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Rocket Companies (RKT)
NYSE:RKT
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Rocket Companies (RKT) AI Stock Analysis

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RKT

Rocket Companies

(NYSE:RKT)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
$17.00
▲(17.40% Upside)
The overall stock score is primarily influenced by financial challenges, including declining revenue and high leverage. However, the optimistic earnings call, highlighting strategic growth and AI-driven efficiencies, provides a positive outlook. Technical indicators suggest potential bearish momentum, and the valuation remains unattractive due to negative profitability metrics.
Positive Factors
Acquisition of Mr. Cooper
The acquisition of Mr. Cooper enhances Rocket's market position by combining the largest home loan originator with the largest mortgage servicer, potentially increasing market share and operational efficiencies.
AI-Powered Operational Efficiency
AI integration boosts operational efficiency, reducing costs and improving client interactions, which can enhance long-term profitability and competitive advantage.
Revenue Growth
Exceeding revenue guidance indicates strong demand and effective business strategies, supporting sustained growth and market confidence.
Negative Factors
High Leverage
High leverage increases financial risk, potentially limiting flexibility and increasing vulnerability to economic downturns, impacting long-term stability.
Negative Cash Flow Growth
Negative cash flow growth suggests operational inefficiencies and challenges in generating cash, which could constrain investment and growth opportunities.
Declining Revenue Growth
Declining revenue growth reflects challenges in maintaining market share and competitiveness, potentially impacting long-term financial health and investor confidence.

Rocket Companies (RKT) vs. SPDR S&P 500 ETF (SPY)

Rocket Companies Business Overview & Revenue Model

Company DescriptionRocket Companies, Inc. (RKT) is a leading online mortgage lender and financial services company based in the United States. It operates primarily through its flagship brand, Quicken Loans, and offers a range of services including mortgage origination, personal loans, and real estate technology solutions. The company focuses on providing a tech-driven approach to simplify and streamline the borrowing process for consumers, catering to both residential and commercial clients. Additionally, Rocket Companies has expanded into various sectors, including insurance and investment services, enhancing its position in the financial services market.
How the Company Makes MoneyRocket Companies generates revenue primarily through its mortgage origination and servicing activities. The company earns fees from processing mortgage applications and receives origination points from borrowers when loans are closed. Additionally, Rocket Companies profits from servicing fees on the mortgages it originates, as well as interest income from loans it holds in its portfolio. A significant revenue stream also comes from its technology platform, which offers tools and services that streamline the mortgage process for both consumers and lenders. The company has established partnerships with various financial institutions and real estate firms, further enhancing its market reach and contributing to its earnings. Overall, the combination of origination fees, servicing fees, and technology solutions underpins Rocket Companies' revenue model.

Rocket Companies Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue from different business segments, highlighting which areas drive growth and profitability, and revealing strategic focus and potential vulnerabilities.
Chart InsightsRocket Companies is experiencing a rebound in 'Sale of Loans' revenue, driven by strategic acquisitions and AI-driven efficiencies, despite previous declines. The 'Interest' segment shows steady growth, reflecting effective cost management. However, 'Change in Value of MSRs' remains volatile, posing a risk. The earnings call highlights strong Q1 2025 results and optimism about future growth, despite market volatility impacting consumer sentiment. Strategic acquisitions like Redfin and Mr. Cooper are expected to bolster their integrated platform, potentially mitigating risks and enhancing revenue stability.
Data provided by:Main Street Data

Rocket Companies Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial and operational performance, driven by AI innovations and successful integration of Redfin. However, it acknowledged challenges in the housing market and an increase in expenses due to acquisitions. Overall, the sentiment was optimistic about future growth and integration successes.
Q2-2025 Updates
Positive Updates
Strong Second Quarter Performance
Adjusted revenue reached $1.34 billion, above the high end of guidance. Net rate lock volume increased by 13% year-over-year. Home equity loan volume nearly doubled year-over-year, hitting a new record.
AI-Powered Operational Efficiency
Introduced AI-powered communication and underwriting platforms, increasing daily refinance client follow-ups by nearly 20% and saving nearly 20,000 hours annually in operations.
Redfin Acquisition Integration
Redfin acquisition enhances platform with 50 million monthly consumers. Early integration results include a 30% higher likelihood of clients upgrading to verified approval letters.
Financial Discipline and Capital Position
Successfully issued $4 billion in unsecured bonds for Mr. Cooper's debt refinance. Total liquidity stood at $9.1 billion.
Negative Updates
Challenging Housing Market
April was particularly challenging with high volatility and a slow start to the spring home buying season. June existing home sales were 2.7% lower than May and more than 20% below pre-pandemic levels.
Increased Expenses
Projected $335 million increase in third-quarter expenses due to Redfin integration and nonrecurring items, including $60 million in interest expense from refinancing Mr. Cooper's debt.
Company Guidance
During the Rocket Companies, Inc. second quarter 2025 earnings call, the company provided a strong outlook with several key metrics. Adjusted revenue for the quarter reached $1.34 billion, surpassing the high end of their guidance, while net rate lock volume saw a year-over-year increase of 13%. The company served over 100,000 origination clients, marking a 19% year-over-year growth, with home equity loans being a significant driver. Adjusted EBITDA stood at $172 million, reflecting a 13% margin, and adjusted diluted EPS was reported at $0.04. Despite a tough housing market, Rocket saw purchase volume increase month-over-month from April to June, supported by affordability programs such as ONE+, RocketRentRewards, and seasonal promotions. Additionally, home equity loan volume nearly doubled year-over-year, setting new records. Looking forward, Rocket expects third-quarter adjusted revenue, including Redfin, to be between $1.600 billion and $1.750 billion, indicating a continuation of strong performance and strategic growth through acquisitions and AI-driven efficiencies.

Rocket Companies Financial Statement Overview

Summary
Rocket Companies faces financial challenges with declining revenue and profitability, high leverage, and cash flow issues. The company needs to address operational inefficiencies and improve its financial stability to enhance shareholder value.
Income Statement
45
Neutral
Rocket Companies has experienced a decline in revenue growth, with a negative growth rate of -1.49% in the TTM period. The gross profit margin remains strong at 46.66%, but the net profit margin is negative, indicating profitability challenges. The EBIT and EBITDA margins have also turned negative, reflecting operational inefficiencies.
Balance Sheet
40
Negative
The company has a high debt-to-equity ratio of 25.35, indicating significant leverage. Return on equity is negative, suggesting that the company is not generating returns for shareholders. The equity ratio is relatively low, which could pose risks in financial stability.
Cash Flow
35
Negative
Free cash flow growth is significantly negative at -104.96%, indicating cash flow challenges. The operating cash flow to net income ratio is low, suggesting inefficiencies in converting income to cash. However, the free cash flow to net income ratio is positive, showing some ability to generate cash relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.14B5.40B4.01B6.00B13.18B15.90B
Gross Profit4.63B4.93B3.65B5.68B12.68B15.46B
EBITDA91.13M780.97M-292.63M835.93M6.26B9.61B
Net Income-308.00K29.37M-15.51M46.42M308.21M197.95M
Balance Sheet
Total Assets30.36B24.51B19.23B20.08B32.77B37.53B
Cash, Cash Equivalents and Short-Term Investments5.11B1.27B1.11B722.29M2.13B7.67B
Total Debt20.34B13.98B9.56B10.35B21.18B27.65B
Total Liabilities22.91B15.47B10.93B11.61B23.02B29.65B
Stockholders Equity7.45B702.50M624.90M576.70M665.66M490.50M
Cash Flow
Free Cash Flow62.29M-3.43B49.99M10.72B7.44B-1.78B
Operating Cash Flow-2.14B-2.63B110.33M10.82B7.74B-1.68B
Investing Cash Flow-324.02M-495.47M861.15M578.74M-664.85M517.20M
Financing Cash Flow6.24B3.28B-623.56M-12.82B-6.92B1.76B

Rocket Companies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price14.48
Price Trends
50DMA
18.58
Negative
100DMA
16.72
Positive
200DMA
14.63
Positive
Market Momentum
MACD
-0.40
Negative
RSI
51.68
Neutral
STOCH
82.34
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RKT, the sentiment is Positive. The current price of 14.48 is below the 20-day moving average (MA) of 17.38, below the 50-day MA of 18.58, and below the 200-day MA of 14.63, indicating a neutral trend. The MACD of -0.40 indicates Negative momentum. The RSI at 51.68 is Neutral, neither overbought nor oversold. The STOCH value of 82.34 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RKT.

Rocket Companies Risk Analysis

Rocket Companies disclosed 63 risk factors in its most recent earnings report. Rocket Companies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rocket Companies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$6.86B14.2912.55%0.99%21.86%190.85%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
65
Neutral
2.27%-17.46%
55
Neutral
$1.18B-10.59-23.67%6.60%44.77%
48
Neutral
$49.56B>-0.01%21.52%-103.65%
47
Neutral
$9.21B8.18%6.83%12.27%-21.43%
46
Neutral
$1.24B51.082.12%34.62%-7.94%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RKT
Rocket Companies
17.87
2.43
15.74%
PFSI
PennyMac Financial
132.67
31.55
31.20%
COOP
Mr Cooper Group
210.79
120.18
132.63%
LDI
loanDepot
3.58
1.41
64.98%
UWMC
UWM Holding
5.86
-0.29
-4.72%
GHLD
Guild Holdings
19.92
6.62
49.77%

Rocket Companies Corporate Events

Executive/Board ChangesM&A Transactions
Rocket Companies Completes Historic Acquisition of Mr. Cooper
Positive
Oct 1, 2025

On October 1, 2025, Rocket Companies completed its acquisition of Mr. Cooper Group, marking the largest independent mortgage deal in history. This acquisition combines the largest home loan originator with the largest mortgage servicer in the U.S., creating a combined servicing portfolio of nearly 10 million homeowners. The merger aims to transform homeownership by integrating Mr. Cooper’s servicing expertise with Rocket’s origination capabilities and AI technology, ultimately lowering costs and simplifying the homeownership process. Jay Bray, CEO of Mr. Cooper, will join Rocket as the new President and CEO of Rocket Mortgage, further strengthening the company’s leadership.

The most recent analyst rating on (RKT) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Rocket Companies Extends Repurchase Agreement with UBS
Positive
Sep 25, 2025

On September 18, 2025, Rocket Mortgage, LLC and One Reverse Mortgage, LLC, both subsidiaries of Rocket Companies, Inc., extended their Master Repurchase Agreement with UBS AG New York Branch to September 16, 2027. This amendment increased the company’s total funding capacity to $26.4 billion, up from $26.2 billion in June 2025, indicating a strategic move to enhance liquidity and financial flexibility.

The most recent analyst rating on (RKT) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Business Operations and StrategyM&A Transactions
Rocket Companies Announces Acquisition of Mr. Cooper Group
Neutral
Sep 22, 2025

On September 22, 2025, Rocket Companies announced its pending acquisition of Mr. Cooper Group Inc. and the conditional redemption of Nationstar Mortgage Holdings’ senior notes, set for October 1, 2025, contingent on the acquisition’s completion. The acquisition is expected to close in the fourth quarter of 2025, and Rocket plans an internal reorganization post-acquisition, which could impact its market positioning and stakeholder interests.

The most recent analyst rating on (RKT) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Private Placements and Financing
Rocket Companies Extends Repurchase Agreement with Bank
Neutral
Sep 10, 2025

On September 4, 2025, Rocket Mortgage, LLC, a subsidiary of Rocket Companies, Inc., entered into an Amended and Restated Master Repurchase Agreement with Bank of Montreal, extending the agreement’s expiration to September 3, 2027, and increasing the facility to $1.0 billion. This agreement, along with other financial facilities, raised Rocket Companies’ total funding capacity to $26.4 billion, reflecting a slight increase from $26.2 billion in June 2025, but a decrease from $27.5 billion at the end of 2024.

The most recent analyst rating on (RKT) stock is a Buy with a $24.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Business Operations and StrategyM&A Transactions
Rocket Companies Extends Tender Offers for Acquisition
Neutral
Sep 3, 2025

On September 2, 2025, Rocket Companies announced the extension of expiration dates for its tender offers and consent solicitations related to Nationstar Mortgage Holdings Inc.’s senior notes, in connection with its pending acquisition of Mr. Cooper Group Inc. The extension is intended to align with the anticipated closing of the acquisition, reflecting Rocket’s strategic move to consolidate its position in the mortgage industry. The extension applies to both tender offers and exchange offers, with the new expiration set for September 30, 2025, subject to further extensions. This move is crucial for Rocket’s acquisition strategy, as it aims to finalize the acquisition concurrently with the settlement of these offers, impacting stakeholders by potentially altering the financial and operational landscape of the combined entities.

The most recent analyst rating on (RKT) stock is a Hold with a $15.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Executive/Board Changes
Rocket Companies President Bill Emerson Announces Retirement
Neutral
Aug 20, 2025

On August 20, 2025, Bill Emerson announced his retirement from his role as President of Rocket Companies, effective December 31, 2025. Despite stepping down as President, Mr. Emerson will remain involved with the company as a director, ensuring continuity in leadership and strategic direction.

The most recent analyst rating on (RKT) stock is a Buy with a $25.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Business Operations and StrategyM&A Transactions
Rocket Companies Completes Acquisition of Redfin
Neutral
Aug 11, 2025

On July 1, 2025, Rocket Companies completed its acquisition of Redfin Corporation, a Delaware-based company. This acquisition is significant for Rocket Companies as it provides unaudited financial statements and pro forma financial information, indicating the integration of Redfin into Rocket’s operations. The acquisition is expected to impact Rocket’s financial positioning and market strategy, although the specific implications for stakeholders are not detailed in the release.

The most recent analyst rating on (RKT) stock is a Hold with a $14.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Business Operations and StrategyM&A Transactions
Rocket Companies Announces Tender Offers for Acquisition
Positive
Aug 4, 2025

On August 4, 2025, Rocket Companies announced cash tender offers and consent solicitations for Nationstar Mortgage Holdings’ senior notes, as part of its acquisition of Mr. Cooper Group. The offers aim to amend indenture provisions, eliminating certain covenants and default events, and are contingent on acquiring Mr. Cooper. This move is expected to streamline Rocket’s financial operations and enhance its market positioning.

The most recent analyst rating on (RKT) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Rocket Companies stock, see the RKT Stock Forecast page.

Rocket Companies’ Earnings Call: Strong Growth Amid Challenges
Aug 2, 2025

Rocket Companies Inc. recently held its earnings call, revealing a strong financial performance and successful integration of Redfin. The company showcased its growth in home equity loans and AI-driven efficiencies, although it acknowledged challenges in the market and increased expenses due to acquisitions.

Rocket Companies Surpasses Q2 2025 Revenue Expectations
Aug 1, 2025

Rocket Companies, Inc., a Detroit-based fintech platform, operates in the mortgage, real estate, and personal finance sectors, offering services through brands like Rocket Mortgage and Redfin. In its second quarter of 2025, Rocket Companies reported a total revenue of $1.36 billion and an adjusted revenue of $1.34 billion, surpassing its guidance range. The company achieved a GAAP net income of $34 million and an adjusted net income of $75 million, with an adjusted EBITDA of $172 million.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 21, 2025