The earnings call presented a mixed picture, with significant achievements such as profitability improvements and successful product launches, but also challenges like revenue decline and tariff-related pressures. The company is optimistic about the future with upcoming expansions and strategic initiatives.

Company Guidance

In the second quarter of 2025, Purple Innovation reported a revenue of $105 million, which marked a 12.6% decrease compared to the previous year but showed a slight improvement from the first quarter. Key highlights included the strong demand for the Rejuvenate 2.0 product, which surpassed expectations and outpaced supply, and the expansion of their partnership with Mattress Firm, which led to inventory shipments ahead of schedule. Despite encountering weaker e-commerce results and challenges from last year's wholesale door exit, the company observed emerging revenue growth. Profitability improved with an adjusted EBITDA increase of $1.8 million and 120 basis points compared to the previous year. The gross margin for the quarter was 36%, a temporary setback due to tariffs and ramp-up costs, but the company remains confident in achieving a gross margin rate above 40% by the end of 2025. Purple Innovation reaffirmed its full-year guidance, projecting revenue between $465 million and $485 million and adjusted EBITDA between breakeven and positive $10 million.

Positive Adjusted EBITDA Improvements

Adjusted EBITDA increased by $1.8 million and 120 basis points versus last year, indicating improved profitability.

Successful Launch of Rejuvenate 2.0

Rejuvenate 2.0 launch exceeded expectations, with sales more than double the previous version, driving higher average selling prices.

Expanding Retail Distribution

Significant expansion with Mattress Firm is nearing completion and is expected to drive revenue growth in the second half of the year.

Operational Cost Reductions

Operating expenses were down 18.2% compared to last year, driven by reduced advertising spend and restructuring benefits.

Strong Cash Position

Exited the quarter with $34.2 million in cash, up from $29 million at the end of the previous year.

Purple Innovation (PRPL) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

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PRPL Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 05, 2025	2025 (Q3)	-0.09 / -	-0.08	―	―	―
Jul 29, 2025	2025 (Q2)	-0.11 / -0.11	-0.13	15.38% (+0.02)	―
May 06, 2025	2025 (Q1)	-0.14 / -0.11	-0.19	42.11% (+0.08)	―
Mar 13, 2025	2024 (Q4)	-0.08 / -0.07	-0.15	53.33% (+0.08)	―
Nov 04, 2024	2024 (Q3)	-0.10 / -0.08	-0.18	55.56% (+0.10)	―
Aug 05, 2024	2024 (Q2)	-0.12 / -0.13	-0.2	35.00% (+0.07)	―
May 07, 2024	2024 (Q1)	-0.16 / -0.19	-0.12	-58.33% (-0.07)	―
Mar 12, 2024	2023 (Q4)	-0.18 / -0.15	-0.1	-50.00% (-0.05)	―
Nov 09, 2023	2023 (Q3)	-0.03 / -0.18	0.03	-700.00% (-0.21)	―
Aug 09, 2023	2023 (Q2)	-0.12 / -0.20	-0.11	-81.82% (-0.09)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

PRPL Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Jul 29, 2025	$0.85	$0.82	-3.53%
May 06, 2025	$0.74	$0.82	+10.81%
Mar 13, 2025	$0.66	$0.90	+36.36%
Nov 04, 2024	$0.94	$0.83	-11.70%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.