New Store Openings and International Expansion
GEN Restaurant Group opened 7 new restaurants in the first half of 2025, including its first international expansion in South Korea. Plans are in place to open more restaurants in South Korea in the third quarter of 2025.
Strong AUV Revenue
Average Unit Volume (AUV) revenue is $5.3 million per restaurant, a high level in the casual dining space, driving strong margins and cash flow.
Efficient Payback Period
The company is on track for a 2.3-year payback period for new stores opened in 2024, allowing expansion with limited debt.
Gift Card and Product Line Expansion
GEN expanded gift card sales to Sam's Club locations and is developing additional product lines, including packaged meats and sauces, to be sold through various channels.
Improved Labor Efficiencies
Payroll and benefits as a percentage of sales decreased by 29 basis points year-over-year and 163 basis points from Q1 2025 due to rolled out labor efficiencies.