Acquisition ImpactThe acquisition of Greenbids is expected to accelerate revenue growth potential due to its robust AI algorithm capability.
Platform DevelopmentPERI has launched the 'Valiant One' platform, which targets CMOs with a full-stack ad platform that unifies campaign planning, execution, and reporting across all media channels.
Strategic InitiativesPERI is shifting towards advertising with performance-based outcomes, focusing on actual purchases and in-store traffic.