Taboola.com (TBLA) AI Stock Analysis

• Market Cap: $988.07M
• Dividend Yield: N/A
• Average Volume (3M): 1.20M
• Price to Earnings (P/E): 90.7
• Beta (1Y): 1.08
• Revenue Growth: 12.01%
• EPS Growth: N/A
• Country: US
• Employees: 2,000
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.02
• Shares Outstanding: 264,705,100
• 10 Day Avg. Volume: 1,612,958
• 30 Day Avg. Volume: 1,200,998
• PEG Ratio: 3.49
• Price to Book (P/B): 1.19
• Price to Sales (P/S): 1.89
• P/FCF Ratio: 8.40
• Enterprise Value/Market Cap: 1.22
• Enterprise Value/Revenue: 0.66
• Enterprise Value/Gross Profit: 2.14
• Enterprise Value/Ebitda: 10.62
• 1Y Price Target: $4.17
• Price Target Upside: 25.23% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 67 Neutral
• Price Target: $3.50 ▲(5.11% Upside)

Taboola's overall stock score is driven primarily by its strong earnings call performance and stable financial position. The company's robust cash flow and low leverage are positive factors, while high valuation metrics and neutral technical indicators present some risks. The positive outlook from the earnings call, including exceeding guidance and growth in advertisers, significantly boosts the score.

Positive Factors

Revenue Growth

Exceeding revenue guidance indicates strong demand for Taboola's services, suggesting robust market position and growth potential.

Cash Flow Generation

Strong cash flow generation enhances financial flexibility, enabling strategic investments and shareholder returns.

Platform Adoption

Increased adoption of the Realize platform suggests competitive advantage and potential for sustained revenue growth.

Negative Factors

Profitability Margins

Low profitability margins highlight challenges in cost management, potentially impacting long-term financial health.

Foreign Exchange Impact

Foreign exchange impacts can create earnings volatility, complicating financial planning and performance consistency.

Challenges with Chinese Advertisers

Reduced demand from Chinese advertisers could limit growth in a key market, affecting revenue diversification.

Taboola.com Business Overview & Revenue Model

Company Description

Taboola.com (TBLA) is a technology company specializing in content discovery and native advertising solutions. It operates primarily in the digital advertising sector, connecting publishers, advertisers, and users through its platform that recommends personalized content based on user interests. Taboola's core services include content recommendations on publisher websites, video advertising, and engagement tools that enhance user experience while maximizing revenue opportunities for publishers.

How the Company Makes Money

Taboola generates revenue primarily through a performance-based advertising model. The company earns money by charging advertisers for clicks or impressions on their promoted content displayed on partner publisher sites. Key revenue streams include cost-per-click (CPC) and cost-per-impression (CPM) advertising, where advertisers pay for user interactions with their ads. Additionally, Taboola benefits from partnerships with various media companies and publishers that integrate its recommendation engine into their content platforms, enhancing their monetization strategies. The company's ability to leverage data analytics to optimize ad placements and improve user engagement further contributes to its earnings.

Taboola.com Financial Statement Overview

Summary

Taboola.com demonstrates a stable financial position with moderate growth prospects. The company maintains a healthy balance sheet with low leverage, and its cash flow generation is robust. However, profitability margins are relatively low, indicating potential areas for improvement in operational efficiency and cost management.

Income Statement

Taboola.com shows a moderate income statement performance. The TTM (Trailing-Twelve-Months) gross profit margin is 31.1%, indicating a reasonable ability to convert revenue into gross profit. The net profit margin is low at 1.8%, reflecting limited profitability. Revenue growth is positive at 2.1% TTM, suggesting some growth momentum. However, EBIT and EBITDA margins are modest at 2.4% and 6.3% respectively, indicating room for operational efficiency improvements.

Balance Sheet

The balance sheet is relatively stable with a debt-to-equity ratio of 0.19 TTM, showing conservative leverage. Return on equity is low at 3.3% TTM, suggesting limited returns on shareholder investments. The equity ratio is not explicitly provided, but the company's equity position appears solid given the low leverage.

Cash Flow

Cash flow performance is strong with a free cash flow growth rate of 4.7% TTM, indicating healthy cash generation. The operating cash flow to net income ratio is 0.47, showing a good conversion of earnings into cash. The free cash flow to net income ratio is high at 79.6%, reflecting efficient cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.82B	664.66M	1.44B	1.40B	1.38B	1.19B
Gross Profit	565.32M	534.22M	425.56M	464.25M	441.07M	319.50M
EBITDA	113.73M	126.84M	32.77M	77.56M	39.85M	60.15M
Net Income	33.41M	-3.76M	-82.04M	-11.97M	-24.95M	8.49M
Balance Sheet
Total Assets	1.53B	1.72B	1.71B	1.53B	1.60B	580.17M
Cash, Cash Equivalents and Short-Term Investments	115.44M	230.36M	181.83M	262.81M	319.32M	242.81M
Total Debt	175.45M	180.89M	214.88M	298.73M	362.89M	78.79M
Total Liabilities	603.55M	666.75M	650.74M	695.09M	830.28M	533.53M
Stockholders Equity	925.03M	1.05B	1.06B	834.53M	767.57M	46.64M
Cash Flow
Free Cash Flow	165.34M	149.18M	52.24M	18.57M	24.45M	121.31M
Operating Cash Flow	207.68M	184.33M	84.37M	53.48M	63.52M	139.09M
Investing Cash Flow	-38.64M	-30.11M	59.64M	-139.56M	-620.46M	10.88M
Financing Cash Flow	-238.35M	-99.98M	-134.61M	-62.87M	631.13M	2.60M

Taboola.com Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 3.33
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TBLA, the sentiment is Positive. The current price of 3.33 is above the 20-day moving average (MA) of 3.32, below the 50-day MA of 3.37, and below the 200-day MA of 3.34, indicating a bullish trend. The MACD of 0.07 indicates Negative momentum. The RSI at 63.51 is Neutral, neither overbought nor oversold. The STOCH value of 53.34 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TBLA.

Taboola.com Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
YELP	76 Outperform	$1.98B	14.20	20.13%	―	5.37%	13.08%
SSTK	73 Outperform	$769.79M	12.03	11.62%	5.94%	14.20%	38.92%
TBLA	67 Neutral	$988.07M	90.74	1.40%	―	12.01%	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
MAX	59 Neutral	$870.04M	―	―	―	64.86%	-112.92%
PERI	56 Neutral	$413.89M	―	-0.67%	―	-38.18%	-107.00%
SMWB	49 Neutral	$687.48M	―	-123.81%	―	16.06%	-134.90%

Taboola.com Corporate Events

Taboola Reports Strong Q3 2025 Financial Results

On November 5, 2025, Taboola reported strong financial results for the third quarter of 2025, surpassing the high-end of its guidance across all metrics. The company experienced a 14.7% increase in revenues, driven by growth in Scaled Advertisers and an increase in Average Revenue per Scaled Advertiser. The results reflect the momentum of Taboola’s performance platform, Realize, and contributions from Taboola News and Bidded Supply. The company also improved its net income from a loss in the previous year and raised its full-year outlook, indicating a positive impact on its operations and industry positioning.

The most recent analyst rating on (TBLA) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Taboola.com stock, see the TBLA Stock Forecast page.

Taboola Surpasses Guidance with Strong Q2 2025 Results

Taboola.Com Ltd. is a global leader in performance advertising technology, offering solutions that go beyond search and social media to deliver measurable outcomes for businesses at scale. The company collaborates with numerous advertisers through its Realize platform, reaching millions of users daily across top publishers worldwide.

Taboola’s Earnings Call: Strong Growth Amid Challenges

Taboola.Com Ltd.’s recent earnings call painted a picture of robust financial health, underscored by impressive revenue and profitability growth. The positive sentiment was further buoyed by a successful share buyback program and the promising early results of the Realize platform. Despite these achievements, the company acknowledged challenges in expanding existing advertiser budgets and navigating the China market. Overall, the upbeat outcomes overshadowed these concerns, leaving a positive impression on investors.

Taboola Reports Strong Q2 2025 Financial Results

On August 6, 2025, Taboola announced its strong financial results for the second quarter of 2025, surpassing the high-end of its guidance. The company reported an 8.7% increase in revenues and an 18.2% rise in gross profit compared to the same quarter in 2024. Additionally, Taboola raised its full-year guidance and expanded its share repurchase program by $200 million, reflecting confidence in its business and long-term vision. The company also highlighted the early success of its new performance advertising platform, Realize.

The most recent analyst rating on (TBLA) stock is a Buy with a $4.00 price target. To see the full list of analyst forecasts on Taboola.com stock, see the TBLA Stock Forecast page.