The earnings call presented a mixed picture with strong demand for new products like Rejuvenate 2.0 and significant expansion efforts with partners such as Mattress Firm and Costco, indicating positive future growth. However, these were offset by a notable revenue decline and gross margin setbacks due to tariffs and ramp-up costs.

Company Guidance -

Q3 2025

During the second quarter earnings call for Purple Innovation, the company reported a revenue of $105 million, which marked a 12.6% decrease from the previous year but an improvement from the prior quarter. The decline was primarily attributed to challenges in e-commerce and the impact of last year's wholesale door exit, although demand for the Rejuvenate 2.0 product exceeded expectations. Despite a gross margin decrease to 36% due to tariffs and ramp-up costs for the Mattress Firm expansion, the company achieved a $1.8 million increase in adjusted EBITDA and a 120 basis point improvement versus last year. The company reaffirmed its full-year guidance, projecting revenues between $465 million and $485 million, and an adjusted EBITDA ranging from breakeven to $10 million. Purple Innovation anticipates accelerated growth in the second half, driven by the rollout of new retail distributions and the successful launch of Rejuvenate 2.0, expecting to exit 2025 with a gross margin rate above 40%.

Rejuvenate 2.0 Demand Surpasses Expectations

Demand for Rejuvenate 2.0 exceeded projections and outpaced supply, particularly in showrooms, selling over 1,300 units at an average price of $6,000.

Mattress Firm Expansion

Significant rollout of new retail distribution for Mattress Firm, expected to drive revenue growth in the second half of 2025.

Improved Profitability

Adjusted EBITDA increased by $1.8 million and 120 basis points year-over-year, with expectations of positive adjusted EBITDA in the back half of the year.

Strategic Partnerships with Costco and Walmart

Deepening partnership with Costco, preparing to launch in 450 clubs, and introduction of Grid Cloud Pillow in 1,200 Walmart stores.

Purple Innovation (PRPL) Earnings, Revenues Date & History

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PRPL Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 05, 2025	2025 (Q3)	-0.09 / -	-0.08	―	―	―
Jul 29, 2025	2025 (Q2)	-0.11 / -0.11	-0.13	15.38% (+0.02)	―
May 06, 2025	2025 (Q1)	-0.14 / -0.11	-0.19	42.11% (+0.08)	―
Mar 13, 2025	2024 (Q4)	-0.08 / -0.07	-0.15	53.33% (+0.08)	―
Nov 04, 2024	2024 (Q3)	-0.10 / -0.08	-0.18	55.56% (+0.10)	―
Aug 05, 2024	2024 (Q2)	-0.12 / -0.13	-0.2	35.00% (+0.07)	―
May 07, 2024	2024 (Q1)	-0.16 / -0.19	-0.12	-58.33% (-0.07)	―
Mar 12, 2024	2023 (Q4)	-0.18 / -0.15	-0.1	-50.00% (-0.05)	―
Nov 09, 2023	2023 (Q3)	-0.03 / -0.18	0.03	-700.00% (-0.21)	―
Aug 09, 2023	2023 (Q2)	-0.12 / -0.20	-0.11	-81.82% (-0.09)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

PRPL Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Jul 29, 2025	$0.85	$0.82	-3.53%
May 06, 2025	$0.74	$0.82	+10.81%
Mar 13, 2025	$0.66	$0.90	+36.36%
Nov 04, 2024	$0.94	$0.83	-11.70%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.