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On Holding Ag Class A (ONON)
NYSE:ONON
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On Holding AG (ONON) AI Stock Analysis

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ONON

On Holding AG

(NYSE:ONON)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
$39.00
▲(5.55% Upside)
Action:Upgraded
Date:05/14/26
Overall score reflects strong fundamentals and a very constructive earnings call with reiterated high-growth and margin guidance, partially offset by weak technical trend (below key moving averages with negative MACD) and some financial quality watch-outs (recent margin softness, rising leverage trend, and cash-flow volatility). Valuation appears moderate based on the provided P/E.
Positive Factors
Multi-year revenue growth and geographic expansion
Sustained high-single- to double-digit revenue growth and rapid APAC expansion reflect durable demand and scalable global distribution. Broad-based growth across D2C and wholesale reduces single-market concentration risk and supports multi-year top-line visibility as On scales infrastructure and retail.
Negative Factors
Rising leverage and historical cash-flow volatility
Higher leverage and episodic cash-flow swings reduce financial flexibility and increase sensitivity to demand or margin shocks. If growth or margins soften, elevated debt levels could force tighter investment or higher financing costs, making long-term execution riskier despite current cash balances.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year revenue growth and geographic expansion
Sustained high-single- to double-digit revenue growth and rapid APAC expansion reflect durable demand and scalable global distribution. Broad-based growth across D2C and wholesale reduces single-market concentration risk and supports multi-year top-line visibility as On scales infrastructure and retail.
Read all positive factors

On Holding AG Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where On Holding AG is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsOn’s growth is shifting from a single Americas engine to a multi‑regional expansion: Americas remains the largest contributor but flattened across 2025, while APAC delivered breakout, hyper‑growth (now a >CHF1bn annual market) and EMEA accelerated strongly—driven by D2C, retail expansion and big apparel/accessories gains. Management’s 2026 guidance (≥23% CC) flags slower headline growth and tariff/FX risk, so future upside depends on sustaining full‑price sell‑through and converting APAC/EMEA momentum into repeat, higher‑margin sales rather than one‑time market share bursts.
Data provided by:The Fly

On Holding AG (ONON) vs. SPDR S&P 500 ETF (SPY)

On Holding AG Business Overview & Revenue Model

Company Description
On Holding AG develops and distributes sports products worldwide. It offers athletic footwear, apparel, and accessories. The company offers its products through independent retailers and distributors, online, and stores. On Holding AG was founded ...
How the Company Makes Money
On Holding makes money primarily by selling branded products—especially athletic footwear—along with apparel and accessories. Revenue is generated through two main go-to-market channels: (1) direct-to-consumer (DTC), where the company sells throug...

On Holding AG Earnings Call Summary

Earnings Call Date:May 12, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Aug 18, 2026
Earnings Call Sentiment Positive
The call conveyed robust, broad‑based growth and record profitability driven by product innovation, strong D2C and wholesale execution, and exceptional APAC expansion. The company reiterated high gross margin and adjusted EBITDA targets, highlighted numerous product and retail milestones (LightSpray, SuperFoam, Cloud franchises, apparel traction) and maintained a disciplined premium, full‑price strategy. Headwinds cited were manageable (FX, tariffs, inventory cadence, elevated marketing and a leadership transition) and were framed as known or being actively managed. Overall positives (strong top‑line, margin expansion, regional and category outperformance, and a >CHF1B cash position) materially outweigh the lowlights.
Positive Updates
Record Quarterly Net Sales
Net sales reached a record CHF 831.9 million (first quarter above CHF 800M), up 26.4% year‑on‑year at constant currency and 14.5% on a reported basis.
Negative Updates
Foreign Exchange Headwinds
Reported growth was materially lower than constant currency growth in several areas due to FX — e.g., Americas reported +3.1% vs +17.1% cc; overall reported net sales growth (14.5%) lagged constant currency (26.4%). Company cited FX as both a headwind and one‑time tailwind effects on margin.
Read all updates
Q1-2026 Updates
Negative
Record Quarterly Net Sales
Net sales reached a record CHF 831.9 million (first quarter above CHF 800M), up 26.4% year‑on‑year at constant currency and 14.5% on a reported basis.
Read all positive updates
Company Guidance
On reiterated full‑year guidance of at least 23% constant‑currency net‑sales growth (equivalent to roughly CHF 3.5 billion on current spot rates), with a full‑year gross profit margin of at least 64.5% and an adjusted EBITDA margin of 19.5%–20%; the outlook assumes 20% incremental Vietnam tariffs (excludes potential refunds) and embeds continued strong D2C momentum with D2C, APAC and apparel expected to outperform, marketing spend of about 13.0%–13.5% of sales, and supportive wholesale order books (R‑specialty orders +25% y/y) underpinning the cadence.

On Holding AG Financial Statement Overview

Summary
Strong multi-year revenue growth and a clear shift from losses to solid profitability with high gross margins and improved ROE. Offsetting factors include recent margin softness versus 2024–2025, rising leverage trend, and historically volatile cash-flow conversion despite positive TTM FCF.
Income Statement
78
Positive
Balance Sheet
74
Positive
Cash Flow
71
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.13B2.88B2.32B1.79B1.22B724.60M
Gross Profit2.00B1.81B1.41B1.07B684.90M430.30M
EBITDA422.52M481.82M400.00M206.30M128.60M-125.80M
Net Income252.18M194.54M242.30M79.60M57.70M-170.20M
Balance Sheet
Total Assets2.95B2.84B2.38B1.59B1.38B1.24B
Cash, Cash Equivalents and Short-Term Investments1.02B1.02B968.00M512.40M397.30M676.80M
Total Debt598.11M581.66M347.60M229.00M160.40M180.80M
Total Liabilities1.19B1.20B984.90M518.50M412.90M388.10M
Stockholders Equity1.77B1.63B1.39B1.07B969.50M848.40M
Cash Flow
Free Cash Flow307.26M253.18M445.60M184.90M-310.00M-19.30M
Operating Cash Flow388.79M322.80M510.60M232.10M-227.00M16.90M
Investing Cash Flow-85.46M-75.07M-64.90M-47.10M-82.90M-36.40M
Financing Cash Flow-75.78M-54.44M-55.40M-21.80M6.30M595.90M

On Holding AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price36.95
Price Trends
50DMA
35.97
Positive
100DMA
40.61
Negative
200DMA
42.17
Negative
Market Momentum
MACD
0.96
Negative
RSI
62.95
Neutral
STOCH
88.73
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ONON, the sentiment is Positive. The current price of 36.95 is above the 20-day moving average (MA) of 36.55, above the 50-day MA of 35.97, and below the 200-day MA of 42.17, indicating a neutral trend. The MACD of 0.96 indicates Negative momentum. The RSI at 62.95 is Neutral, neither overbought nor oversold. The STOCH value of 88.73 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ONON.

On Holding AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$13.18B21.3415.91%36.00%32.77%
66
Neutral
$15.20B13.4934.82%4.86%-8.97%
65
Neutral
$4.98B20.1518.15%17.93%24.95%
63
Neutral
$8.55B15.2622.98%2.45%1.86%-2.54%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
$2.77B11.2212.12%2.09%3.16%-32.51%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ONON
On Holding AG
39.62
-20.16
-33.72%
AEO
American Eagle
17.56
6.82
63.50%
FL
Foot Locker
GAP
Gap Inc
24.05
-3.40
-12.38%
BOOT
Boot Barn
165.35
3.43
2.12%
LULU
Lululemon Athletica
131.04
-184.70
-58.50%

On Holding AG Corporate Events

On Holding Posts Record Q1 2026 Results and Raises Profit Outlook
May 12, 2026
On Holding AG reported record results for the quarter ended March 31, 2026, with net sales rising 14.5% year-on-year (26.4% in constant currency) to CHF 831.9 million, its first quarter above CHF 800 million. Growth was broad-based across direct-t...
On Holding AG Sets May 28 Virtual AGM as Founders Take Helm for Next Growth Phase
Apr 17, 2026
On Holding AG has called its 2026 annual general shareholders’ meeting for May 28, 2026, to be held virtually, with prior registration required and the option for shareholders to vote via an independent proxy. The AGM agenda includes approva...
On Holding Reshapes Leadership as Co-Founders Take Co-CEO Roles and Exiting CEO Converts Super-Voting Stake
Mar 25, 2026
On Holding AG announced on March 25, 2026 that it will overhaul its leadership structure as it enters a new growth phase following a record 2025 in which annual net sales topped CHF 3 billion and gross margins hit new highs. Effective May 1, 2026,...
On Holding Tops CHF 3 Billion in 2025 Sales as Margins Hit Record Highs
Mar 3, 2026
On Holding AG reported on March 3, 2026 that it surpassed CHF 3.0 billion in net sales in 2025, a 30% year-on-year increase, with constant-currency growth of 35.6% and cash topping CHF 1.0 billion. The company expanded its gross margin to 62.8% an...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 14, 2026