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Boston Beer (SAM)
NYSE:SAM

Boston Beer (SAM) AI Stock Analysis

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Boston Beer

(NYSE:SAM)

Rating:65Neutral
Price Target:
$201.00
▼(-2.08%Downside)
Boston Beer's solid financial performance and strategic initiatives such as stock repurchases support its long-term prospects. However, current technical indicators suggest bearish momentum, and valuation metrics imply it may be overvalued, limiting short-term upside. Mixed earnings call sentiment and tariff concerns further temper the outlook.
Positive Factors
Financial Performance
SAM delivered a notable beat to revenue, gross margin and EPS, marking a good start to the year.
Market Expansion
A 3x increase in distribution will provide better visibility on performance and incrementality over the coming months.
New Product Launch
There is a clearer path towards volume and topline growth for SAM, supported by the planned national launch of Sun Cruiser with significant advertising spend.
Negative Factors
Advertising and Costs
Higher A&P, G&A and non-operating expenses resulted in a 4Q earnings miss.
Product Performance
Analysts are more cautious given continued weak trends for Twisted Tea, which accounts for nearly 60% of SAM's volumes in tracked channels.
Tariffs Impact
SAM now estimates that announced tariffs could be a significant EPS headwind this year before mitigation efforts.

Boston Beer (SAM) vs. SPDR S&P 500 ETF (SPY)

Boston Beer Business Overview & Revenue Model

Company DescriptionThe Boston Beer Company, Inc., known for its flagship brand Samuel Adams, is a leading American brewery headquartered in Boston, Massachusetts. Founded in 1984, the company is renowned for its pioneering role in the craft beer movement and produces a wide range of alcoholic beverages, including craft beers, hard ciders, and hard seltzers. Its product portfolio includes well-known brands such as Samuel Adams, Angry Orchard, Truly Hard Seltzer, and Twisted Tea, catering to diverse consumer preferences in the alcoholic beverage sector.
How the Company Makes MoneyThe Boston Beer Company generates revenue primarily through the production, marketing, and sale of its diverse range of alcoholic beverages. Key revenue streams include sales of its Samuel Adams beers, which have established a strong market presence in the craft beer segment. Additionally, the company has successfully expanded into the hard seltzer and cider markets with its Truly and Angry Orchard brands, respectively, capitalizing on consumer trends towards alternative alcoholic beverages. The company operates through a network of distributors and retailers, which helps to ensure widespread availability of its products across the United States and select international markets. Strategic partnerships, such as those with wholesalers and distributors, play a crucial role in expanding brand reach and driving sales volume. Furthermore, Boston Beer's innovation in product development and marketing strategies contributes to maintaining its competitive edge and supporting its financial performance.

Boston Beer Earnings Call Summary

Earnings Call Date:Apr 24, 2025
(Q1-2025)
|
% Change Since: -15.31%|
Next Earnings Date:Jul 24, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive and negative aspects. While there was strong revenue growth and new product successes, challenges remain with declining depletions, hard seltzer struggles, and looming tariff impacts.
Q1-2025 Updates
Positive Updates
Strong Revenue and Gross Margin Performance
Revenue for the quarter increased 6.5% due to volume and price increases. The first quarter gross margin of 48.3% increased by 460 basis points year over year, marking the highest first quarter gross margin since 2019.
Successful Product Launches
SunCruiser, a vodka-based hard tea, was well-received and is expected to triple points of distribution by the summer. It is also gross margin accretive, contributing positively to the portfolio.
Share Repurchases Boost EPS
The company repurchased $61 million in shares year to date, contributing to an EPS of $2.16 per diluted share, more than doubling compared to the prior year.
Negative Updates
Decline in Depletions
Depletions decreased by 1% compared to the first quarter of last year, reflecting challenges in the broader beer category.
Struggles in Hard Seltzer Market
The hard seltzer category continues to decline with category sales down 5% in the first quarter. Truly brand performance was unsatisfactory.
Tariff Concerns
Tariffs are expected to have an unfavorable 2025 cost impact of approximately $20 million to $30 million, impacting gross margins by 50 to 100 basis points.
Company Guidance
During The Boston Beer Company's first quarter 2025 earnings call, several key metrics and guidance were discussed. Depletions were down 1% compared to the previous year, while shipments increased by 5.3%, driven by demand for new products like Sun Cruiser and Truly Unruly. The company achieved its highest first-quarter gross margin since 2019 at 48.3%, a 460 basis point improvement year-over-year, primarily due to volume leverage and procurement savings. Revenue increased by 6.5% due to these shipment and price increases. Despite a challenging macroeconomic environment, the company maintained its full-year 2025 earnings guidance of $8 to $10.50 per diluted share, excluding potential tariff impacts. Tariffs are expected to have a cost impact of $20 to $30 million, equivalent to $1.25 to $1.90 per diluted share. The company also noted ongoing investments in innovation and advertising to support brand growth and market share gains.

Boston Beer Financial Statement Overview

Summary
Boston Beer demonstrates solid financial health across its financial statements. The company maintains a stable income statement with consistent profitability margins, a strong balance sheet with low leverage, and excellent cash flow metrics that support its operational and strategic flexibility. While revenue growth has been modest, the firm's ability to generate cash and maintain low debt levels provides a solid foundation for future growth opportunities.
Income Statement
78
Positive
Boston Beer has shown a stable financial performance with a consistent gross profit margin of around 44%, reflecting strong profitability in its operations. The net profit margin has improved in the TTM period to 3.4% from 2.8% in the previous year, indicating better cost management or pricing strategy. Revenue growth has been relatively flat over the last period, which could be a concern if not addressed with strategic initiatives. The EBIT and EBITDA margins have seen some fluctuations, with the TTM EBIT margin at 4.7% and EBITDA margin at 11.5%, indicating manageable operating profitability.
Balance Sheet
75
Positive
The company's balance sheet reflects a strong equity position with an equity ratio of approximately 72.3% in the TTM, indicative of financial stability. The debt-to-equity ratio is low at 0.052 in the TTM, suggesting low financial leverage and risk. Return on Equity (ROE) stands at 8% for the TTM, which signifies moderate returns for shareholders. The company seems to have a reliable financial footing, though improvement in asset utilization could enhance overall returns.
Cash Flow
82
Very Positive
Boston Beer's cash flow performance is robust, with a strong operating cash flow to net income ratio of 3.58 in the TTM, indicating efficient cash conversion from operations. The free cash flow to net income ratio is also healthy at 2.59, showing good cash generation after capital expenditures. Free cash flow growth has been positive, supported by stable operating cash flows and reduced capital expenditure requirements. This positions the company well for future investments or debt repayment.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.07B2.01B2.01B2.09B2.06B1.74B
Gross Profit926.65M893.73M852.37M861.99M797.79M814.45M
EBITDA265.35M245.78M209.96M242.67M87.13M317.44M
Net Income71.51M59.70M76.25M67.26M14.55M191.96M
Balance Sheet
Total Assets1.24B1.25B1.43B1.42B1.39B1.38B
Cash, Cash Equivalents and Short-Term Investments152.45M211.82M298.49M180.56M26.85M163.28M
Total Debt46.85M35.94M45.27M54.14M61.48M67.40M
Total Liabilities343.21M333.83M352.06M352.22M408.17M421.86M
Stockholders Equity897.01M916.19M1.08B1.07B983.41M956.97M
Cash Flow
Free Cash Flow185.25M172.62M201.06M109.36M-91.62M113.41M
Operating Cash Flow255.72M248.89M265.15M199.94M56.30M253.41M
Investing Cash Flow-70.42M-96.25M-62.38M-88.51M-146.62M-139.12M
Financing Cash Flow-238.29M-239.31M-84.84M2.80M-6.64M12.32M

Boston Beer Technical Analysis

Technical Analysis Sentiment
Negative
Last Price205.28
Price Trends
50DMA
226.68
Negative
100DMA
231.18
Negative
200DMA
259.90
Negative
Market Momentum
MACD
-10.46
Positive
RSI
38.59
Neutral
STOCH
37.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SAM, the sentiment is Negative. The current price of 205.28 is below the 20-day moving average (MA) of 206.62, below the 50-day MA of 226.68, and below the 200-day MA of 259.90, indicating a bearish trend. The MACD of -10.46 indicates Positive momentum. The RSI at 38.59 is Neutral, neither overbought nor oversold. The STOCH value of 37.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SAM.

Boston Beer Risk Analysis

Boston Beer disclosed 20 risk factors in its most recent earnings report. Boston Beer reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Boston Beer Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
BUBUD
79
Outperform
$138.55B23.697.31%1.51%0.64%10.02%
78
Outperform
$38.62B14.9015.09%3.62%1.25%-13.02%
77
Outperform
$4.21B22.7040.81%0.34%9.48%
SASAM
65
Neutral
$2.23B32.997.36%0.79%-24.27%
TATAP
65
Neutral
$9.96B9.877.90%3.83%-5.17%-0.74%
65
Neutral
$27.28B15.30-4.01%3.16%1.00%1.98%
STSTZ
61
Neutral
$28.54B49.10-5.05%2.45%-0.47%-117.62%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SAM
Boston Beer
205.28
-91.16
-30.75%
BUD
Anheuser-Busch Inbev Sa
69.34
9.99
16.83%
STZ
Constellation Brands
173.87
-71.57
-29.16%
TAP
Molson Coors
49.54
0.51
1.04%
FIZZ
National Beverage
44.85
-6.78
-13.13%
ABEV
Ambev SA
2.49
0.55
28.35%

Boston Beer Corporate Events

Executive/Board ChangesShareholder MeetingsStock Buyback
Boston Beer Announces Stock Repurchase Plan
Positive
May 16, 2025

Boston Beer Company held its 2025 Annual Meeting of Stockholders on May 14, 2025, where significant decisions were made regarding the election of directors and approval of executive compensation. The meeting saw the election of Class A and Class B Directors for one-year terms, the ratification of Deloitte & Touche LLP as the independent accounting firm, and the approval of executive compensation policies. Additionally, the company announced a 10b5-1 plan to repurchase up to $50 million of Class A Common Stock, reflecting a strategic move to manage liquidity and investment diversification.

The most recent analyst rating on (SAM) stock is a Hold with a $290.00 price target. To see the full list of analyst forecasts on Boston Beer stock, see the SAM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 27, 2025