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Taboola.com (TBLA)
NASDAQ:TBLA
US Market

Taboola.com (TBLA) AI Stock Analysis

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TBLA

Taboola.com

(NASDAQ:TBLA)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
$3.50
▲(4.48% Upside)
Action:ReiteratedDate:02/25/26
The score is driven primarily by improving fundamentals—strong free cash flow, low leverage, and a return to profitability—reinforced by constructive FY2026 guidance and continued buybacks. These positives are tempered by weak technicals (downtrend and negative momentum) and a relatively expensive valuation (high P/E with no dividend support).
Positive Factors
Free cash flow generation
Consistent, high free cash flow and strong conversion from adjusted EBITDA provide durable financial flexibility. This supports continued R&D and AI investment, share repurchases, and debt servicing without needing external funding, improving resilience across advertising cycles.
Negative Factors
Revenue volatility / inconsistent top-line
Marked inconsistencies in reported top-line trends reduce visibility into core demand and complicate forecasting. Persistent volatility can signal dependence on lumpy deals or one-off items, undermining the predictability needed to justify sustained operating investments.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow generation
Consistent, high free cash flow and strong conversion from adjusted EBITDA provide durable financial flexibility. This supports continued R&D and AI investment, share repurchases, and debt servicing without needing external funding, improving resilience across advertising cycles.
Read all positive factors

Taboola.com (TBLA) vs. SPDR S&P 500 ETF (SPY)

Taboola.com Business Overview & Revenue Model

Company Description
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France, and internationally. It offers Taboola, a platform that part...
How the Company Makes Money
Taboola primarily makes money by selling performance-oriented native advertising and recommendation placements across its network of publisher partners and other digital properties. Advertisers and marketers pay Taboola to distribute sponsored con...

Taboola.com Earnings Call Summary

Earnings Call Date:Feb 25, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Positive
The call conveyed clear operational progress: revenue and ex-TAC profit growth, meaningful free cash flow generation, significant share repurchases, and early but tangible traction for the Realize platform (scaled advertisers +6%, ARPU improvements). However, management reiterated that long-term double-digit growth has not yet been achieved, guidance is conservative, FX and quarter-to-quarter metric volatility present near-term headwinds, and some reporting inconsistency around adjusted EBITDA adds modeling uncertainty. On balance the positives—cash generation, buybacks, Realize momentum, and margin targets—outweigh the negatives, though investors should monitor FX impacts, sequential volatility in advertiser metrics, and execution on scaling Realize further.
Positive Updates
Revenue Growth
Q4 2025 revenue grew 6% year-over-year to $522.3M; full-year 2025 revenue increased 8% year-over-year to $1,910.0M.
Negative Updates
Growth Not Yet Double-Digit
Management reiterated belief that long-term target is double-digit growth but acknowledged 2025 ex-TAC gross profit growth was 7% and they are 'not there yet,' with 2026 guide midpoint also implying ~7% ex-TAC growth.
Read all updates
Q4-2025 Updates
Negative
Revenue Growth
Q4 2025 revenue grew 6% year-over-year to $522.3M; full-year 2025 revenue increased 8% year-over-year to $1,910.0M.
Read all positive updates
Company Guidance
The company guided Q1 2026 revenues of $444M–$462M, gross profit of $119M–$125M, ex‑TAC gross profit of $158M–$164M, adjusted EBITDA of $20M–$26M and non‑GAAP net income of –$1M to $7M; for full‑year 2026 it guided revenues of $1.99B–$2.05B, gross profit of $601M–$621M, ex‑TAC gross profit of $753M–$774M, adjusted EBITDA of $222M–$236M and non‑GAAP net income of $165M–$191M. Management reiterated an expectation of ~7% ex‑TAC gross profit growth and ~30% adjusted EBITDA margin while noting a forecasted $11M FX headwind to operating expenses (without which FY adjusted EBITDA would have been ~$226.3M and margins north of ~31%).

Taboola.com Financial Statement Overview

Summary
Strong and consistent cash generation (2025 FCF ~$163M) and a conservatively levered balance sheet support financial flexibility, while profitability returned in 2025. The key offset is uncertainty around revenue stability given the noted volatility in reported top-line trends.
Income Statement
54
Neutral
Balance Sheet
72
Positive
Cash Flow
78
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.91B664.66M1.44B1.40B1.38B
Gross Profit569.51M534.22M425.56M464.25M441.07M
EBITDA137.31M126.84M32.77M77.56M39.85M
Net Income42.28M-3.76M-82.04M-11.97M-24.95M
Balance Sheet
Total Assets1.61B1.72B1.71B1.53B1.60B
Cash, Cash Equivalents and Short-Term Investments120.86M230.36M181.83M262.81M319.32M
Total Debt194.09M180.89M214.88M298.73M362.89M
Total Liabilities702.64M666.75M650.74M695.09M829.74M
Stockholders Equity907.20M1.05B1.06B834.53M767.57M
Cash Flow
Free Cash Flow163.45M149.18M52.24M18.57M24.45M
Operating Cash Flow208.36M184.33M84.37M53.48M63.52M
Investing Cash Flow-40.94M-30.11M59.64M-139.56M-620.46M
Financing Cash Flow-277.31M-99.98M-134.61M-62.87M631.13M

Taboola.com Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3.35
Price Trends
50DMA
3.30
Positive
100DMA
3.72
Negative
200DMA
3.58
Negative
Market Momentum
MACD
<0.01
Negative
RSI
58.12
Neutral
STOCH
85.65
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TBLA, the sentiment is Neutral. The current price of 3.35 is above the 20-day moving average (MA) of 3.16, above the 50-day MA of 3.30, and below the 200-day MA of 3.58, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 58.12 is Neutral, neither overbought nor oversold. The STOCH value of 85.65 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TBLA.

Taboola.com Risk Analysis

Taboola.com disclosed 81 risk factors in its most recent earnings report. Taboola.com reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Taboola.com Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$1.52B13.2219.96%5.35%33.74%
65
Neutral
$592.56M14.827.88%7.14%13.06%66.19%
61
Neutral
$929.95M33.984.51%10.96%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
$574.29M28.43-477.82%64.86%-112.92%
55
Neutral
$386.49M-50.84-1.15%-28.29%-126.12%
50
Neutral
$202.62M-19.21-137.41%14.25%-211.21%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TBLA
Taboola.com
3.35
0.60
21.82%
PERI
Perion Network
9.56
1.52
18.91%
YELP
Yelp
25.46
-8.38
-24.76%
SSTK
Shutterstock
16.67
2.55
18.07%
MAX
MediaAlpha
9.05
1.55
20.67%
SMWB
Similarweb
2.33
-4.55
-66.13%

Taboola.com Corporate Events

Business Operations and StrategyFinancial Disclosures
Taboola Posts Strong Q4 2025 Results, Raises 2026 Outlook
Positive
Feb 25, 2026
On February 25, 2026, Taboola reported strong financial results for the fourth quarter and full year 2025, with quarterly revenue rising 6.4% to $522.3 million and full-year revenue up 8.3% to $1.9 billion versus 2024. The company highlighted mode...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026