Record-Breaking Net Sales
Net sales exceeded CHF725 million, reflecting a year-over-year growth of 40% on a constant currency basis.
Increased Gross Profit Margin
Gross profit margin increased to 59.9%, up from 59.7% in Q1 2024, driven by the strength of the direct-to-consumer business.
Strong Performance in Asia Pacific
Net sales in Asia Pacific grew by 130.1% on a reported basis to CHF120.6 million, with China achieving the strongest growth across the region.
Apparel Net Sales Surge
Apparel net sales reached CHF38.1 million, the highest quarterly net sales in history, increasing by 93.1% year-over-year.
Successful Product Launches
Cloudsurfer 2 and Cloud 6 launches were highly successful, with Cloud 6 setting a record as the largest product launch ever.
D2C Channel Growth
The direct-to-consumer channel grew by 45.3% year-over-year on a reported basis, reaching CHF276.9 million.
Strong Cash Position
Cash position was CHF871.8 million at the end of Q1, maintaining a robust financial standing.