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Perion Network Ltd (PERI)
NASDAQ:PERI
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Perion Network (PERI) AI Stock Analysis

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Perion Network

(NASDAQ:PERI)

Rating:65Neutral
Price Target:
$11.50
▲(2.68%Upside)
Perion Network's stock score is driven by promising growth prospects from strategic acquisitions and strong technical momentum. However, financial challenges such as declining web revenue, negative cash flow, and valuation concerns due to recent net losses weigh on the overall score. The company's robust balance sheet and increased guidance provide a buffer, but continuous monitoring of financial performance is crucial.
Positive Factors
Acquisition and Market Expansion
The acquisition of Greenbids substantially widens PERI's total addressable market.
Financial Guidance
PERI raised its guidance for Gross Revenue and Adjusted EBITDA for FY25.
Negative Factors
Earnings Miss
PERI missed estimates for 4Q24 with significant year-over-year declines in gross revenues, net revenues, and adjusted EBITDA.
Financial Performance
Gross Revenues were reported down 43% year-over-year.

Perion Network (PERI) vs. SPDR S&P 500 ETF (SPY)

Perion Network Business Overview & Revenue Model

Company DescriptionPerion Network Ltd. is a global technology company that delivers advertising solutions across various digital platforms. Operating in the digital advertising and media sectors, Perion provides a suite of software and services that enable brands and publishers to optimize their advertising strategies. The company's core products include intelligent advertising solutions designed to enhance engagement and drive revenue through data-driven insights and innovative ad formats.
How the Company Makes MoneyPerion Network generates revenue through a diversified model primarily centered around digital advertising. The company earns money by offering solutions for search advertising, social media, and display/video advertising. These solutions include both managed services and self-serve platforms that allow advertisers to effectively reach target audiences. Key revenue streams include partnerships with major search engines, social media platforms, and other digital properties, where Perion facilitates ad placements and receives a share of the advertising spend or performance-based fees. Additionally, the company leverages its proprietary technologies to enhance advertising effectiveness, thereby increasing its appeal to both advertisers and publishers. Strategic acquisitions and alliances also play a crucial role in expanding Perion's market reach and capabilities, contributing to its revenue growth.

Perion Network Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue across different business units, highlighting which segments drive growth and profitability, and where strategic focus might be needed.
Chart InsightsPerion Network's Display Advertising revenue shows a recovery trend after a dip in early 2024, while Search Advertising has seen a sharp decline since mid-2024. The earnings call highlights strategic moves, such as the acquisition of Greenbids, expected to expand market opportunities and enhance profitability. Despite a decline in web revenue, the company's increased guidance and strong growth in digital out-of-home and CTV channels indicate a positive outlook. Investors should note the balanced sentiment, with promising growth tempered by financial challenges like a GAAP net loss and negative cash flow.
Data provided by:Main Street Data

Perion Network Earnings Call Summary

Earnings Call Date:May 13, 2025
(Q1-2025)
|
% Change Since: 17.03%|
Next Earnings Date:Aug 11, 2025
Earnings Call Sentiment Neutral
Perion Network's earnings call highlighted strong growth in key segments like Digital Out-of-Home and CTV, alongside a strategic acquisition of Greenbids, leading to increased guidance. However, challenges include a decline in web revenue and a GAAP net loss. The sentiment is balanced with promising growth, yet notable financial challenges.
Q1-2025 Updates
Positive Updates
Strong Growth in Digital Out-of-Home and CTV
Digital out-of-home grew by 80% and CTV by 31% year-over-year, outperforming market growth. These channels now represent 31% of total revenue.
Acquisition of Greenbids
Perion announced the acquisition of Greenbids, a cutting-edge AI company that enhances their technology. This acquisition is expected to significantly increase the total addressable market and improve profitability.
Increased Full-Year Guidance
The company raised its full-year 2025 guidance, increasing revenue projection from a range of $400-$420 million to $430-$450 million, and adjusted EBITDA from $40-$42 million to $44-$46 million.
Strong Cash Position and Share Repurchase
Perion has a strong cash position with $358.5 million, and a share repurchase program expanded to $125 million, showing confidence in long-term value.
Negative Updates
Decline in Web Revenue
Web revenue declined by 28% year-over-year, now representing 46% of total revenue compared to 37% last year. This decline is expected to stabilize starting next quarter.
GAAP Net Loss
Perion reported a GAAP net loss of $8.3 million or $0.19 per diluted share, compared to net income of $11.8 million in the first quarter of 2024.
Negative Adjusted Free Cash Flow
Adjusted free cash flow was negative $7.4 million, impacted by $8 million of collections shifting from March to April.
Company Guidance
During the Perion Network Q1 2025 earnings call, the company provided updated guidance reflecting a positive outlook bolstered by strategic moves and strong performance. Revenue for the first quarter was reported at $89.3 million, exceeding initial expectations, with adjusted EBITDA at $1.8 million. Perion announced the acquisition of Greenbids, an AI-based company, which is expected to significantly enhance their technology and expand their total addressable market into lower funnel performance opportunities. This acquisition, along with organic growth, has led Perion to revise their full-year 2025 guidance upwards. The company now anticipates revenue to be in the range of $430 million to $450 million, up from the previous guidance of $400 million to $420 million, and adjusted EBITDA to be between $44 million and $46 million, representing a 10% increase at the midpoint. The call highlighted strong growth in digital out-of-home and CTV channels, which grew by 80% and 31% year-over-year respectively, contributing significantly to the company's revenue mix and future growth trajectory.

Perion Network Financial Statement Overview

Summary
Perion Network exhibits a mixed financial profile. While the balance sheet remains robust, recent income statement challenges and cash flow volatility highlight potential operational and market pressures. Continuous monitoring of profitability and cash generation is essential.
Income Statement
55
Neutral
Perion Network's income statement shows mixed performance. The TTM data reveals a decline in revenue compared to the previous year, leading to negative EBIT and net income margins. Despite past growth, recent profitability challenges indicate potential operational inefficiencies or industry headwinds.
Balance Sheet
70
Positive
The balance sheet remains strong, with a healthy equity ratio and low debt-to-equity ratio, indicating financial stability. However, the decline in stockholders' equity over time suggests some capital erosion, potentially due to recent losses.
Cash Flow
60
Neutral
Cash flow analysis shows volatility, with the TTM period reflecting negative free cash flow and operating cash flow. The ratio of free cash flow to net income has weakened, signaling cash generation challenges. Historical strong cash flow performance provides some buffer.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue498.29M743.15M640.26M478.50M328.06M
Gross Profit165.45M272.38M237.25M165.28M107.96M
EBITDA21.83M152.00M127.50M55.80M22.18M
Net Income12.61M117.41M99.22M38.71M10.22M
Balance Sheet
Total Assets916.45M1.08B870.22M713.23M358.68M
Cash, Cash Equivalents and Short-Term Investments373.33M472.68M429.63M321.65M60.36M
Total Debt22.30M7.65M11.48M13.39M30.55M
Total Liabilities196.69M359.12M287.08M246.27M174.56M
Stockholders Equity719.76M718.15M583.13M466.96M184.12M
Cash Flow
Free Cash Flow67.00K154.65M121.07M70.57M21.54M
Operating Cash Flow6.94M155.46M122.12M71.11M22.05M
Investing Cash Flow62.60M-133.35M-46.82M-243.47M-8.81M
Financing Cash Flow-100.91M-10.82M-3.26M229.05M-4.05M

Perion Network Technical Analysis

Technical Analysis Sentiment
Positive
Last Price11.20
Price Trends
50DMA
10.50
Positive
100DMA
9.48
Positive
200DMA
9.06
Positive
Market Momentum
MACD
0.27
Negative
RSI
63.22
Neutral
STOCH
66.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PERI, the sentiment is Positive. The current price of 11.2 is above the 20-day moving average (MA) of 10.78, above the 50-day MA of 10.50, and above the 200-day MA of 9.06, indicating a bullish trend. The MACD of 0.27 indicates Negative momentum. The RSI at 63.22 is Neutral, neither overbought nor oversold. The STOCH value of 66.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PERI.

Perion Network Risk Analysis

Perion Network disclosed 67 risk factors in its most recent earnings report. Perion Network reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Perion Network Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$1.14B92.131.35%16.62%
65
Neutral
$494.96M41.65-1.03%-43.13%-107.18%
62
Neutral
$41.89B-1.63-12.07%3.43%2.03%-69.89%
MAMAX
59
Neutral
$686.84M35.18-115.07%148.62%
ZHZH
58
Neutral
$430.07M-0.39%-19.68%99.02%
57
Neutral
$256.87M-11.66%0.77%87.59%
55
Neutral
$250.84M-14.61%4.15%-394.93%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PERI
Perion Network
11.20
2.38
26.98%
TRVG
trivago
3.75
1.65
78.57%
MAX
MediaAlpha
10.18
-4.65
-31.36%
TBLA
Taboola.com
3.51
0.10
2.93%
ZH
Zhihu
4.79
1.48
44.71%
TEAD
Teads Holding
2.88
-2.00
-40.98%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 02, 2025