Management AppointmentAppointment of a seasoned CFO with extensive global consumer experience strengthens financial leadership and allows the CEO to concentrate on strategic growth and international expansion, supporting operational execution.
Pricing Power And Margin TailwindsPremium brand positioning with limited discounting, favorable channel mix and operational efficiencies support potential gross margin expansion and resilience to cost pressures.
Product Innovation And Category DiversificationUpcoming product and technology rollouts, including LightSpray, combined with expansion into lifestyle and apparel, broaden the revenue mix beyond running and can unlock new customer segments.