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PRPL Stock Chart & Stats
$7.63
$0.63(9.00%)
At close: 4:00 PM EDT
$7.63
$0.63(9.00%)
Day’s Range― - ―
52-Week Range$6.12 - $31.50
Previous Close$7.63
Volume9.84K
Average Volume (3M)398.96K
Market Cap
$35.31M
Enterprise Value$257.79
Total Cash (Recent Filing)$24.95M
Total Debt (Recent Filing)$211.10M
Price to Earnings (P/E)―
Beta1.34
Next Earnings
Aug 10, 2026EPS Estimate
-1.82Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-14.50
Shares Outstanding4,353,026
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-6.63
Revenue Forecast (FY)$470.45M
Bulls Say, Bears Say
Bulls Say
Differentiated Product & Omnichannel DistributionA proprietary comfort technology combined with both direct-to-consumer and wholesale retail channels creates a durable competitive advantage. The product differentiation supports pricing power and brand loyalty, while omnichannel distribution reduces concentration risk and aids long-term customer reach and repeat accessory sales.
Improving Gross MarginSustained gross margins near 40% indicate favorable product economics and sourcing or pricing improvements. Strong gross margins provide a structural buffer to absorb SG&A while enabling a clearer path to operating leverage if revenue stabilizes, making future profitability more achievable over several quarters.
Material Debt ReductionA significant reduction in total debt meaningfully lowers interest and refinancing pressure and improves liquidity headroom. This structural deleveraging enhances financial flexibility, reduces solvency tail risk, and provides management more runway to execute operational improvements without immediate capital markets dependence.
Bears Say
Negative Equity / Stressed Balance SheetCumulative losses producing negative equity signal a structurally weakened balance sheet that constrains strategic optionality. Negative shareholder equity increases perceived insolvency risk, limits borrowing capacity, and requires sustained profitability to restore net worth, making capital structure remediation a multi‑quarter challenge.
Persistent Negative Cash FlowOngoing negative operating and free cash flow means the business still relies on external capital or balance sheet adjustments to fund operations. Although cash flow improved versus 2025, continued cash burn undermines self‑funding ability, raising refinancing and execution risk over the next several quarters if positive cash conversion is not sustained.
Declining Revenue & Continued LossesA multi‑year revenue decline combined with a persistent negative net margin indicates the company has yet to translate margin improvements into operating profitability. Structural top‑line weakness limits scalable operating leverage and means recovery depends on durable demand or material cost/SG&A reductions over several quarters.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $6.12 and its highest was $31.50 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $35.31M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Aug 10, 2026 which is in 7 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Apr 28, 2026. The company reported -$0.28 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Overvalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.025 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -1.82.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 4,353,026 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.28 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -17.101%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Neutral
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10
Hedge Fund Trend
Increased
By 5.0 Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $29.4K over
the Last 3 Months
the Last 3 Months
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
-7.42%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. (PRPL) is a consumer products company in the home furnishings sector focused on sleep and comfort solutions. The company designs, manufactures, and sells mattresses, pillows, cushions, and related bedding accessories, with a product lineup built around its proprietary comfort technology (often marketed as the “Purple Grid”). Purple sells primarily in the United States through a mix of direct-to-consumer channels and third-party retail partners.
PRPL Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed meaningful operational and financial progress — notable EBITDA and margin improvements, $25M in sustained cost savings, strong wholesale growth (Mattress Firm and Costco), and successful premium product rollouts — while also acknowledging ongoing challenges including a full-year revenue decline, persistent e-commerce weakness, a going concern note in the 10-K, and modest near-term cash balances. Management provided optimistic 2026 guidance ($500M–$520M revenue; $20M–$30M adjusted EBITDA) and expects positive free cash flow, signaling that the company believes the turnaround is durable. On balance, the positive operating and profitability momentum and clear plan to scale outweigh the remaining liquidity and top-line risks.View all PRPL earnings summariesTechnical Analysis
Ethan Allen
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MillerKnoll
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La-Z-Boy Incorporated
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Leggett & Platt
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The Lovesac Company
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Ownership Overview
1.36% Insiders
7.74% Mutual Funds
― Other Institutional Investors
88.61% Public Companies and
Individual Investors