Leadership and Operational Changes
Cracker Barrel made key operational leadership changes, promoting Doug Hisel to Senior Vice President, Store Operations. The changes emphasize flawless food, operational precision, and shared accountability, leading to improvements in guest metrics such as Google star ratings and service quality.
Loyalty Program Growth
Cracker Barrel Rewards Loyalty Program continues to grow impressively, with over 10 million members now accounting for 40% of tracked sales. The program helps in driving traffic and receiving valuable feedback from guests.
Introduction of New Menu Items
New and returning menu items, like the Breakfast Burger and Country Fried Turkey, have been well-received by guests, indicating positive feedback and the potential for increased traffic.
Cost-Saving Initiatives
The company is implementing cost-saving actions, including a restructuring of the corporate support center and reducing planned advertising spend, anticipating G&A savings of approximately $20 million to $25 million annually.