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PRPL Stock Chart & Stats
$7.63
$0.63(9.00%)
At close: 4:00 PM EDT
$7.63
$0.63(9.00%)
Day’s Range― - ―
52-Week Range$5.50 - $31.50
Previous Close$7.63
Volume9.84K
Average Volume (3M)398.96K
Market Cap
$24.11M
Enterprise Value$230.76
Total Cash (Recent Filing)$23.30M
Total Debt (Recent Filing)$215.18M
Price to Earnings (P/E)―
Beta1.42
Next Earnings
Nov 10, 2026EPS Estimate
-1.5Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-11.24
Shares Outstanding4,353,109
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)-7.01
Revenue Forecast (FY)$467.89M
Bulls Say, Bears Say
Bulls Say
Improving Margins And Operating DisciplineHigher gross margins, lower operating expenses and positive adjusted EBITDA indicate meaningful execution progress. If maintained, these gains can improve the economics of Purple’s proprietary products and support a path toward sustainable profitability.
DTC, Showroom And Premium Product StrengthConsistent showroom comparable growth and improving DTC revenue show that Purple retains direct customer demand despite category pressure. Premium product adoption and accessory growth can strengthen brand differentiation and average order value over time.
Distribution Expansion And Sourcing BenefitsBroader retail distribution and planned showroom expansion increase customer access beyond online channels. Retail wins, Amazon growth and sourcing initiatives can improve scale, brand visibility and product availability while supporting longer-term margin gains.
Bears Say
Negative Equity And Constrained Balance SheetNegative equity reflects accumulated losses and materially reduces financial flexibility. With substantial debt relative to assets, Purple is more exposed to operating setbacks, refinancing needs and additional losses than it would be with a stronger capital base.
Persistent Losses And Negative Free Cash FlowDespite sequential improvement, Purple has not yet converted gross profit into sustainable operating earnings or self-funded cash generation. Continued losses and negative free cash flow could require tighter working capital management or external financing.
Wholesale Weakness And Reduced Revenue OutlookWholesale softness and uneven mattress demand weaken Purple’s top-line base and limit the benefits of margin initiatives. Lower guidance signals that distribution and category challenges may persist, increasing reliance on DTC growth to offset lost volume.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $5.50 and its highest was $31.50 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $24.11M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Nov 10, 2026 which is in 79 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Aug 10, 2026. The company reported -$1.52 earnings per share for the quarter, beating the consensus estimate of -$2.18 by $0.66.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Overvalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.025 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -1.5.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 4,353,109 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$1.52 in its last earnings report, beating expectations of -$2.18. Following the earnings report the stock price went down -20.33%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Company Description
Purple Innovation
Purple Innovation, Inc. (PRPL) is a consumer products company in the home furnishings sector focused on sleep and comfort solutions. The company designs, manufactures, and sells mattresses, pillows, cushions, and related bedding accessories, with a product lineup built around its proprietary comfort technology (often marketed as the “Purple Grid”). Purple sells primarily in the United States through a mix of direct-to-consumer channels and third-party retail partners.
PRPL Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented a mix of robust operational and profitability improvements alongside ongoing top-line pressure from a soft wholesale environment. Positive highlights include strong showroom performance (16.6% YoY growth and +18% comps), sequential e-commerce recovery, premium product momentum, a tariff refund and sourcing benefits, reduced operating expenses, an adjusted EBITDA turnaround to $2.1M, and positive operating cash flow and inventory reductions. Key challenges include a 6.5% decline in total revenue, a reported 19.1% drop in wholesale revenue (partly driven by ~$5.3M of customer payments), cost pressures (freight/materials/mineral oil volatility), mixed initial consumer reaction to price increases, and a downward revision to FY26 revenue guidance to $420M–$440M. On balance, the company demonstrated meaningful progress in profitability, cash generation, and strategic execution despite persistent demand headwinds, and management maintained positive adjusted EBITDA guidance for the year.View all PRPL earnings summariesPRPL Stock 12 Month Forecast
Average Price Target
―Technical Analysis
Ethan Allen
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MillerKnoll
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La-Z-Boy Incorporated
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Leggett & Platt
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The Lovesac Company
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Ownership Overview
1.36% Insiders
7.74% Mutual Funds
― Other Institutional Investors
88.61% Public Companies and
Individual Investors