Advertising And BrandingThe company is investing in advertising to highlight brand refinement and new menu offerings, which is expected to leverage loyalty and improve operations.
Financial PerformanceManagement raised FY25 AEBITDA guidance to a range of $215M-$225M, indicating confidence in future performance despite some pressures.
Product OfferingThe return of Campfire Meals, a historical customer favorite, was strongly embraced, contributing to positive SSS trends.