Positive Same-Store Sales Growth
The company achieved a 4.7% increase in same-store sales for company-owned restaurants and a 4.4% increase system-wide. This growth continued in April with approximately 5% increase in same-store sales since the mid-March menu rollout.
Successful Menu Transformation
Noodles & Company introduced five new dishes and four reimagined recipes, resulting in nearly two-thirds of the menu being new or improved. The new mac and cheese dishes significantly exceeded expectations.
Increase in Brand Awareness and Loyalty
The new brand positioning and marketing strategies led to double-digit increases in brand awareness, brand search traffic, and app sessions. Loyalty signups and transactions also showed significant growth.
Improved Financial Foundation and Cost Management
The company reported significant progress in reducing capital expenditures and optimizing costs, with over $5 million in savings targeted for both 2024 and 2025.