Purple Innovation (PRPL)
NASDAQ:PRPL
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PRPL Stock Chart & Stats
$0.66
$0.04(4.40%)
At close: 4:00 PM EST
$0.66
$0.04(4.40%)
Day’s Range― - ―
52-Week Range$0.36 - $1.26
Previous CloseN/A
Volume260.35K
Average Volume (3M)398.96K
Market Cap
$45.66M
Enterprise Value$231.85M
Total Cash (Recent Filing)$24.95M
Total Debt (Recent Filing)$211.10M
Price to Earnings (P/E)―
Beta1.21
Next Earnings
Aug 10, 2026EPS Estimate
-0.07Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.58
Shares Outstanding108,825,640
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap5.08
Enterprise Value/Revenue0.50
Enterprise Value/Gross Profit1.27
Enterprise Value/Ebitda-32.91
Forecast
1Y Price Target
$0.83Price Target Upside25.00% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)-0.27
Revenue Forecast (FY)$500.49M
Bulls Say, Bears Say
Bulls Say
Proprietary GelFlex Grid & Multi-channel DistributionPurple’s proprietary GelFlex Grid technology creates product differentiation across mattresses and accessories, supporting premium positioning and attachment sales. Combined with diversified channels (DTC, showrooms, wholesale), this structural product-and-channel mix preserves unit economics and customer reach over months, cushioning the business versus single-channel shocks and enabling cross-sell that supports durable revenue per customer.
Margin Recovery & Cost DisciplineGross margin improvement (above 40%) plus meaningful operating cost reductions and manufacturing consolidation have converted to positive adjusted EBITDA. These structural margin gains, driven by sourcing and operational changes, enhance long-term profitability potential by improving resilience to promotional pressure and enabling reinvestment in growth or deleveraging if sustained.
Reduced Debt And Extended Credit RunwayMaterial reduction in total debt and an amended credit facility extending maturities materially reduce near-term refinancing pressure. The extension and lower gross leverage provide a clearer runway to execute margin and wholesale strategies, lowering immediate solvency risk and giving management time to convert margin gains into sustainable cash generation.
Bears Say
Negative Equity / Accumulated LossesNegative equity reflects multi-year accumulated losses and constrains financial flexibility. It increases creditor and refinancing risk, weakens the company’s ability to absorb shocks or pursue opportunistic investments, and raises the likelihood of dilutive capital raises or covenant pressure if operating losses persist, a material structural handicap over the coming months.
Persistent Cash Burn And Negative Free Cash FlowOngoing negative operating and free cash flow means Purple remains reliant on external financing despite improvements. Continued cash burn limits the company’s ability to self-fund marketing, showroom expansion, or inventory management, heightening risk to supplier terms and requiring steady financing or sustained margin conversion to avoid runway constraints in the medium term.
Revenue Decline And Channel SoftnessA multi-year pattern of declining sales and soft DTC/wholesale trends reduces scale advantages and weakens fixed-cost absorption. Reliance on showroom and wholesale gains to offset online softness creates execution risk; if revenue growth does not resume, margin improvements may prove insufficient to deliver sustained profitability and free cash flow stability.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $0.36 and its highest was $1.26 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $45.66M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Aug 10, 2026 which is in 54 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Apr 28, 2026. The company reported -$0.28 earnings per share for the quarter, missing the consensus estimate of N/A by -$0.28.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Undervalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.001 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -0.07.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 108,825,640 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.28 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -17.081%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Neutral
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Analyst Consensus
Moderate Buy
Average Price Target:
$0.83 (25.00% Upside)
$0.83 (25.00% Upside)
Insider Transactions
Bought Shares
Worth $29.4K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days ▼ 1.0%
Last 30 Days ▲ 1.5%
Last 30 Days ▲ 1.5%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
189.80%
Trailing 12-Months
Asset Growth
-7.42%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. specializes in the design and manufacture of a diverse array of sleep and comfort solutions, primarily mattresses, pillows, and various types of cushions. Its comprehensive product portfolio extends to include bedding accessories such as bases, foundations, sheets, mattress protectors, and bed frames, alongside additional comfort items like seat cushions, weighted blankets, and duvets, as well as pet beds. The company distributes and sells its merchandise through a multifaceted approach, encompassing its direct-to-consumer e-commerce site, collaborations with brick-and-mortar wholesale partners, third-party online vendors, and its own branded Purple retail showrooms. Founded in 2010, the enterprise maintains its headquarters in Lehi, Utah.
PRPL Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed meaningful operational and financial progress — notable EBITDA and margin improvements, $25M in sustained cost savings, strong wholesale growth (Mattress Firm and Costco), and successful premium product rollouts — while also acknowledging ongoing challenges including a full-year revenue decline, persistent e-commerce weakness, a going concern note in the 10-K, and modest near-term cash balances. Management provided optimistic 2026 guidance ($500M–$520M revenue; $20M–$30M adjusted EBITDA) and expects positive free cash flow, signaling that the company believes the turnaround is durable. On balance, the positive operating and profitability momentum and clear plan to scale outweigh the remaining liquidity and top-line risks.View all PRPL earnings summariesPRPL Stock 12 Month Forecast
Average Price Target
$0.83
▲(25.00% Upside)
Technical Analysis
Ownership Overview
1.36% Insiders
8.02% Mutual Funds
― Other Institutional Investors
88.34% Public Companies and
Individual Investors