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Taboola.Com Ltd. (TBLA)
NASDAQ:TBLA
US Market
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Taboola.com (TBLA) AI Stock Analysis

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TBLA

Taboola.com

(NASDAQ:TBLA)

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Outperform 79 (OpenAI - 5.2)
Rating:79Outperform
Price Target:
$6.00
▲(60.00% Upside)
Action:Reiterated
Date:05/09/26
TBLA scores well primarily on improving financial performance (notably strong free cash flow and modest leverage) and very attractive P/E valuation. The latest earnings call supports the outlook with raised guidance and continued buybacks, while the main near-term risk comes from extremely overbought technicals and some non-recurring/FX-related impacts on profitability metrics.
Positive Factors
Strong cash generation
Taboola’s cash generation is a durable strength: high TTM operating cash flow and FCF provide internal funding for buybacks, R&D and working-cap needs. Sustained FCF reduces refinancing risk and enables capital allocation optionality, even if some quarters vary with working-cap movements.
Negative Factors
Modest and uneven revenue growth
Taboola’s top-line expansion remains modest and historically volatile. Without sustained double-digit growth, operating leverage and long-term margin expansion are limited; this constrains compounding free cash flow and makes profitability dependent on efficiency gains rather than strong secular demand acceleration.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Taboola’s cash generation is a durable strength: high TTM operating cash flow and FCF provide internal funding for buybacks, R&D and working-cap needs. Sustained FCF reduces refinancing risk and enables capital allocation optionality, even if some quarters vary with working-cap movements.
Read all positive factors

Taboola.com (TBLA) vs. SPDR S&P 500 ETF (SPY)

Taboola.com Business Overview & Revenue Model

Company Description
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France, and internationally. It offers Taboola, a platform that part...
How the Company Makes Money
Taboola primarily makes money by selling performance-oriented native advertising and recommendation placements across its network of publisher partners and other digital properties. Advertisers and marketers pay Taboola to distribute sponsored con...

Taboola.com Earnings Call Summary

Earnings Call Date:May 06, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Aug 12, 2026
Earnings Call Sentiment Positive
The call was broadly positive: the company beat Q1 guidance across metrics, showed clear product momentum (Realize, Realize+, DeeperDive), grew scaled advertisers and ARPU, generated strong cash flow, and raised full-year guidance. Key negatives were FX headwinds, a one-time legal settlement that boosted reported income and FCF, and higher infrastructure/OpEx that limited immediate margin expansion. Management reiterated a path toward consistent double-digit growth but has not achieved it yet.
Positive Updates
Revenue Growth
Q1 revenues increased 9% year-over-year to $466.4 million, beating the high end of guidance and prompting an upward revision to full-year revenue guidance of $2.00B–$2.06B.
Negative Updates
Foreign Exchange Headwinds
FX, primarily strength in the Israeli shekel, created a ~ $4.7 million headwind to Q1 adjusted EBITDA (ex-TAC CC tailwind ~$3.6M vs. OpEx headwind ~$8.2M). Management expects FX to remain a ~$13 million operating expense headwind in 2026, reducing flow-through and margins.
Read all updates
Q1-2026 Updates
Negative
Revenue Growth
Q1 revenues increased 9% year-over-year to $466.4 million, beating the high end of guidance and prompting an upward revision to full-year revenue guidance of $2.00B–$2.06B.
Read all positive updates
Company Guidance
Management raised guidance and gave Q2 targets of revenue $492–505M, gross profit $147–152M, ex‑TAC gross profit $189–194M, adjusted EBITDA $49–55M and non‑GAAP net income $36–43M. For the full year they now expect revenue $2.00–2.06B, gross profit $610–630M, ex‑TAC gross profit $760–781M, adjusted EBITDA $222–240M and non‑GAAP net income $167–191M, guiding to roughly 8% ex‑TAC gross profit growth and a ~30% adjusted‑EBITDA margin (the guidance assumes about a $13M FX OpEx headwind; without FX margins would be ~34%). Q1 outperformed with revenue $466.4M (+9% y/y), ex‑TAC gross profit $168.1M (+11% y/y), gross profit $129.6M, adjusted EBITDA $26.7M (16% margin; would have been $31.4M or 19.1% excl. FX), non‑GAAP net income $17.2M, operating cash flow $108.7M and free cash flow $90.3M (FCF conversion target 60–70% of adjusted EBITDA over a typical 4‑quarter period). The company finished Q1 with net cash $83.9M, cash $150.3M vs. long‑term debt $66.4M, ~$203.6M available on a $270M revolver, repurchased ~7M shares for $23.5M (shares outstanding ~273M) and has ~ $160M remaining on its buyback authorization.

Taboola.com Financial Statement Overview

Summary
Financials are improving with a return to profitability and strong cash generation. Balance sheet leverage is modest (low debt-to-equity), and free cash flow is a standout, though operating margins remain thin and the company’s history of earnings/revenue volatility and some working-capital sensitivity temper the score.
Income Statement
72
Positive
Balance Sheet
78
Positive
Cash Flow
84
Very Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.95B1.91B664.66M1.44B1.40B1.38B
Gross Profit571.44M569.51M534.22M425.56M464.25M441.07M
EBITDA150.00M137.31M126.84M32.77M77.56M39.85M
Net Income110.10M42.28M-3.76M-82.04M-11.97M-24.95M
Balance Sheet
Total Assets1.56B1.61B1.72B1.71B1.53B1.60B
Cash, Cash Equivalents and Short-Term Investments150.28M120.86M230.36M181.83M262.81M319.32M
Total Debt151.58M194.09M180.89M214.88M298.73M362.89M
Total Liabilities599.79M702.64M666.75M650.74M695.09M829.74M
Stockholders Equity955.33M907.20M1.05B1.06B834.53M767.57M
Cash Flow
Free Cash Flow217.66M163.45M149.18M52.24M18.57M24.45M
Operating Cash Flow268.91M208.36M184.33M84.37M53.48M63.52M
Investing Cash Flow-51.05M-40.94M-30.11M59.64M-139.56M-620.46M
Financing Cash Flow-286.73M-277.31M-99.98M-134.61M-62.87M631.13M

Taboola.com Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.75
Price Trends
50DMA
3.98
Positive
100DMA
3.80
Positive
200DMA
3.73
Positive
Market Momentum
MACD
0.27
Positive
RSI
61.97
Neutral
STOCH
38.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TBLA, the sentiment is Positive. The current price of 3.75 is below the 20-day moving average (MA) of 4.82, below the 50-day MA of 3.98, and above the 200-day MA of 3.73, indicating a bullish trend. The MACD of 0.27 indicates Positive momentum. The RSI at 61.97 is Neutral, neither overbought nor oversold. The STOCH value of 38.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TBLA.

Taboola.com Risk Analysis

Taboola.com disclosed 81 risk factors in its most recent earnings report. Taboola.com reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Taboola.com Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$1.37B12.5111.91%9.62%880.15%
74
Outperform
$1.28B9.6519.70%2.09%4.03%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
58
Neutral
$367.05M-12.06-129.57%12.16%-60.98%
57
Neutral
$333.13M-34.62-1.42%2.59%-49.59%
55
Neutral
$554.30M12.73-568.82%15.66%138.39%
53
Neutral
$570.91M-25.49-3.62%7.14%-1.77%-152.61%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TBLA
Taboola.com
4.88
1.18
31.89%
PERI
Perion Network
8.49
-2.12
-19.98%
YELP
Yelp
22.80
-15.37
-40.27%
SSTK
Shutterstock
14.89
-2.28
-13.29%
MAX
MediaAlpha
8.90
-1.30
-12.75%
SMWB
Similarweb
4.15
-3.27
-44.07%

Taboola.com Corporate Events

Business Operations and StrategyStock BuybackFinancial Disclosures
Taboola Lifts 2026 Outlook After Strong First Quarter
Positive
May 6, 2026
On May 6, 2026, Taboola reported first-quarter 2026 results for the period ended March 31, 2026, posting revenues of $466.4 million, up 9.1% year-on-year, and gross profit of $129.6 million, up 8.6%, with ex-TAC gross profit rising 10.8% to $168.1...
Business Operations and StrategyFinancial Disclosures
Taboola Posts Strong Q4 2025 Results, Raises 2026 Outlook
Positive
Feb 25, 2026
On February 25, 2026, Taboola reported strong financial results for the fourth quarter and full year 2025, with quarterly revenue rising 6.4% to $522.3 million and full-year revenue up 8.3% to $1.9 billion versus 2024. The company highlighted mode...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 09, 2026