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PRPL Stock Chart & Stats
$0.66
$0.04(4.40%)
At close: 4:00 PM EST
$0.66
$0.04(4.40%)
Day’s Range― - ―
52-Week Range$0.30 - $1.26
Previous CloseN/A
Volume260.35K
Average Volume (3M)398.96K
Market Cap
$36.77M
Enterprise Value$231.09M
Total Cash (Recent Filing)$24.95M
Total Debt (Recent Filing)$211.10M
Price to Earnings (P/E)―
Beta1.26
Next Earnings
Aug 10, 2026EPS Estimate
-0.07Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.58
Shares Outstanding108,825,640
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap6.28
Enterprise Value/Revenue0.50
Enterprise Value/Gross Profit1.26
Enterprise Value/Ebitda-32.80
Forecast
1Y Price Target
$0.83Price Target Upside25.00% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)-0.27
Revenue Forecast (FY)$500.49M
Bulls Say, Bears Say
Bulls Say
Proprietary Product Technology & ChannelsPurple's differentiated comfort technology and mixed DTC-plus-retail distribution create a structural product and go-to-market advantage. The Purple Grid supports brand identity and higher accessory attach rates, while diversified channels reduce single-channel dependency and support scaled customer acquisition over time.
Relatively High Gross MarginsSustained ~40% gross margins indicate strong unit economics for core products. Healthy product margins provide room to invest in marketing, showrooms, and mix-shift toward higher-margin accessories, improving the path to operating leverage if revenue stabilizes and fixed costs are controlled.
Experienced CFO AppointmentAdding a CFO with consumer and manufacturing finance experience boosts structural financial leadership. This enhances budgeting, cost control, cash planning and potential refinancing execution—durable capabilities that materially affect liquidity management and strategic capital allocation.
Bears Say
Negative Shareholders' EquityAccumulated losses producing negative equity materially constrain financial flexibility. This structural weakness raises refinancing and covenant risk, limits ability to absorb shocks, and increases the likelihood of dilutive capital raises or restructuring if profitability and cash generation don't sustainably improve.
Persistent Cash BurnOngoing negative OCF and FCF mean the business relies on external financing for operations and growth. Although cash flow has improved versus 2025, the structural cash burn pressures liquidity, reduces runway for showroom/marketing investment, and increases dependence on capital markets or asset sales.
Declining Revenue And Negative Net MarginMulti-year revenue decline plus an ~-11% net margin show difficulty converting product-level economics into profitable scale. Structural demand or competitive pressures may be eroding sales mix; without sustained top-line recovery, fixed costs and cash losses will persist, limiting long-term value creation.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $0.30 and its highest was $1.26 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $36.77M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Aug 10, 2026 which is in 30 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Apr 28, 2026. The company reported -$0.28 earnings per share for the quarter, missing the consensus estimate of N/A by -$0.28.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Undervalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.001 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -0.07.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 108,825,640 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.28 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -17.081%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Neutral
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Analyst Consensus
Moderate Buy
Average Price Target:
$0.83 (25.00% Upside)
$0.83 (25.00% Upside)
Insider Transactions
Bought Shares
Worth $29.4K over
the Last 3 Months
the Last 3 Months
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
189.80%
Trailing 12-Months
Asset Growth
-7.42%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
PRPL Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed meaningful operational and financial progress — notable EBITDA and margin improvements, $25M in sustained cost savings, strong wholesale growth (Mattress Firm and Costco), and successful premium product rollouts — while also acknowledging ongoing challenges including a full-year revenue decline, persistent e-commerce weakness, a going concern note in the 10-K, and modest near-term cash balances. Management provided optimistic 2026 guidance ($500M–$520M revenue; $20M–$30M adjusted EBITDA) and expects positive free cash flow, signaling that the company believes the turnaround is durable. On balance, the positive operating and profitability momentum and clear plan to scale outweigh the remaining liquidity and top-line risks.View all PRPL earnings summariesPRPL Stock 12 Month Forecast
Average Price Target
$0.83
▲(25.00% Upside)
Technical Analysis
Ownership Overview
1.36% Insiders
7.74% Mutual Funds
― Other Institutional Investors
88.61% Public Companies and
Individual Investors