CPG/Retail Expansion PotentialA materially larger CPG channel would diversify revenue away from restaurants, creating a higher-margin, asset-light revenue stream. Achieving the cited store placements and >$100M run rate could transform revenue mix and lift consolidated EBITDA margins over 12–36 months.
Proven Retail Traction (Costco)Securing Costco placements and strong gift-card sales demonstrates retail product-market fit and scalable wholesale distribution. Durable relationships with large retailers can accelerate national rollout, lower customer-acquisition costs, and provide recurring non-restaurant revenue over multiple years.
Disciplined Growth & Cash ConservationPulling back on unit growth to prioritize operations and retail execution improves near-term liquidity and execution focus. This preserves capital, reduces near-term capex commitments, and increases the odds management can stabilize unit economics before resuming expansion.