Brand AwarenessSteve Kennedy, recently hired as Noodles CMO, has expanded the platforms for customer messaging, contributing to a double-digit increase in brand awareness, brand search traffic, and app sessions.
Customer ResponseThe new menu launch has seen strong initial response from customers, with several dishes selling more strongly than what management had seen in test markets.
Loyalty ProgramThe Noodles Rewards loyalty program has seen significant increases in both loyalty sign-up rates and loyalty transactions since the new menu launch.