth in the quarter, driven by productivity initiatives and a focus on cost control.
Sun Cruiser Success
Sun Cruiser grew to a 4 share of the RTD spirits category and tripled its points of distribution, becoming a significant growth contributor for the Beyond Beer category.
Record High Customer Service Levels
The company achieved record high customer service levels and reached nearly 50% in gross margin.
Increased Brand Investments
Over $125 million in operating cash flow generated in the first half, enabling $111 million in cash returns to shareholders and increased investment in brand support.
Negative Updates
Decreased Depletions and Shipments
Second quarter depletions decreased 5%, and shipments decreased 0.8% from the previous year, primarily driven by declines in Truly Hard Seltzer and Sam Adams brands.
Challenging Macroeconomic Environment
Economic uncertainty and household budget tightening are negatively impacting consumer demand across the beer industry.
Pressure on Larger Brands
Twisted Tea and Truly, the larger brands, experienced slowed velocity due to economic trends and increased focus on consumer dollar spend.
Impact of Tariffs
Tariffs are expected to be a headwind of 70 to 100 basis points on gross margins, with an estimated cost impact of approximately $15 million to $20 million for the year.
Company Guidance
During the Boston Beer Company's second quarter 2025 earnings call, the company provided updated guidance reflecting the challenging macroeconomic environment and its impact on performance. Jim Koch, the Founder and Chairman, noted that the company's depletions were down 3% in the first half and 5% in the second quarter, while shipments were down only 1% due to the timing of wholesaler demand. Despite these declines, Boston Beer delivered strong margin expansion, achieving a gross margin of 49.8%, up 380 basis points year-over-year, and increased its full-year gross margin guidance to 46%-47.3% despite new tariff costs. The company generated over $125 million in operating cash flow in the first half and returned $111 million to shareholders. Boston Beer adjusted its volume guidance to down high single digits to low single digits for the year, reflecting a dynamic industry environment, with expected declines in shipments in the second half as inventory levels rebalance. The company remains optimistic about long-term growth opportunities, particularly in its Beyond Beer category, with brands like Sun Cruiser showing strong consumer reception. However, near-term challenges, including economic uncertainty and reduced consumer spending, are expected to continue impacting larger brands like Twisted Tea and Truly.

Boston Beer Financial Statement Overview

Summary
Boston Beer is in a solid financial position with stable revenue growth and strong cash flow generation. While profitability metrics suggest areas for operational improvements, the company maintains a healthy balance sheet with low leverage, supporting its ability to invest in growth opportunities.
Income Statement
80
Positive
Boston Beer shows solid profitability with a healthy gross profit margin of 45.1% and a net profit margin of 3.8% in TTM (Trailing-Twelve-Months). The revenue growth rate is moderate at 5%, indicating stable sales performance. However, EBIT and EBITDA margins are relatively low at 5% and 11.7%, respectively, suggesting room for operational efficiency improvements.
Balance Sheet
75
Positive
The company's balance sheet is robust with a low debt-to-equity ratio of 0.05, indicating low leverage and financial stability. The equity ratio stands at 71.9%, reflecting a strong capital structure. However, the return on equity (ROE) is modest at 8.7%, pointing to moderate profitability for shareholders.
Cash Flow
85
Very Positive
Boston Beer's cash flow is strong, with a free cash flow growth rate of 28.6% in TTM, highlighting effective cash management. The operating cash flow to net income ratio is 3.6, and the free cash flow to net income ratio is 2.8, both indicating excellent cash conversion and liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.11B2.01B2.01B2.09B2.06B1.74B
Gross Profit952.71M893.73M852.37M861.99M797.79M814.45M
EBITDA247.56M245.78M209.96M242.67M87.13M317.44M
Net Income79.60M59.70M76.25M67.26M14.55M191.96M
Balance Sheet
Total Assets1.27B1.25B1.43B1.42B1.39B1.38B
Cash, Cash Equivalents and Short-Term Investments212.43M211.82M298.49M180.56M26.85M163.28M
Total Debt43.86M35.94M45.27M54.14M61.48M67.40M
Total Liabilities355.87M333.83M352.06M352.22M408.17M421.86M
Stockholders Equity912.34M916.19M1.08B1.07B983.41M956.97M
Cash Flow
Free Cash Flow221.87M172.62M201.06M109.36M-91.62M113.41M
Operating Cash Flow286.21M248.89M265.15M199.94M56.30M253.41M
Investing Cash Flow-64.30M-96.25M-62.38M-88.51M-146.62M-139.12M
Financing Cash Flow-228.76M-239.31M-84.84M2.80M-6.64M12.32M

Boston Beer Technical Analysis

Technical Analysis Sentiment
Positive
Last Price222.87
Price Trends
50DMA
208.45
Positive
100DMA
220.11
Positive
200DMA
242.45
Negative
Market Momentum
MACD
2.33
Positive
RSI
55.64
Neutral
STOCH
49.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SAM, the sentiment is Positive. The current price of 222.87 is above the 20-day moving average (MA) of 219.42, above the 50-day MA of 208.45, and below the 200-day MA of 242.45, indicating a neutral trend. The MACD of 2.33 indicates Positive momentum. The RSI at 55.64 is Neutral, neither overbought nor oversold. The STOCH value of 49.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SAM.

Boston Beer Risk Analysis

Boston Beer disclosed 20 risk factors in its most recent earnings report. Boston Beer reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Boston Beer Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$2.35B30.848.15%2.46%-7.28%
75
Outperform
$2.25B14.4110.15%3.70%13.92%32.69%
75
Outperform
$117.99B16.548.97%1.77%-2.06%21.03%
74
Outperform
$35.15B13.3615.08%2.07%-0.79%-10.83%
68
Neutral
$9.95B9.907.79%3.71%-5.48%-6.99%
63
Neutral
$20.49B14.78-2.88%3.11%1.86%-5.76%
60
Neutral
$26.67B49.10-5.05%2.78%-0.47%-117.62%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SAM
Boston Beer
222.87
-61.48
-21.62%
BUD
Anheuser-Busch Inbev Sa
59.17
-2.93
-4.72%
CCU
Compania Cervecerias Unidas SA
12.27
2.05
20.06%
STZ
Constellation Brands
145.88
-97.84
-40.14%
TAP
Molson Coors
49.91
-4.54
-8.34%
ABEV
Ambev SA
2.19
0.04
1.86%

Boston Beer Corporate Events

Executive/Board ChangesStock Buyback
Boston Beer Grants Stock Award to CFO Amid Transition
Neutral
Aug 12, 2025

On August 11, 2025, Boston Beer Company’s Board of Directors granted a restricted stock award valued at approximately $1.2 million to Treasurer and CFO Diego Reynoso, aimed at retention amid a CEO transition. Additionally, the company initiated a 10b5-1 plan to repurchase up to $50 million of its Class A Common Stock between September 29, 2025, and December 26, 2025, reflecting strategic financial management.

Executive/Board ChangesBusiness Operations and Strategy
Boston Beer CEO Michael Spillane Steps Down
Neutral
Aug 1, 2025

The Boston Beer Company announced that Michael Spillane will step down as President and CEO on August 15, 2025, for personal reasons, and will remain in an advisory role until March 31, 2026. Jim Koch, the company’s founder and chairman, will resume the role of President and CEO, a position he held from 1984 to 2001. Spillane’s leadership saw the company through a profitable period, and he will continue to influence the company’s strategy as a board member. This leadership transition is expected to maintain the company’s strategic direction and commitment to long-term shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025