Record Annual Revenue and Strong Growth
On crossed CHF 3.0 billion in net sales for FY2025 (first time >CHF 3.0bn). Full-year growth was ~30% reported and ~35.6% at constant currency (management referenced ~36% CC), with a raised 3-year constant-currency CAGR (2023–2026) implied at least 30.5%.
Outstanding Q4 Performance
Q4 net sales of CHF 743.8 million, +22.6% year‑on‑year reported and +30.6% at constant currency. Q4 D2C net sales were CHF 360.6 million, +21.7% reported and +30% at constant currency.
Record Gross Margin and Strong Profitability
Full‑year gross profit margin reached a record 62.8%; Q4 gross margin hit 63.9% (up 180 basis points YoY). FY adjusted EBITDA margin was 18.8%, and 2026 guidance targets 18.5%–19%.
Exceptional Cash Generation and Strong Balance Sheet
Operating cash flow for 2025 was CHF 359.5 million and year‑end cash exceeded CHF 1.0 billion—the strongest cash position in company history.
Breakthrough Product & Manufacturing Innovation (LightSpray & Foam)
R&D scaled to >400 experts; Cloudsurfer 3 projected at 15% lighter, 20% softer, and 15% more energy in push-offs. LightSpray reduces 200 assembly steps to one, cuts CO2 by ~75%, yields a 170g elite shoe, and Busan facility increased LightSpray capacity ~30x vs 2025; elite LightSpray product won major races (e.g., Hellen Obiri at NYC Marathon).
Multi‑Category Expansion — Apparel & Accessories Acceleration
Apparel grew ~75.5% constant currency for the year (management also cited a 76% figure), accessories +135.1% CC. Apparel and accessories now ~7% of total net sales (up ~190 basis points year over year) and represent 15% of retail net sales.
Direct‑to‑Consumer Strength & Retail Expansion
Global D2C share increased to 41.8% (+110 basis points). Company opened 18 net new retail stores (ending with 67 global stores), retail productivity rose ~20%, and store formats averaged ~40% larger than prior estate.
Outperformance in Asia Pacific
APAC Q4 net sales CHF 126.5 million, +70.8% reported and +85.1% CC. APAC surpassed CHF 1.0 billion for full-year 2025; strong China results (top-five on Tmall for footwear >$140 during Double 11; Chinese New Year in-store traffic >2x baseline).
Healthy Unit Economics and Inventory Positioning
Year‑end inventory CHF 419.8 million with net working capital improved to 18.9% of net sales. Capex in Q4 was CHF 28.6 million (3.8% of net sales) reflecting targeted investments in retail, innovation and supply chain.
Upgraded 2026 Targets
Management expects at least 23% constant-currency net sales growth for 2026 (reported target at current spots: ≥CHF 3.44 billion) and full-year gross margin of at least 63%, signaling confidence in sustaining premium, full‑price execution.