International Expansion
Opened a restaurant in a suburb of Seoul, South Korea, marking the company's first international expansion. Plans to open more in South Korea in the third quarter of 2025.
Strong Average Unit Volume (AUV)
AUV revenue is $5.3 million per restaurant, indicating a strong performance in the casual dining space.
Efficient Payback Period
On track for a 2.3 years payback period for 2024 new stores, shorter than most competitors, allowing expansion with limited debt.
Successful Product Expansion
Introduced GEN Korean Barbeque products like meats and sauces sold through wholesale channels, including Costco and Sam's Club.
Increase in Total Revenue
Total revenue increased by 2.2% year-over-year to $55 million for the second quarter of 2025.