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Perion Network Ltd (PERI)
NASDAQ:PERI
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Perion Network (PERI) AI Stock Analysis

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PERI

Perion Network

(NASDAQ:PERI)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
$11.00
▲(10.66% Upside)
Perion Network's overall stock score reflects a mixed financial performance with strong technical momentum and positive earnings call insights. The company's strategic growth in key segments and share repurchase program are significant positives, but valuation concerns and recent financial challenges weigh on the score.
Positive Factors
Strong Revenue Growth
The consistent revenue growth indicates effective market strategies and strong demand for Perion's digital advertising solutions, supporting long-term business expansion.
Expansion of Share Repurchase Program
The expanded share repurchase program reflects management's confidence in the company's long-term growth prospects and commitment to returning value to shareholders.
Launch of New Products
The introduction of new products like the DOOH Player strengthens Perion's technological capabilities, positioning it as a leader in high-growth media environments.
Negative Factors
Decline in Web Revenue
The decline in web revenue suggests challenges in maintaining advertiser interest in traditional formats, potentially impacting future revenue streams.
GAAP Net Loss
The reported GAAP net loss highlights ongoing profitability challenges, which may affect the company's ability to invest in growth and innovation.
Cash Flow Challenges
Declining free cash flow growth indicates potential liquidity issues, which could constrain Perion's operational flexibility and investment capacity.

Perion Network (PERI) vs. SPDR S&P 500 ETF (SPY)

Perion Network Business Overview & Revenue Model

Company DescriptionPerion Network Ltd. is a digital media and technology company that specializes in advertising solutions and search monetization. Operating primarily in the online advertising sector, Perion focuses on delivering innovative marketing solutions through its proprietary platforms and technologies. The company offers a range of services, including display advertising, video advertising, and mobile advertising, alongside its search monetization solutions that enhance the search experience for users and maximize revenue for its partners.
How the Company Makes MoneyPerion Network generates revenue primarily through its digital advertising services, which include performance-based advertising, programmatic advertising, and search monetization. The company's key revenue streams come from advertisers who pay for ad placements, performance-based campaigns, and data-driven insights that improve targeting and effectiveness. Additionally, Perion partners with various publishers and platforms to expand its reach and enhance its service offerings. Strategic collaborations with technology partners and integration of advanced analytics further contribute to optimizing ad spend, thus increasing earnings. The combination of these factors allows Perion to monetize its technology and expertise effectively.

Perion Network Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue across different business units, highlighting which segments drive growth and profitability, and where strategic focus might be needed.
Chart InsightsPerion Network's Display Advertising revenue shows a recovery trend after a dip in early 2024, while Search Advertising has seen a sharp decline since mid-2024. The earnings call highlights strategic moves, such as the acquisition of Greenbids, expected to expand market opportunities and enhance profitability. Despite a decline in web revenue, the company's increased guidance and strong growth in digital out-of-home and CTV channels indicate a positive outlook. Investors should note the balanced sentiment, with promising growth tempered by financial challenges like a GAAP net loss and negative cash flow.
Data provided by:The Fly

Perion Network Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Positive
The earnings call presented a strong overall performance with notable revenue growth, increased EBITDA, and strategic advancements in products and partnerships. However, challenges persist in the web revenue segment and a GAAP net loss was reported. Despite these challenges, the expansion of the share repurchase program and strong growth in key segments like CTV and digital out of home suggest a positive outlook.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth and Contribution
Revenue accounted for $110.5 million representing an 8% year-over-year growth. Contribution ex TAC was $51 million, up 7% year over year, with a healthy 46% margin.
Adjusted EBITDA Increase
Adjusted EBITDA increased 63% year over year to $12.1 million, reflecting the early results of efficiency initiatives.
Robust Growth in Key Segments
Core growth engines such as CTV, retail media, and digital out of home grew by 75%, 40%, and 26% respectively, outpacing overall market growth.
Expansion of Share Repurchase Program
The share repurchase program was expanded by an additional $75 million, bringing the total program to $200 million, reflecting confidence in long-term growth.
Launch of New Products and Strategic Partnerships
Introduction of strategic products like Outmax, Soda, and the Digital Out of Home Player, along with partnerships like Albertsons Media Collective, expanding market presence.
Negative Updates
Decline in Web Revenue
Web revenue declined by 11% year over year, attributed to a continued trend of lower advertiser appetite for standard display and video formats, and the discontinuation of lower-margin activities.
GAAP Net Loss
On a GAAP basis, the third-quarter net loss was $4.1 million or $0.10 per diluted share.
Company Guidance
During the Perion Network Ltd. Q3 2025 earnings call, the company provided robust guidance, highlighting significant growth across various metrics. Revenue saw an increase of 8% year-over-year, totaling $110.5 million, while contribution excluding traffic acquisition costs (ex TAC) rose by 7% to $51 million, maintaining a healthy margin of 46%. Adjusted EBITDA witnessed a 63% year-over-year growth, reaching $12.1 million. The company's core growth engines—Connected TV (CTV), retail media, and digital out of home—continued to perform strongly, with growth rates of 75%, 40%, and 26% respectively. Perion also expanded its share repurchase program by $75 million, bringing the total to $200 million, reflecting confidence in its long-term value proposition. The company reiterated its full-year 2025 guidance, projecting revenues between $430 million and $450 million and adjusted EBITDA between $44 million and $46 million. These achievements underscore Perion's strategic transformation and focus on sustainable growth, innovation, and operational efficiency.

Perion Network Financial Statement Overview

Summary
Perion Network's financial performance is mixed. The income statement shows declining revenue and profitability, with negative EBIT and net income margins. However, the balance sheet is strong with low leverage, and historical data indicates potential for recovery. Cash flow has declined recently, indicating operational challenges.
Income Statement
45
Neutral
Perion Network's income statement shows a mixed performance. The TTM data reveals a decline in revenue and profitability, with negative EBIT and net income margins. However, historical data indicates periods of strong revenue growth and profitability, particularly in 2023. The recent downturn suggests challenges in maintaining revenue growth and profitability.
Balance Sheet
75
Positive
The balance sheet is strong with a low debt-to-equity ratio, indicating minimal leverage and financial stability. The equity ratio is healthy, and although the TTM return on equity is negative, historical data shows positive returns, suggesting the company has managed equity efficiently in the past.
Cash Flow
50
Neutral
Cash flow analysis shows a decline in free cash flow growth in the TTM period, reflecting operational challenges. However, the company has historically maintained a strong free cash flow to net income ratio, indicating efficient cash management. The recent negative growth trend is a concern.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue432.36M498.29M743.15M640.26M478.50M328.06M
Gross Profit141.47M165.45M272.36M237.25M165.28M107.96M
EBITDA8.86M21.83M149.33M127.50M55.33M22.18M
Net Income-10.96M12.61M114.96M99.22M38.71M10.22M
Balance Sheet
Total Assets915.55M915.53M1.08B871.01M713.23M358.68M
Cash, Cash Equivalents and Short-Term Investments315.63M373.33M472.68M430.92M321.65M60.36M
Total Debt22.32M22.30M7.65M11.48M13.39M35.06M
Total Liabilities229.23M192.59M359.12M287.88M246.27M174.56M
Stockholders Equity686.33M722.94M718.15M583.13M466.96M184.12M
Cash Flow
Free Cash Flow19.22M67.00K154.65M121.06M70.48M21.70M
Operating Cash Flow24.47M6.94M155.46M122.12M71.11M22.16M
Investing Cash Flow6.04M62.60M-133.35M-46.82M-243.47M-8.92M
Financing Cash Flow-60.97M-100.91M-10.82M-3.26M229.05M-4.05M

Perion Network Technical Analysis

Technical Analysis Sentiment
Positive
Last Price9.94
Price Trends
50DMA
9.59
Positive
100DMA
9.79
Positive
200DMA
9.53
Positive
Market Momentum
MACD
0.08
Negative
RSI
55.96
Neutral
STOCH
44.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PERI, the sentiment is Positive. The current price of 9.94 is above the 20-day moving average (MA) of 9.57, above the 50-day MA of 9.59, and above the 200-day MA of 9.53, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 55.96 is Neutral, neither overbought nor oversold. The STOCH value of 44.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PERI.

Perion Network Risk Analysis

Perion Network disclosed 67 risk factors in its most recent earnings report. Perion Network reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Perion Network Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$1.20B14.698.73%5.83%30.00%-9.72%
67
Neutral
$1.18B56.402.63%10.96%
64
Neutral
$737.05M12.4110.76%6.02%13.06%66.19%
63
Neutral
$756.46M35.016.18%12.68%133.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
$447.67M-1.56%-28.29%-126.12%
57
Neutral
$370.17M
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PERI
Perion Network
10.22
1.13
12.43%
SSTK
Shutterstock
20.75
-10.69
-34.00%
OPRA
Opera
13.37
-6.05
-31.15%
FVRR
Fiverr International
20.52
-12.26
-37.40%
TBLA
Taboola.com
4.10
0.35
9.33%
TTGT
TechTarget, Inc.
5.13
-19.34
-79.04%

Perion Network Corporate Events

Perion Network Schedules Annual Meeting to Discuss Key Governance Proposals
Nov 13, 2025

Perion Network Ltd. announced its upcoming Annual General Meeting of Shareholders scheduled for December 18, 2025. The meeting will address several key proposals, including the re-election of directors, renewal of compensation policies, insurance arrangements for office holders, and a grant of Restricted Share Units to the CEO. Additionally, shareholders will vote on the reappointment of auditors and an amendment to the company’s articles of association. These decisions are crucial for the company’s governance and operational strategies, impacting its future direction and stakeholder interests.

Perion Network Reports Strong Q3 2025 Results with Significant CTV Growth
Nov 12, 2025

On November 12, 2025, Perion Network Ltd. announced its financial results for the third quarter ending September 30, 2025, reporting a total revenue of $110.5 million, an 8% year-over-year increase. The company highlighted strong performance in its growth engines, particularly in CTV, which saw a 75% year-over-year increase in revenue. Despite a GAAP net loss of $4.1 million, Perion’s adjusted EBITDA rose by 63% year-over-year, reflecting confidence in its long-term growth and cash generation strategy, as evidenced by the expansion of its share repurchase program to $200 million.

Perion Network Unveils DOOH Player to Enhance Advertising Solutions
Nov 4, 2025

On November 4, 2025, Perion Network Ltd. announced the launch of the Perion DOOH Player, a next-generation solution completing its full-stack technology for Digital-Out-of-Home (DOOH) and Retail Media. This launch is a significant milestone in Perion’s strategy to unify ad delivery, optimization, and monetization across multiple channels, enhancing its presence in high-growth media environments. The DOOH Player integrates with Perion’s existing systems, allowing media owners to manage ad campaigns efficiently and maximize revenue. This development strengthens Perion’s position as a technology leader, offering scalable solutions that drive measurable efficiency and revenue gains for publishers while expanding its footprint in the digital signage ecosystem.

Perion Partners with Albertsons to Enhance Retail Media Campaigns
Sep 25, 2025

On September 25, 2025, Perion Network Ltd. announced a strategic partnership with Albertsons Media Collective to leverage Albertsons’ first-party retail audiences through high-impact display and Digital Out-Of-Home (DOOH) campaigns. This collaboration allows advertisers to engage over 100 million shoppers across more than 2,200 stores, enhancing Perion’s retail media capabilities and offering a scalable alternative to traditional advertising models. The partnership aims to improve the shopper experience with personalized content and real-time offers, strengthening Perion’s position in the retail media landscape.

Perion Network Unveils AI-Powered SODA to Boost Publisher Revenue
Sep 11, 2025

On September 11, 2025, Perion Network Ltd. announced the launch of SODA, an AI-powered suite designed to enhance revenue for publishers and reduce waste for advertisers. This new technology, already adopted by Mediatransports, aims to redefine supply and demand interactions in digital advertising, offering improved efficiency and monetization opportunities for publishers.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 13, 2025