Industry HeadwindsManagement attributes the narrowed 2024 same store sales guidance to a weak industry backdrop, soft weekday brunch segment, and intensifying 3rd party delivery headwinds.
Market ChallengesDemand impacted by a soft July, the late qtr hurricane, and the increasing level of value offers in the industry, which FWRG has not participated in and is unlikely to do so.
Sales PerformanceSales softness is attributed to the breakfast category's discretionary nature and weaker 3rd party delivery sales.