Record Quarterly Net Sales
Net sales reached a record CHF 831.9 million (first quarter above CHF 800M), up 26.4% year‑on‑year at constant currency and 14.5% on a reported basis.
Strong Direct-to-Consumer Growth
D2C net sales were CHF 322.3 million, growing 28.7% year‑on‑year at constant currency (16.4% reported). Company noted sustained D2C momentum and a multi-year plan to increase D2C share.
Wholesale Milestone
Wholesale quarterly net sales exceeded CHF 0.5 billion for the first time at CHF 509.6 million, up 25.1% at constant currency (13.3% reported).
Outstanding Regional Performance — APAC & Americas
Asia Pacific net sales CHF 174.0M, up 61.4% cc (44.4% reported) and now >20% of overall business; Greater China above regional average and South Korea more than tripled year‑over‑year. Americas set a record at CHF 450.7M, up 17.1% cc (3.1% reported) with overall awareness crossing 30%.
Category Acceleration — Apparel and Footwear
Shoes net sales CHF 763.7M, up 24% cc (12.2% reported). Apparel net sales CHF 55.3M, accelerating 57.5% cc (45.1% reported) and contributed >10% of D2C sales for the first time, indicating strong cross‑category acquisition.
Record Profitability Metrics
Q1 gross profit margin reached 64.2% (up from 59.9% prior year, +4+ percentage points) and adjusted EBITDA margin was 21.0% (+450 basis points year‑on‑year). Company now targets full‑year gross margin of at least 64.5% and adjusted EBITDA margin of 19.5%–20%.
Innovation and Product Momentum
Significant commercial traction for LightSpray (Busan factory expanded ~30x capacity); LightSpray Cloudmonster Hyper sold out across many channels and represented close to 20% of footwear net sales in the Boston store opening week. Cloudmonster 3 outpaced its predecessor; SuperFoam (lighter, 60–70% more energy return vs. EVA) and Cloudtilt momentum noted.
Strong Balance Sheet and Operational Efficiency
Cash position remained above CHF 1 billion; capex CHF 23.6M (2.8% of net sales). Distribution expense declined 1 percentage point to 10% of net sales and G&A was 16% of net sales (lowest in two years), reflecting scale gains and warehouse automation benefits.