Perion Network (PERI) AI Stock Analysis

• Market Cap: $365.87M
• Dividend Yield: N/A
• Average Volume (3M): 239.21K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.12
• Revenue Growth: -28.29%
• EPS Growth: -126.12%
• Country: US
• Employees: 528
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.28
• Shares Outstanding: 40,427,760
• 10 Day Avg. Volume: 232,282
• 30 Day Avg. Volume: 239,206
• PEG Ratio: -0.38
• Price to Book (P/B): 0.59
• Price to Sales (P/S): 0.86
• P/FCF Ratio: 6.38K
• Enterprise Value/Market Cap: 0.82
• Enterprise Value/Revenue: 0.70
• Enterprise Value/Gross Profit: 2.13
• Enterprise Value/Ebitda: 34.02
• 1Y Price Target: $14.75
• Price Target Upside: 65.17% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4
• EPS Forecast (FY): 1.23
• Revenue Forecast (FY): $476.64M

• Rating: 60 Neutral
• Price Target: $11.00 ▲(23.18% Upside)

Perion Network's overall stock score reflects a mixed financial performance with strong technical momentum and positive earnings call insights. The company's strategic growth in key segments and share repurchase program are significant positives, but valuation concerns and recent financial challenges weigh on the score.

Positive Factors

Strong Revenue Growth

The consistent revenue growth indicates effective market strategies and strong demand for Perion's digital advertising solutions, supporting long-term business expansion.

Expansion of Share Repurchase Program

The expanded share repurchase program reflects management's confidence in the company's long-term growth prospects and commitment to returning value to shareholders.

Launch of New Products

The introduction of new products like the DOOH Player strengthens Perion's technological capabilities, positioning it as a leader in high-growth media environments.

Negative Factors

Decline in Web Revenue

The decline in web revenue suggests challenges in maintaining advertiser interest in traditional formats, potentially impacting future revenue streams.

GAAP Net Loss

The reported GAAP net loss highlights ongoing profitability challenges, which may affect the company's ability to invest in growth and innovation.

Cash Flow Challenges

Declining free cash flow growth indicates potential liquidity issues, which could constrain Perion's operational flexibility and investment capacity.

Perion Network Business Overview & Revenue Model

Company Description

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; creative platform to create advertisements; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it provides an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company offers a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it provides Intelligent HUB (iHUB), a platform for pulling in signals across various advertising channels and optimizing traffic at scale, and yielding engagement metrics and KPIs; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.

How the Company Makes Money

Perion Network generates revenue primarily through its digital advertising services, which include performance-based advertising, programmatic advertising, and search monetization. The company's key revenue streams come from advertisers who pay for ad placements, performance-based campaigns, and data-driven insights that improve targeting and effectiveness. Additionally, Perion partners with various publishers and platforms to expand its reach and enhance its service offerings. Strategic collaborations with technology partners and integration of advanced analytics further contribute to optimizing ad spend, thus increasing earnings. The combination of these factors allows Perion to monetize its technology and expertise effectively.

Perion Network Financial Statement Overview

Summary

Perion Network's financial performance is mixed. The income statement shows declining revenue and profitability, with negative EBIT and net income margins. However, the balance sheet is strong with low leverage, and historical data indicates potential for recovery. Cash flow has declined recently, indicating operational challenges.

Income Statement

Perion Network's income statement shows a mixed performance. The TTM data reveals a decline in revenue and profitability, with negative EBIT and net income margins. However, historical data indicates periods of strong revenue growth and profitability, particularly in 2023. The recent downturn suggests challenges in maintaining revenue growth and profitability.

Balance Sheet

The balance sheet is strong with a low debt-to-equity ratio, indicating minimal leverage and financial stability. The equity ratio is healthy, and although the TTM return on equity is negative, historical data shows positive returns, suggesting the company has managed equity efficiently in the past.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth in the TTM period, reflecting operational challenges. However, the company has historically maintained a strong free cash flow to net income ratio, indicating efficient cash management. The recent negative growth trend is a concern.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	432.36M	498.29M	743.15M	640.26M	478.50M	328.06M
Gross Profit	141.47M	165.45M	272.36M	237.25M	165.28M	107.96M
EBITDA	8.86M	21.83M	149.33M	127.50M	55.33M	22.18M
Net Income	-10.96M	12.61M	114.96M	99.22M	38.71M	10.22M
Balance Sheet
Total Assets	915.55M	915.53M	1.08B	871.01M	713.23M	358.68M
Cash, Cash Equivalents and Short-Term Investments	315.63M	373.33M	472.68M	430.92M	321.65M	60.36M
Total Debt	22.32M	22.30M	7.65M	11.48M	13.39M	35.06M
Total Liabilities	229.23M	192.59M	359.12M	287.88M	246.27M	174.56M
Stockholders Equity	686.33M	722.94M	718.15M	583.13M	466.96M	184.12M
Cash Flow
Free Cash Flow	19.22M	67.00K	154.65M	121.06M	70.48M	21.70M
Operating Cash Flow	24.47M	6.94M	155.46M	122.12M	71.11M	22.16M
Investing Cash Flow	6.04M	62.60M	-133.35M	-46.82M	-243.47M	-8.92M
Financing Cash Flow	-60.97M	-100.91M	-10.82M	-3.26M	229.05M	-4.05M

Perion Network Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.93
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PERI, the sentiment is Negative. The current price of 8.93 is below the 20-day moving average (MA) of 9.37, below the 50-day MA of 9.70, and below the 200-day MA of 9.80, indicating a bearish trend. The MACD of -0.18 indicates Positive momentum. The RSI at 31.81 is Neutral, neither overbought nor oversold. The STOCH value of 10.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PERI.

Perion Network Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SSTK	76 Outperform	$710.05M	11.95	10.76%	7.14%	13.06%	66.19%
TBLA	72 Outperform	$1.19B	56.40	2.63%	―	10.96%	―
OPRA	67 Neutral	$1.24B	15.21	8.73%	5.47%	30.00%	-9.72%
FVRR	64 Neutral	$615.27M	28.98	6.18%	―	12.68%	133.00%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
PERI	60 Neutral	$365.87M	―	-1.56%	―	-28.29%	-126.12%
TTGT	57 Neutral	$387.49M	―	―	―	―	―

Perion Network Corporate Events

Perion Network Shareholders Back Board Proposals at December 18 Annual Meeting

On December 18, 2025, Perion Network Ltd. reported the results of its annual general meeting of shareholders held earlier that day, where approximately 64% of the company’s issued and outstanding ordinary shares were present or represented by proxy. Shareholders approved five board-backed proposals (numbered 1 to 5) and rejected proposal 6, which the board had recommended voting against, thereby aligning the meeting’s outcomes with the board’s guidance and reinforcing the company’s existing governance and strategic direction; the resolutions are also incorporated by reference into several of Perion’s effective Form S-8 registration statements in the United States.

The most recent analyst rating on (PERI) stock is a Buy with a $15.00 price target. To see the full list of analyst forecasts on Perion Network stock, see the PERI Stock Forecast page.

Perion Network Enhances Advertising Reach with Amazon DSP Integration

On December 8, 2025, Perion Network Ltd. announced the integration of its Perion One Platform with Amazon DSP, enhancing its advertising capabilities. This collaboration allows advertisers to leverage Amazon’s first-party insights with Perion’s AI-powered creative solutions, improving performance metrics like attention and conversions. This strategic move strengthens Perion’s market position by expanding its reach in commerce-centric and retail brand categories, aligning with its long-term growth strategy.

The most recent analyst rating on (PERI) stock is a Buy with a $15.00 price target. To see the full list of analyst forecasts on Perion Network stock, see the PERI Stock Forecast page.

Perion Network Schedules Annual Meeting to Discuss Key Governance Proposals

Perion Network Ltd. announced its upcoming Annual General Meeting of Shareholders scheduled for December 18, 2025. The meeting will address several key proposals, including the re-election of directors, renewal of compensation policies, insurance arrangements for office holders, and a grant of Restricted Share Units to the CEO. Additionally, shareholders will vote on the reappointment of auditors and an amendment to the company’s articles of association. These decisions are crucial for the company’s governance and operational strategies, impacting its future direction and stakeholder interests.

The most recent analyst rating on (PERI) stock is a Buy with a $14.50 price target. To see the full list of analyst forecasts on Perion Network stock, see the PERI Stock Forecast page.

Perion Network Reports Strong Q3 2025 Results with Significant CTV Growth

On November 12, 2025, Perion Network Ltd. announced its financial results for the third quarter ending September 30, 2025, reporting a total revenue of $110.5 million, an 8% year-over-year increase. The company highlighted strong performance in its growth engines, particularly in CTV, which saw a 75% year-over-year increase in revenue. Despite a GAAP net loss of $4.1 million, Perion’s adjusted EBITDA rose by 63% year-over-year, reflecting confidence in its long-term growth and cash generation strategy, as evidenced by the expansion of its share repurchase program to $200 million.

The most recent analyst rating on (PERI) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Perion Network stock, see the PERI Stock Forecast page.

Perion Network Unveils DOOH Player to Enhance Advertising Solutions

On November 4, 2025, Perion Network Ltd. announced the launch of the Perion DOOH Player, a next-generation solution completing its full-stack technology for Digital-Out-of-Home (DOOH) and Retail Media. This launch is a significant milestone in Perion’s strategy to unify ad delivery, optimization, and monetization across multiple channels, enhancing its presence in high-growth media environments. The DOOH Player integrates with Perion’s existing systems, allowing media owners to manage ad campaigns efficiently and maximize revenue. This development strengthens Perion’s position as a technology leader, offering scalable solutions that drive measurable efficiency and revenue gains for publishers while expanding its footprint in the digital signage ecosystem.

The most recent analyst rating on (PERI) stock is a Hold with a $10.00 price target. To see the full list of analyst forecasts on Perion Network stock, see the PERI Stock Forecast page.