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Purple Innovation (PRPL)
NASDAQ:PRPL
US Market

Purple Innovation (PRPL) Ownership - Who Owns Purple Innovation?

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Purple Innovation (PRPL) Ownership Overview

47.59%8.20%2.30%41.91%
47.59% Insiders
2.30% ETFs
41.91% Public Companies and
Individual Investors
The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. , 47.59% is owned by Insiders, and 41.91% is owned by Public Companies and Individual Investors.
The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. Approximately 10.50% of the company’s stock is owned by Institutional Investors, 47.59% is owned by Insiders, and 41.91% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value

Recent Hedge Fund Trading Activity

Date
Firm
Activity
Value
Sep 30, 2025
xxxxxxxxxxxxx
$801155

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
46,855,291Insider43.29%37,437,378
5,068,889Institution4.68%4,050,042
3,233,959Insider2.99%2,583,933
2,210,496Institution2.04%1,766,186
2,210,496Institution2.04%1,766,186
879,514Insider0.81%702,732
857,768Institution0.79%685,357
511,314Institution0.47%408,540
503,938Institution0.47%402,646
284,300Institution0.26%227,156

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
5,068,889Institution4.68%4,050,042
2,210,496Institution2.04%1,766,186
511,314Institution0.47%408,540
503,938Institution0.47%402,646
195,254Institution0.18%156,008
131,971Institution0.12%105,445
85,840Institution0.08%68,586
75,000Institution0.07%59,925
44,393Institution0.04%35,470
28,009Institution0.03%22,379

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
1,610,685Institution1.49%1,273,569
599,811Institution0.55%474,271
284,360Institution0.26%215,232

FAQ

Who Owns Purple Innovation (PRPL)?
Currently, no data Available
What percentage of Purple Innovation (PRPL) stock is held by institutional investors?
Currently, no data Available
What percentage of Purple Innovation (PRPL) stock is held by retail investors?
According to the latest TipRanks data, approximately 41.91% of Purple Innovation (PRPL) stock is held by retail investors.
    Who owns the most shares of Purple Innovation (PRPL)?
    Coliseum Capital Management, Llc owns the most shares of Purple Innovation (PRPL).
      What is the significance of the ownership structure for a publicly traded company?
      The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.