Loyalty And MarketingExpansion of the loyalty program, a planned new loyalty tier, and modest increases in marketing could deepen repeat visits and boost catering and digital sales channels that are not fully reflected in estimates.
Menu InnovationA tested salmon menu addition that increased customer visits and average spending could drive meaningful same-store sales upside as the offering expands across the menu.
Operational ExecutionHiring an experienced chief operating officer and investing in kitchen technology and operator development should improve service speed and consistency, supporting stronger throughput and new-store productivity.