Purple Innovation (PRPL)
NASDAQ:PRPL
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PRPL Stock Chart & Stats
$0.66
$0.04(4.40%)
At close: 4:00 PM EST
$0.66
$0.04(4.40%)
Day’s Range― - ―
52-Week Range$0.47 - $1.26
Previous CloseN/A
Volume260.35K
Average Volume (3M)398.96K
Market Cap
$51.69M
Enterprise Value$237.76M
Total Cash (Recent Filing)$24.95M
Total Debt (Recent Filing)$211.10M
Price to Earnings (P/E)―
Beta1.19
Next Earnings
Aug 10, 2026EPS Estimate
-0.07Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.58
Shares Outstanding108,825,640
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap4.60
Enterprise Value/Revenue0.52
Enterprise Value/Gross Profit1.30
Enterprise Value/Ebitda-33.74
Forecast
1Y Price Target
$0.83Price Target Upside25.00% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)-0.2
Revenue Forecast (FY)$500.49M
Bulls Say, Bears Say
Bulls Say
Proprietary Product Tech & Premium TractionPurple's GelFlex Grid-based premium SKUs (Rejuvenate 2.0, Purple Royale) drive much higher ASPs and showroom share. Durable premium product traction strengthens brand differentiation, raises unit economics, and supports sustainable margins and retail partnerships over the medium term.
Wholesale Channel ExpansionRapid wholesale growth diversifies distribution away from weaker e-commerce, delivering scale and predictable volume. Strong retail partnerships improve shelf presence, unit turnover and manufacturing utilization, creating a durable channel mix that can support steady revenue and margin recovery.
Margin Improvement & Sustainable Cost SavingsSustained >40% gross margins plus structural cost cuts materially improve operating leverage. Recurring $25M–$30M savings lower the break-even point, enabling reinvestment in products and wholesale expansion and increasing the likelihood of durable GAAP profitability and free cash flow if revenue stabilizes.
Bears Say
Negative Equity / Stressed Balance SheetAccumulated deficits and negative equity reduce financial flexibility and elevate insolvency risk. Even with lower debt, the capital base is weak, constraining ability to absorb shocks or invest aggressively; sustained profitability is required to restore balance-sheet health over months to years.
Persistent Cash Burn And Weak Cash GenerationOngoing negative operating and free cash flow forces reliance on credit amendments or external funding. Until cash generation is consistently positive, the company faces recurring liquidity pressure that limits capital allocation, increases refinancing risk, and can impair long-term strategic flexibility.
Direct-to-consumer Weakness & Declining Revenue TrendSustained DTC and e-commerce declines undermine higher-margin sales and brand-owned customer economics. Reliance on wholesale to offset DTC shortfalls can cap ASPs and margin upside; reversing this trend requires durable improvements in online strategy or further channel reinvestment.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $0.47 and its highest was $1.26 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $51.69M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Aug 10, 2026 which is in 97 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Apr 28, 2026. The company reported -$0.28 earnings per share for the quarter, missing the consensus estimate of N/A by -$0.28.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Undervalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.001 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -0.07.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 108,825,640 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.28 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -17.081%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Underperform
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Analyst Consensus
Moderate Buy
Average Price Target:
$0.83 (25.00% Upside)
$0.83 (25.00% Upside)
Hedge Fund Trend
Decreased
By 857.8K Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Positive
Last 7 Days ▼ 0.8%
Last 30 Days ▲ 3.1%
Last 30 Days ▲ 3.1%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
107.23%
Trailing 12-Months
Asset Growth
-7.42%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
PRPL Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed meaningful operational and financial progress — notable EBITDA and margin improvements, $25M in sustained cost savings, strong wholesale growth (Mattress Firm and Costco), and successful premium product rollouts — while also acknowledging ongoing challenges including a full-year revenue decline, persistent e-commerce weakness, a going concern note in the 10-K, and modest near-term cash balances. Management provided optimistic 2026 guidance ($500M–$520M revenue; $20M–$30M adjusted EBITDA) and expects positive free cash flow, signaling that the company believes the turnaround is durable. On balance, the positive operating and profitability momentum and clear plan to scale outweigh the remaining liquidity and top-line risks.View all PRPL earnings summariesPRPL Stock 12 Month Forecast
Average Price Target
$0.83
▲(25.00% Upside)
Technical Analysis
Ownership Overview
44.36% Insiders
8.04% Mutual Funds
― Other Institutional Investors
45.31% Public Companies and
Individual Investors