Affluent Customer BaseManagement highlighted First Watch's higher exposure to more affluent customers, reducing vulnerability to traffic pressures affecting low-income groups.
Marketing EffortsEnhanced marketing efforts rolled out across roughly 30% of the store base have been encouraging, with future opportunities for expansion.
Sales GrowthFirst Watch posted strong same restaurant sales growth, as well as same restaurant traffic growth of 2.6% reflecting positive traffic trends both in-restaurant as well as through 3PD channels.