Loyalty Program And MarketingAnalyst notes momentum in the loyalty program, a planned next loyalty tier, and modestly increased marketing investment as catalysts to drive repeat visits and raise average spending per customer.
New-store PerformanceAnalyst highlights record-average sales from recent restaurant openings and improving second-year store performance, indicating unit economics that could support a meaningful expansion of the restaurant base.
Operational Improvements And LeadershipAnalyst points to investments in people and technology, hiring an experienced chief operating officer, and the rollout of Project Soul as initiatives expected to improve kitchen throughput, service speed, and operational consistency.