Primerica (PRI) AI Stock Analysis

• Market Cap: $8.11B
• Dividend Yield: 1.54%
• Average Volume (3M): 157.96K
• Price to Earnings (P/E): 11.5
• Beta (1Y): 0.82
• Revenue Growth: 5.63%
• EPS Growth: 67.39%
• Country: US
• Employees: 2,289
• Sector: Financial
• Sector Strength: 70
• Industry: Insurance - Life
• EPS (TTM): 6.33
• Shares Outstanding: 32,391,335
• 10 Day Avg. Volume: 193,132
• 30 Day Avg. Volume: 157,956
• PEG Ratio: -1.40
• Price to Book (P/B): 4.10
• Price to Sales (P/S): 2.94
• P/FCF Ratio: 11.13
• Enterprise Value/Market Cap: 1.34
• Enterprise Value/Revenue: 3.36
• Enterprise Value/Gross Profit: 5.62
• Enterprise Value/Ebitda: 8.18
• 1Y Price Target: $308.20
• Price Target Upside: 22.00% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 6
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 68 Neutral
• Price Target: $278.00 ▲(10.04% Upside)

Primerica's overall stock score is driven by strong financial performance and attractive valuation, offset by bearish technical indicators and challenges in life sales. The company's robust capital return strategy and growth in ISP and mortgage segments are positive, but economic pressures and declining life sales present risks.

Positive Factors

ISP Segment Growth

The significant growth in the Investment and Savings Products segment indicates strong demand and market position, contributing to long-term revenue stability.

Mortgage Business Expansion

The expansion in the mortgage business enhances Primerica's revenue diversification and positions it well in a growing market, supporting sustainable growth.

Strong Capital Return Strategy

Consistent capital return through buybacks and dividends reflects strong cash generation and management's commitment to shareholder value.

Negative Factors

Decline in Life Sales

The decline in life insurance sales could impact long-term revenue growth and market competitiveness in the core insurance segment.

Recruiting and Licensing Challenges

Decreased recruiting and licensing may hinder network expansion, affecting sales force growth and future revenue potential.

Challenging Economic Environment

Economic pressures affecting the middle market could continue to suppress demand for financial products, impacting revenue and growth.

Primerica Business Overview & Revenue Model

Company Description

Primerica, Inc., together with its subsidiaries, provides financial products to middle-income households in the United States and Canada. The company operates in four segments: Term Life Insurance; Investment and Savings Products; Senior Health; and Corporate and Other Distributed Products. The Term Life Insurance segment underwrites individual term life insurance products. The Investment and Savings Products segment provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, and fixed indexed annuities. The Senior Health segment offers segregated funds; and medicare advantage and supplement products. The Corporate and Other Distributed Products segment provides mortgage loans; prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters; ID theft defense services; auto and homeowners' insurance; home automation solutions; and insurance products, including supplemental health, accidental death, and disability for small businesses. It distributes and sells its products through a network of 129,515 licensed sales representatives. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.

How the Company Makes Money

Primerica generates revenue through multiple streams, primarily from the sale of financial products and services. The company's key revenue sources include life insurance premiums, investment product sales, and fees from financial planning services. Primerica earns commissions on the life insurance policies sold by its representatives, as well as on mutual funds and other investment products. Additionally, the company benefits from a robust multi-level marketing structure, where representatives earn commissions not only on their sales but also on the sales made by agents they recruit. This model incentivizes representatives to expand their networks, driving additional revenue. Strategic partnerships with financial institutions and investment firms also enhance Primerica's product offerings, further contributing to its earnings.

Primerica Financial Statement Overview

Summary

Primerica demonstrates strong profitability and operational efficiency, with solid margins and return on equity. However, the recent decline in revenue and free cash flow growth, coupled with a moderate debt level, suggests potential challenges ahead. The company should focus on reversing the revenue decline and improving cash flow to maintain its financial health.

Income Statement

Primerica's income statement shows a robust EBIT and EBITDA margin, indicating strong operational efficiency. However, the recent revenue decline in the TTM period is a concern, suggesting potential market challenges. Despite this, the company maintains a healthy net profit margin, reflecting effective cost management.

Balance Sheet

The balance sheet reveals a moderate debt-to-equity ratio, which is manageable but slightly elevated compared to previous years. The return on equity is strong, demonstrating effective use of shareholder funds. However, the equity ratio indicates a moderate reliance on debt financing, which could pose risks if market conditions worsen.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth, which could impact future investments and dividends. The operating cash flow to net income ratio is strong, indicating good cash generation relative to earnings. However, the recent negative free cash flow growth rate is a concern that needs monitoring.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.24B	3.15B	2.82B	2.72B	2.77B	2.28B
Gross Profit	1.94B	3.15B	2.48B	1.53B	2.77B	2.28B
EBITDA	1.33B	987.68M	2.60B	681.39M	703.98M	553.27M
Net Income	721.26M	470.52M	576.60M	472.07M	477.36M	386.16M
Balance Sheet
Total Assets	14.85B	14.58B	15.03B	15.35B	16.12B	14.91B
Cash, Cash Equivalents and Short-Term Investments	3.79B	1.68B	1.62B	3.05B	3.18B	3.01B
Total Debt	1.89B	1.95B	2.04B	2.08B	2.04B	1.77B
Total Liabilities	12.55B	12.32B	12.96B	13.63B	14.03B	13.07B
Stockholders Equity	2.30B	2.26B	2.07B	1.72B	2.08B	1.84B
Cash Flow
Free Cash Flow	830.99M	832.86M	658.62M	731.86M	632.27M	615.79M
Operating Cash Flow	833.57M	862.09M	692.52M	757.66M	656.96M	643.42M
Investing Cash Flow	-166.49M	-232.25M	-90.05M	-200.05M	-923.38M	-53.53M
Financing Cash Flow	-571.00M	-551.14M	-479.62M	-457.85M	107.97M	-301.79M

Primerica Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 252.63
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRI, the sentiment is Negative. The current price of 252.63 is below the 20-day moving average (MA) of 262.00, below the 50-day MA of 268.80, and below the 200-day MA of 269.65, indicating a bearish trend. The MACD of -4.14 indicates Positive momentum. The RSI at 34.82 is Neutral, neither overbought nor oversold. The STOCH value of 17.54 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRI.

Primerica Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FG	77 Outperform	$4.03B	12.22	10.12%	2.86%	-4.56%	―
UNM	71 Outperform	$12.85B	14.96	8.35%	2.25%	1.80%	-44.44%
GL	71 Outperform	$10.49B	9.55	22.28%	0.79%	3.73%	17.47%
PRI	68 Neutral	$8.11B	11.49	33.91%	1.54%	5.63%	67.39%
LNC	68 Neutral	$7.76B	3.67	21.66%	4.37%	35.76%	636.97%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
JXN	63 Neutral	$6.26B	12.74	5.50%	3.36%	24.94%	―

Primerica Corporate Events

Primerica Reports Strong Q3 2025 Financial Results

On November 5, 2025, Primerica, Inc. reported its financial results for the third quarter of 2025, highlighting record sales in investment and savings products and a significant increase in client asset values. The company saw an 8% rise in total revenues and a 6% increase in net income compared to the same period in 2024. Despite a decline in new life insurance policies issued, Primerica’s term life segment showed steady growth in premiums. The company also completed its annual actuarial assumption review, resulting in a net remeasurement gain. These results underscore the strength of Primerica’s business model and its commitment to supporting middle-income families.

The most recent analyst rating on (PRI) stock is a Buy with a $340.00 price target. To see the full list of analyst forecasts on Primerica stock, see the PRI Stock Forecast page.