Guidance And GrowthManagement attributes the narrowed 2024 same-store sales guidance to a weak industry backdrop, soft weekday brunch segment, and intensifying third-party delivery headwinds.
Industry ChallengesDemand impacted by a soft July, the late quarter hurricane, and the increasing level of value offers in the industry, which FWRG has not participated in and is unlikely to do so.
Sales PerformanceSales softness is attributed to the breakfast category's discretionary nature and weaker third-party delivery sales.