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On Holding AG (ONON)
NYSE:ONON

On Holding AG (ONON) AI Stock Analysis

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ONON

On Holding AG

(NYSE:ONON)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
$34.00
▼(-4.44% Downside)
Action:ReiteratedDate:03/27/26
The score is driven by solid underlying financial performance and a strong, margin-supportive 2026 outlook from the latest earnings call, but it is held back by very weak technicals (deep downtrend) and a demanding valuation (high P/E with no dividend support).
Positive Factors
High & Sustained Gross Margins
On's industry-leading gross margins (~63%) reflect durable pricing power from premium product positioning and scalable production. Sustained high gross margins provide structural cushion for reinvestment, support EBITDA expansion and protect profitability through product mix shifts.
Negative Factors
Guidance Implies Meaningful Growth Deceleration
Guiding to materially lower organic growth (~23% vs ~36%) signals a slower top‑line trajectory as the company scales. This deceleration can extend the timeline to realize scale economics and raises execution risk as investments must be balanced with slower revenue expansion.
Read all positive and negative factors
Positive Factors
Negative Factors
High & Sustained Gross Margins
On's industry-leading gross margins (~63%) reflect durable pricing power from premium product positioning and scalable production. Sustained high gross margins provide structural cushion for reinvestment, support EBITDA expansion and protect profitability through product mix shifts.
Read all positive factors

On Holding AG (ONON) vs. SPDR S&P 500 ETF (SPY)

On Holding AG Business Overview & Revenue Model

Company Description
On Holding AG develops and distributes sports products worldwide. It offers athletic footwear, apparel, and accessories. The company offers its products through independent retailers and distributors, online, and stores. On Holding AG was founded ...
How the Company Makes Money
On Holding makes money primarily by selling branded products—especially athletic footwear—along with apparel and accessories. Revenue is generated through two main go-to-market channels: (1) direct-to-consumer (DTC), where the company sells throug...

On Holding AG Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where On Holding AG is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsOn Holding AG's revenue growth is robust across all regions, with Asia Pacific emerging as a key growth engine, reflecting a 94.2% year-over-year increase. The company's premium strategy and direct-to-consumer focus are driving strong profitability, as highlighted by a 65.7% gross profit margin. However, challenges such as U.S. tariffs and currency exchange headwinds could impact future profitability. Despite these risks, the company raised its 2025 guidance, projecting a 34% growth in constant currency net sales, indicating confidence in sustaining momentum.
Data provided by:The Fly

On Holding AG Earnings Call Summary

Earnings Call Date:Mar 03, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 19, 2026
Earnings Call Sentiment Positive
The call presents a strongly positive operational and financial trajectory—record revenues (>CHF 3.0bn), industry‑leading gross margins (62.8% FY; 63.9% Q4), robust cash generation (>CHF 1.0bn), rapid multi‑category expansion (apparel +~75% CC) and breakthrough manufacturing/product innovations (LightSpray, new foam). Management acknowledged measured near‑term headwinds (tariff/FX uncertainty, higher SG&A share) and an intentional slowdown in reported growth cadence for 2026 as they scale prudently from an elevated base. On balance, the highlights—particularly margin expansion, cash strength, scalable innovation, and broad regional momentum—outweigh the lowlights.
Positive Updates
Record Annual Revenue and Strong Growth
On crossed CHF 3.0 billion in net sales for FY2025 (first time >CHF 3.0bn). Full-year growth was ~30% reported and ~35.6% at constant currency (management referenced ~36% CC), with a raised 3-year constant-currency CAGR (2023–2026) implied at least 30.5%.
Negative Updates
Guidance Implies Meaningful Deceleration vs 2025
Management expects ~23% CC growth in 2026 versus ~35.6% CC in 2025, implying a slowdown of roughly 12–13 percentage points in organic growth, which management framed as prudent given a higher base and focus on premium execution.
Read all updates
Q4-2025 Updates
Negative
Record Annual Revenue and Strong Growth
On crossed CHF 3.0 billion in net sales for FY2025 (first time >CHF 3.0bn). Full-year growth was ~30% reported and ~35.6% at constant currency (management referenced ~36% CC), with a raised 3-year constant-currency CAGR (2023–2026) implied at least 30.5%.
Read all positive updates
Company Guidance
On guided 2026 net sales to grow at least 23% at constant currency (implying a reported target of at least CHF 3.44 billion at current spot rates), which lifts the 2023–2026 constant‑currency CAGR to at least 30.5%; they expect a full‑year gross margin of at least 63% (above 2025’s 62.8%) and an adjusted EBITDA margin of 18.5–19% (versus the 18% Investor Day target). Management said D2C should outperform wholesale (D2C was 41.8% in 2025), apparel should meaningfully outpace overall growth, they expect somewhat stronger growth in H1 with cushioning in H2, and the guidance is framed against the current tariff/FX environment (guidance modeled on the prior ~20% tariff assumption).

On Holding AG Financial Statement Overview

Summary
Good overall financial quality with strong multi-year revenue growth and high gross margin (~63%), but 2025 showed a clear slowdown in growth (~6%), net margin compression (~6.8% vs ~10.5%), rising leverage (debt-to-equity ~0.36), and weaker free cash flow versus 2024 (down ~27%), which temper the score.
Income Statement
78
Positive
Balance Sheet
73
Positive
Cash Flow
64
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.88B2.32B1.79B1.22B724.60M
Gross Profit1.81B1.41B1.07B684.90M430.30M
EBITDA481.82M400.00M206.30M128.60M-125.80M
Net Income194.54M242.30M79.60M57.70M-170.20M
Balance Sheet
Total Assets2.84B2.38B1.59B1.38B1.24B
Cash, Cash Equivalents and Short-Term Investments1.02B968.00M512.40M397.30M676.80M
Total Debt581.66M347.60M229.00M160.40M180.80M
Total Liabilities1.20B984.90M518.50M412.90M388.10M
Stockholders Equity1.63B1.39B1.07B969.50M848.40M
Cash Flow
Free Cash Flow253.18M445.60M184.90M-310.00M-19.30M
Operating Cash Flow322.80M510.60M232.10M-227.00M16.90M
Investing Cash Flow-75.07M-64.90M-47.10M-82.90M-36.40M
Financing Cash Flow-54.44M-55.40M-21.80M6.30M595.90M

On Holding AG Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price35.58
Price Trends
50DMA
40.65
Negative
100DMA
43.51
Negative
200DMA
44.38
Negative
Market Momentum
MACD
-1.93
Negative
RSI
46.57
Neutral
STOCH
67.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ONON, the sentiment is Neutral. The current price of 35.58 is above the 20-day moving average (MA) of 35.28, below the 50-day MA of 40.65, and below the 200-day MA of 44.38, indicating a neutral trend. The MACD of -1.93 indicates Negative momentum. The RSI at 46.57 is Neutral, neither overbought nor oversold. The STOCH value of 67.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for ONON.

On Holding AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
$4.76B16.5118.28%17.82%34.88%
64
Neutral
$11.32B62.4413.48%38.94%81.82%
64
Neutral
$9.42B12.7922.98%2.45%0.29%3.65%
63
Neutral
$19.62B13.4934.82%8.76%3.41%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
$3.01B20.9012.12%2.09%-1.15%-0.98%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ONON
On Holding AG
35.58
-6.17
-14.78%
AEO
American Eagle
17.77
7.81
78.49%
FL
Foot Locker
GAP
Gap Inc
24.91
7.19
40.58%
BOOT
Boot Barn
159.19
69.46
77.41%
LULU
Lululemon Athletica
160.60
-88.77
-35.60%

On Holding AG Corporate Events

On Holding Reshapes Leadership as Co-Founders Take Co-CEO Roles and Exiting CEO Converts Super-Voting Stake
Mar 25, 2026
On Holding AG announced on March 25, 2026 that it will overhaul its leadership structure as it enters a new growth phase following a record 2025 in which annual net sales topped CHF 3 billion and gross margins hit new highs. Effective May 1, 2026,...
On Holding Tops CHF 3 Billion in 2025 Sales as Margins Hit Record Highs
Mar 3, 2026
On Holding AG reported on March 3, 2026 that it surpassed CHF 3.0 billion in net sales in 2025, a 30% year-on-year increase, with constant-currency growth of 35.6% and cash topping CHF 1.0 billion. The company expanded its gross margin to 62.8% an...
On Holding Names Veteran Consumer Executive Frank Sluis as New CFO
Jan 28, 2026
On Holding AG announced on January 28, 2026, that it has appointed Frank Sluis as its new Chief Financial Officer, effective May 1, 2026, marking a significant change in its senior leadership team. Sluis, who previously served as CFO for Europe I...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 27, 2026