Market PositioningFWRG continues to extend its lead in the daytime dining space with 10%+ unit growth, while key competitors are largely holding unit growth stable or even contracting.
Marketing StrategyEnhanced marketing tactics have shown a consistent positive spread in traffic growth, which is accelerating on a sequential quarterly basis.
Sales GrowthFirst Watch reported traffic growth, both in-restaurant and via 3PD channels, resulting in above plan same-store sales of 7.1%.