Rush Enterprises A (RUSHA)
:RUSHA
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Rush Enterprises A (RUSHA) AI Stock Analysis

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RUSHA

Rush Enterprises A

(NASDAQ:RUSHA)

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Neutral 65 (OpenAI - 4o)
Rating:65Neutral
Price Target:
$54.00
▲(14.84% Upside)
Rush Enterprises' overall stock score is driven by strong aftermarket performance and improved cash flow generation, despite facing revenue and profitability challenges. The stock's bearish technical indicators and moderate valuation also influence the score.

Rush Enterprises A (RUSHA) vs. SPDR S&P 500 ETF (SPY)

Rush Enterprises A Business Overview & Revenue Model

Company DescriptionRush Enterprises, Inc. (RUSHA) is a leading provider of services and products to the commercial vehicle industry in the United States. The company operates through several segments, including the sale of new and used trucks, parts, and service for heavy- and medium-duty trucks. Rush Enterprises represents various manufacturers, including Peterbilt, International, and Isuzu, and also engages in the sale of truck-related equipment and accessories, providing a comprehensive suite of solutions to its customers.
How the Company Makes MoneyRush Enterprises generates revenue primarily through the sale of new and used trucks, which is a significant portion of its earnings. The company also earns income from its parts and service operations, which include maintenance, repairs, and aftermarket products. Additionally, Rush Enterprises has established key partnerships with major truck manufacturers, allowing it to offer a diverse range of products that cater to various customer needs. The company's revenue model is bolstered by its ability to provide financing options for customers, further enhancing its sales capabilities. Overall, the combination of vehicle sales, parts, services, and strategic partnerships contributes to Rush Enterprises' strong financial performance.

Rush Enterprises A Earnings Call Summary

Earnings Call Date:Oct 29, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 18, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong performance in aftermarket operations and record leasing revenues despite significant challenges such as declining new truck sales and ongoing economic and regulatory uncertainties.
Q3-2025 Updates
Positive Updates
Strong Aftermarket Performance
Aftermarket operations accounted for approximately 63% of the total gross profit in the third quarter, with parts, service, and collision center revenues reaching $642.7 million, an increase of 1.5% compared to the third quarter of 2024.
Resilient Medium-Duty Market
Despite a year-over-year decrease of 8.3% in medium-duty vehicle sales, performance outpaced the broader market, bolstered by a significant increase in bus sales following the acquisition of an IC Bus franchise in Canada.
Record Leasing Revenue
Rush Truck Leasing achieved record revenues of $93.3 million in the third quarter, up 4.7% year-over-year.
Stock Buyback and Dividend
Repurchased $9.2 million of common stock and paid a cash dividend of $14.8 million in the third quarter as part of an expanded $200 million repurchase authorization.
Negative Updates
Decline in New Class 8 Truck Sales
Sold 3,120 new Class 8 trucks in the U.S. during the third quarter, representing an 11% year-over-year decrease. Economic and regulatory uncertainty continues to dampen customer demand.
Challenges in Freight Rates and Overcapacity
The commercial vehicle industry faced challenging operating conditions with depressed freight rates and overcapacity weighing on the market.
Medium-Duty Vehicle Sales Decrease
Delivered 2,979 Class 4 through 7 medium-duty commercial vehicles in the U.S. in the third quarter, representing an 8.3% year-over-year decrease.
Ongoing Economic and Regulatory Uncertainty
Economic uncertainty and regulatory ambiguity, particularly regarding engine emissions regulations, continue to impact the market.
Company Guidance
In the third quarter of 2025, Rush Enterprises reported revenues of $1.9 billion and a net income of $66.7 million, equating to $0.83 per diluted share. The Board approved a $0.19 per share cash dividend. Despite challenging conditions in the commercial vehicle industry, such as depressed freight rates and overcapacity, the company's aftermarket operations remained resilient, contributing approximately 63% of the total gross profit. Aftermarket revenues reached $642.7 million, marking a 1.5% increase from the previous year, with an absorption ratio of 129.3%. The company sold 3,120 new Class 8 trucks in the U.S., capturing 5.8% of the market, although this represented an 11% year-over-year decrease. In the medium-duty segment, they delivered 2,979 vehicles in the U.S. and 448 in Canada, despite an 8.3% and 10.7% year-over-year decrease, respectively. Used truck sales remained stable at 1,814 units. Rush Truck Leasing achieved record revenues of $93.3 million, a 4.7% increase. The company repurchased $9.2 million of its stock and paid $14.8 million in cash dividends, highlighting its commitment to returning value to shareholders.

Rush Enterprises A Financial Statement Overview

Summary
Rush Enterprises faces revenue and profitability challenges, with declining margins and negative revenue growth. However, improvements in cash flow generation and leverage management are positive indicators for future stability.
Income Statement
65
Positive
Rush Enterprises shows a declining revenue trend with a negative revenue growth rate of -0.2% in the TTM period. The gross profit margin stands at 19.32%, indicating a solid ability to cover costs, but the net profit margin has decreased to 3.57%, reflecting reduced profitability. The EBIT and EBITDA margins have also declined, suggesting operational challenges.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved to 0.57 in the TTM period, indicating better leverage management compared to previous years. Return on equity is at 12.64%, showing a reasonable return for shareholders, though it has decreased from prior periods. The equity ratio is stable, reflecting a balanced asset structure.
Cash Flow
75
Positive
Rush Enterprises has demonstrated strong free cash flow growth of 151.60% in the TTM period, indicating improved cash generation capabilities. The operating cash flow to net income ratio is 0.55, suggesting efficient cash conversion, while the free cash flow to net income ratio of 0.45 indicates a healthy cash flow relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.67B7.80B7.93B7.10B5.13B4.74B
Gross Profit1.48B1.53B1.59B1.49B1.09B875.47M
EBITDA571.21M705.94M736.90M702.81M477.10M330.10M
Net Income274.20M304.15M347.06M391.38M241.41M114.89M
Balance Sheet
Total Assets4.55B4.62B4.36B3.82B3.12B2.99B
Cash, Cash Equivalents and Short-Term Investments242.00M228.13M183.72M201.04M148.15M312.05M
Total Debt1.26B1.73B1.81B1.44B1.15B1.22B
Total Liabilities2.34B2.46B2.47B2.06B1.65B1.72B
Stockholders Equity2.21B2.14B1.87B1.74B1.47B1.27B
Cash Flow
Free Cash Flow1.01B186.50M-73.17M51.34M255.17M626.78M
Operating Cash Flow1.14B619.55M295.71M294.40M422.35M762.98M
Investing Cash Flow-469.97M-445.58M-387.03M-240.93M-432.90M-127.46M
Financing Cash Flow-614.19M-129.32M73.96M-690.00K-153.34M-505.10M

Rush Enterprises A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price47.02
Price Trends
50DMA
51.88
Negative
100DMA
53.38
Negative
200DMA
52.99
Negative
Market Momentum
MACD
-1.12
Negative
RSI
33.64
Neutral
STOCH
33.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUSHA, the sentiment is Negative. The current price of 47.02 is below the 20-day moving average (MA) of 48.98, below the 50-day MA of 51.88, and below the 200-day MA of 52.99, indicating a bearish trend. The MACD of -1.12 indicates Negative momentum. The RSI at 33.64 is Neutral, neither overbought nor oversold. The STOCH value of 33.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUSHA.

Rush Enterprises A Risk Analysis

Rush Enterprises A disclosed 25 risk factors in its most recent earnings report. Rush Enterprises A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rush Enterprises A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$4.32B7.7915.49%8.07%60.95%
66
Neutral
$4.95B13.7912.27%0.50%19.45%-24.27%
65
Neutral
$3.71B14.0612.76%1.56%-1.95%-10.89%
62
Neutral
$3.71B14.6912.76%1.50%-1.95%-10.89%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$2.18B17.2612.51%1.84%9.09%-33.59%
55
Neutral
$7.17B11.5727.16%6.06%-1.71%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RUSHA
Rush Enterprises A
47.32
-12.35
-20.70%
ABG
Asbury
216.78
-39.12
-15.29%
AN
AutoNation
193.20
28.93
17.61%
GPI
Group 1 Automotive
383.22
-17.10
-4.27%
SAH
Sonic Automotive
63.88
1.73
2.78%
RUSHB
Rush Enterprises B
49.45
-3.43
-6.49%

Rush Enterprises A Corporate Events

Rush Enterprises A: Resilient Amid Market Challenges
Nov 1, 2025

Rush Enterprises A’s recent earnings call conveyed a strong sense of resilience and adaptability amidst challenging market conditions. The company reported robust performance in its aftermarket operations and achieved record leasing revenues, despite facing headwinds such as declining new truck sales and ongoing economic and regulatory uncertainties.

Rush Enterprises Reports Resilient Q3 2025 Performance
Oct 31, 2025

Rush Enterprises, Inc., the largest network of commercial vehicle dealerships in North America, provides comprehensive solutions for the commercial vehicle industry, including sales, aftermarket services, leasing, and more. In its third-quarter 2025 earnings report, Rush Enterprises announced revenues of $1.9 billion and a net income of $66.7 million, with earnings per diluted share at $0.83. Despite challenging market conditions, particularly in new Class 8 truck sales, the company maintained strong aftermarket and leasing performance. Key financial highlights include a slight decline in total revenues compared to the previous year, attributed to increased legal reserves and insurance costs. However, aftermarket products and services showed resilience, contributing significantly to gross profit. The company also declared a $0.19 per share dividend. Looking ahead, Rush Enterprises remains cautiously optimistic, focusing on operational discipline and customer service to navigate ongoing industry challenges and economic uncertainties.

Business Operations and StrategyDividendsFinancial Disclosures
Rush Enterprises Reports Q3 2025 Revenue Decline
Negative
Oct 29, 2025

In the third quarter of 2025, Rush Enterprises reported revenues of $1.881 billion and a net income of $66.7 million, reflecting a decline from the previous year due to challenging market conditions, particularly in new Class 8 truck sales. Despite these challenges, the company maintained strong aftermarket performance and declared a quarterly cash dividend of $0.19 per share. The company also experienced modest gains in aftermarket revenue and light-duty vehicle sales, although overall demand remained soft. The strategic acquisition of an IC Bus franchise in Canada bolstered medium-duty vehicle sales, while used truck sales remained stable. Looking forward, the company anticipates continued challenges but remains optimistic about potential market recovery in the latter half of 2026.

The most recent analyst rating on (RUSHA) stock is a Hold with a $57.00 price target. To see the full list of analyst forecasts on Rush Enterprises A stock, see the RUSHA Stock Forecast page.

Private Placements and Financing
Rush Enterprises Extends Credit Agreement with Wells Fargo
Neutral
Oct 3, 2025

On September 30, 2025, Rush Enterprises, Inc. and its subsidiaries entered into a Fourth Amendment to their Credit Agreement with Wells Fargo Bank and other lenders. This amendment extends the expiration date of the Credit Agreement to September 30, 2028, and modifies certain provisions related to the company’s Canadian subsidiary. The amendment allows the Administrative Agent to terminate commitments in the event of a default, while Rush Enterprises retains the right to terminate commitments at any time. An upfront fee of $350,000 was paid to the Administrative Agent.

The most recent analyst rating on (RUSHA) stock is a Hold with a $57.00 price target. To see the full list of analyst forecasts on Rush Enterprises A stock, see the RUSHA Stock Forecast page.

Other
Rush Enterprises Hosts Investor Presentation Meeting
Neutral
Aug 15, 2025

Rush Enterprises, Inc. has announced that its senior management will be meeting with current and potential investors and business analysts, utilizing an Investor Presentation that will be available on their website. The company reserves the right to remove this presentation at any time, and it will not be considered filed under the Securities Exchange Act unless specifically stated.

The most recent analyst rating on (RUSHA) stock is a Buy with a $60.00 price target. To see the full list of analyst forecasts on Rush Enterprises A stock, see the RUSHA Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 08, 2025