Gross Margin Expansion
Full year 2025 gross margin expanded 410 basis points to 48.5% (50% excluding contractual prepayments and shortfall fees), the highest full-year gross margin since 2019; Q4 gross margin improved 360 basis points year-over-year to 43.5% driven by brewery efficiencies, procurement savings, price/mix and lower inventory obsolescence.
Strong Cash Generation and Balance Sheet Position
2025 free cash flow of $216 million ($19.72 per share) and operating cash flow of $270 million; ended year with $223 million in cash and no debt, providing flexibility for reinvestment and capital returns.
Aggressive Share Repurchases
Repurchased $200 million in shares during 2025 and $214 million since January 2025; approximately $215 million remains available under the $1.6 billion authorization.
Successful Innovation — Sun Cruiser
Sun Cruiser achieved a rapid national scaling: volumes grew over 300% year-over-year (2024 to 2025), became a top-5 RTD spirits brand and among top volume gainers in RTD spirits in 2025; on-premise accounts for over 40% of its volume and the brand is both revenue- and margin-accretive.
Improved Manufacturing and Insourcing
Full year 2025 domestic internal production increased to 86% of volume (from 74% prior year); Q4 internal production reached 99% vs 85% year-ago, improving capacity and reducing reliance on third-party production.
Inventory and Service Improvements
Record-high customer service levels and lower inventory days on hand; obsolete inventory reduced 71% in Q4 and 48% for the full year; distributor inventory approximately four weeks on hand as of Dec 27, 2025.
Profitability and EPS Performance
Adjusted EPS of $9.89, up 4.7% year-over-year (excluding prior year impairment and one-time contract settlement charges), achieved despite a $61 million increase in advertising spend.
Clear 2026 Margin and Investment Guidance
Guidance for 2026 gross margin of 48%–50%, plan to increase advertising/promotional spend by $20M–$40M, price increases of 1%–2%, CapEx of $70M–$90M, and EPS target of $8.50–$11, showing disciplined planning to balance investment and margin.