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Cracker Barrel Old Country Store (CBRL)
NASDAQ:CBRL
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Cracker Barrel (CBRL) AI Stock Analysis

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CBRL

Cracker Barrel

(NASDAQ:CBRL)

Rating:64Neutral
Price Target:
$58.00
▲(9.83% Upside)
Cracker Barrel's overall stock score reflects stable financial performance with revenue growth and solid gross margins. However, liquidity challenges and moderate debt levels pose risks. The technical analysis indicates a bearish trend, while the valuation suggests the stock might be overvalued. The earnings call provided optimism for future growth despite current challenges.
Positive Factors
Earnings
Cracker Barrel reported F3Q25 operating results with much better-than-expected AEPS and AEBITDA results on slightly below-consensus revenues.
Guidance
Management raised FY25 AEBITDA guidance to a range of $215M-$225M, indicating confidence in future performance despite some pressures.
Sales Trends
SSS trends accelerated nicely over March and April as weather trends normalized and consumer macro began to improve, with further acceleration expected in F4Q.
Negative Factors
Operating Expenses
Restaurant operating expenses are anticipated to remain elevated due to additional investments in media, impacting overall cost management.
Stock Valuation
CBRL is trading at a price-to-earnings ratio above its 5 and 10-year averages, contributing to the reiteration of an Underperform rating.
Traffic Decline
CBRL's 3Q traffic decline of approximately 5.3% lagged behind full-service peers, indicating challenges in attracting customers despite industry-wide headwinds.

Cracker Barrel (CBRL) vs. SPDR S&P 500 ETF (SPY)

Cracker Barrel Business Overview & Revenue Model

Company DescriptionCracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company's Cracker Barrel stores consist of a restaurant with a gift shop. Its restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. The company's gift shops comprise various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, cookware, and various other gift items, as well as various candies, preserves, and other food items. As of September 15, 2021, it operated 664 Cracker Barrel stores in 45 states. The company was founded in 1969 and is headquartered in Lebanon, Tennessee.
How the Company Makes MoneyCracker Barrel generates revenue primarily through its restaurant operations, which account for the majority of its income. The company operates over 660 locations across the United States, providing a menu that includes breakfast, lunch, and dinner options. In addition to food and beverage sales, Cracker Barrel earns income from retail sales in its gift shops, which feature a variety of products such as home accessories, toys, and regional foods. The company also benefits from seasonal promotions and partnerships with suppliers that enhance its product offerings. Furthermore, Cracker Barrel's revenue is supported by its loyal customer base, driven by its unique dining experience and brand identity.

Cracker Barrel Key Performance Indicators (KPIs)

Any
Any
Total Company Owned Restaurants
Total Company Owned Restaurants
Indicates the scale of Cracker Barrel's operations, reflecting its market presence and potential for revenue generation through its owned locations.
Chart InsightsCracker Barrel's steady increase in company-owned restaurants reflects a strategic expansion, with a notable rise since 2019. Despite a slight dip in early 2023, the trend remains upward, aligning with the company's focus on enhancing restaurant sales and operational efficiency. The latest earnings call highlights effective cost management and a strong start to Q4, suggesting that the expansion strategy is supported by robust restaurant performance and loyalty program success. However, challenges in retail sales and tariff impacts could pose risks to overall growth.
Data provided by:Main Street Data

Cracker Barrel Earnings Call Summary

Earnings Call Date:Jun 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Sep 23, 2025
Earnings Call Sentiment Neutral
Cracker Barrel's third quarter demonstrated positive momentum with continued sales growth and successful brand initiatives. However, challenges such as declining retail sales and tariff impacts pose concerns. Despite these challenges, the company remains optimistic about its transformation plan and operational improvements.
Q3-2025 Updates
Positive Updates
Positive Comparable Store Sales
Cracker Barrel achieved positive comparable store restaurant sales for the fourth consecutive quarter. This underscores the effectiveness of their transformation plan.
Adjusted EBITDA Exceeds Expectations
The company reported adjusted EBITDA of $48.1 million, which exceeded expectations and was consistent with the prior year's performance.
Successful Brand and Marketing Initiatives
Cracker Barrel launched successful brand initiatives, such as the NASCAR partnership and the return of Campfire Meals, which have resonated well with customers.
Loyalty Program Growth
Cracker Barrel Rewards achieved its fiscal 2025 target of 8 million members, with over one-third of tracked sales associated with loyalty members.
Operational Improvements
The company reported a 14 percentage point improvement in hourly turnover and a 2.3% increase in internal net sentiment scores.
Negative Updates
Traffic Challenges
The company experienced soft traffic at the beginning of the third quarter, particularly in February, due to weather and macroeconomic uncertainty.
Retail Sales Decline
Comparable store retail sales decreased by 3.8%, and total retail revenue decreased by 2.7% compared to the prior year.
Tariff Impact
Cracker Barrel faces a $5 million tariff impact on Q4 EBITDA due to exposure to products sourced from China.
Commodity and Wage Inflation
The company experienced a 2.9% commodity inflation, driven by higher beef, egg, and pork prices, and a 1.9% wage inflation.
Company Guidance
During the Cracker Barrel Old Country Store's Fiscal 2025 Third Quarter Conference Call, several key metrics and guidance were discussed. The company reported a total revenue of $821.1 million, an increase of 0.5% from the prior year, with restaurant revenue growing by 1.2% and retail revenue decreasing by 2.7%. Comparable store restaurant sales rose by 1%, while retail sales dropped by 3.8%. Pricing for the quarter was about 4.9%, contributing to a 6.6% increase in the average check. Adjusted EBITDA for the quarter stood at $48.1 million or 5.9% of total revenue. The company is optimistic about the fourth quarter, driven by the successful Campfire promotion, and has increased its full-year adjusted EBITDA guidance to $215 million-$225 million. The impact of tariffs is expected to affect the fourth quarter EBITDA by approximately $5 million, with mitigation strategies in place, including vendor negotiations and alternate sourcing. The company is also focused on improving labor productivity, with hourly turnover improving by 14 percentage points and internal net sentiment scores increasing by 2.3%.

Cracker Barrel Financial Statement Overview

Summary
Cracker Barrel's financial performance shows steady revenue growth and solid gross profit margins. However, the net profit margin is low, and there is a decline in free cash flow, indicating potential liquidity challenges. The balance sheet reflects moderate debt levels, which could pose financial risks if not managed well.
Income Statement
70
Positive
Cracker Barrel's revenue growth has been steady, with a notable increase in the most recent TTM period. The gross profit margin is solid, indicating good cost management. However, the net profit margin is relatively low, suggesting potential inefficiencies or high expenses. EBIT and EBITDA margins are moderate, indicating average operational performance in the industry.
Balance Sheet
65
Positive
The balance sheet shows a moderate level of debt relative to equity, which could pose financial risk if not managed well. Return on Equity (ROE) is reasonable but has shown a declining trend. The equity ratio is stable, suggesting a balanced asset financing strategy, though there's room for improvement in strengthening equity.
Cash Flow
60
Neutral
Cracker Barrel's cash flow statements highlight a decline in free cash flow from previous years, which could indicate less cash available for reinvestment or debt reduction. The operating cash flow relative to net income is strong, suggesting good cash generation from operations, but the free cash flow to net income ratio has weakened, reflecting lower cash efficiency.
BreakdownTTMSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue3.51B3.47B3.44B3.27B2.82B2.52B
Gross Profit1.15B1.11B1.11B1.07B973.06M817.86M
EBITDA169.84M156.87M239.10M153.00M366.66M284.07M
Net Income57.76M40.93M99.05M131.88M254.51M109.97M
Balance Sheet
Total Assets2.14B2.16B2.22B2.29B2.39B2.54B
Cash, Cash Equivalents and Short-Term Investments9.81M12.04M25.15M45.10M144.59M437.00M
Total Debt1.14B1.20B1.12B1.20B1.08B1.54B
Total Liabilities1.67B1.72B1.73B1.78B1.73B2.13B
Stockholders Equity469.31M440.15M483.82M511.48M663.63M418.39M
Cash Flow
Free Cash Flow25.06M40.69M125.07M108.15M231.77M-135.01M
Operating Cash Flow186.20M168.98M250.46M205.25M301.90M161.00M
Investing Cash Flow-155.76M-124.33M-124.32M-98.50M78.33M-157.23M
Financing Cash Flow-32.48M-57.77M-146.10M-206.24M-672.64M396.34M

Cracker Barrel Technical Analysis

Technical Analysis Sentiment
Negative
Last Price52.81
Price Trends
50DMA
61.48
Negative
100DMA
56.58
Negative
200DMA
52.91
Negative
Market Momentum
MACD
-1.83
Positive
RSI
38.09
Neutral
STOCH
14.92
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CBRL, the sentiment is Negative. The current price of 52.81 is below the 20-day moving average (MA) of 57.86, below the 50-day MA of 61.48, and below the 200-day MA of 52.91, indicating a bearish trend. The MACD of -1.83 indicates Positive momentum. The RSI at 38.09 is Neutral, neither overbought nor oversold. The STOCH value of 14.92 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CBRL.

Cracker Barrel Risk Analysis

Cracker Barrel disclosed 35 risk factors in its most recent earnings report. Cracker Barrel reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cracker Barrel Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$3.04B18.8041.01%1.78%4.77%38.24%
67
Neutral
$1.14B285.320.69%14.53%-83.26%
67
Neutral
$508.60M14.787.36%3.62%17.67%
64
Neutral
$750.01M28.517.12%4.07%-1.24%
64
Neutral
$1.16B20.9912.90%1.89%2.84%-4.44%
63
Neutral
$962.77M24.456.82%4.14%
61
Neutral
$17.97B12.87-5.30%2.97%1.26%-14.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CBRL
Cracker Barrel
52.81
16.21
44.29%
BH
Biglari Holdings
311.31
142.82
84.76%
BJRI
BJ's Restaurants
33.56
4.04
13.69%
CAKE
Cheesecake Factory
60.63
23.93
65.20%
FWRG
First Watch Restaurant Group
18.59
2.52
15.68%
PTLO
Portillo's
6.82
-4.91
-41.86%

Cracker Barrel Corporate Events

Private Placements and FinancingBusiness Operations and Strategy
Cracker Barrel Issues $345M Convertible Senior Notes
Neutral
Jun 16, 2025

On June 13, 2025, Cracker Barrel Old Country Store, Inc. completed the issuance and sale of $345 million in 1.75% Convertible Senior Notes due 2030, with net proceeds of approximately $333.9 million. The funds are intended for general corporate purposes, including repurchasing $150 million of existing notes and entering into capped call transactions to mitigate potential stock dilution. The issuance is part of Cracker Barrel’s strategy to manage its debt and financial positioning, with implications for its market operations and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 03, 2025