Purple Innovation (PRPL)
NASDAQ:PRPL
PRPL Stock Chart & Stats
$0.66
$0.04(4.40%)
At close: 4:00 PM EST
$0.66
$0.04(4.40%)
Day’s Range― - ―
52-Week Range$0.56 - $1.26
Previous CloseN/A
Volume260.35K
Average Volume (3M)398.96K
Market Cap
$66.47M
Enterprise Value$246.32M
Total Cash (Recent Filing)$24.34M
Total Debt (Recent Filing)$204.29M
Price to Earnings (P/E)―
Beta1.34
Next Earnings
May 12, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.02
Shares Outstanding108,633,900
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap3.71
Enterprise Value/Revenue0.53
Enterprise Value/Gross Profit1.31
Enterprise Value/Ebitda161.41
Forecast
1Y Price Target
$0.85Price Target Upside28.79% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)-0.23
Revenue Forecast (FY)$527.23M
Bulls Say, Bears Say
Bulls Say
Gross Margin DurabilitySustained gross margins above 40% indicate structural product and sourcing advantages that support profitability as revenue scales. Durable margins provide room to absorb input cost swings, fund marketing or showroom expansions, and materially improve the path to sustained positive operating cash flow and EBITDA over the next 2–6 months.
Sustained Cost SavingsRealized and repeatable cost savings materially lower the company’s structural breakeven. $25M of recurring savings improves operating leverage, funds reinvestment in wholesale and product programs, and increases the likelihood management converts improved EBITDA into persistent positive free cash flow in the medium term.
Wholesale Channel & Premium MixRapid wholesale expansion and placement with national partners diversifies revenue away from weaker e-commerce, increases scale, and improves unit economics. Coupled with premium product traction in showrooms, a higher ASP mix supports durable top-line recovery and margin stability over several quarters.
Bears Say
Negative Equity / Balance Sheet WeaknessNegative stockholders' equity is a structural red flag that constrains financing options and increases insolvency risk. It limits the company's ability to absorb further losses, negotiate favorable credit terms, or pursue opportunistic investments without dilutive or covenant-heavy external financing over the coming months.
Cash Flow & Liquidity PressurePersistent negative operating and free cash flow means the business remains reliant on external funding or working-capital relief to fund operations and inventory. Even with improvements, ongoing cash burn limits flexibility for marketing, showroom investment, and inventory support, elevating refinancing and covenant risk into 2026.
Direct-to-Consumer / E‑commerce WeaknessStructural weakness in the DTC/e‑commerce channel reduces margin diversification and raises reliance on wholesale partners. If online demand remains depressed, the company may face inventory build, SKU markdown risk, and slower organic growth, constraining durable recovery and making performance contingent on wholesale execution.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $0.56 and its highest was $1.26 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $66.47M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is May 12, 2026 which is in 30 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Mar 25, 2026. The company reported -$0.02 earnings per share for the quarter, beating the consensus estimate of -$0.126 by $0.106.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Undervalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.001 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 108,633,900 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.02 in its last earnings report, beating expectations of -$0.126. Following the earnings report the stock price went down -16.087%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Neutral
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Analyst Consensus
Hold
Average Price Target:
$0.85 (28.79% Upside)
$0.85 (28.79% Upside)
Hedge Fund Trend
Decreased
By 857.8K Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Neutral
Last 7 Days ▼ 0.9%
Last 30 Days ▲ 1.8%
Last 30 Days ▲ 1.8%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
289.96%
Trailing 12-Months
Asset Growth
-3.76%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
PRPL Stock 12 Month Forecast
Average Price Target
$0.85
▲(28.79% Upside)
Technical Analysis
Ownership Overview
44.60% Insiders
8.14% Mutual Funds
― Other Institutional Investors
44.96% Public Companies and
Individual Investors