Stifel analyst Chris O’Cull lowered the firm’s price target on First Watch Restaurant (FWRG) to $14 from $15 and keeps a Hold rating on the shares. The firm notes the company delivered a solid operational quarter, yet shares continue to struggle as investors focus on the 2% decline in traffic. While stores achieved a strong 18.5% restaurant-level margin, the outlook for the second half of 2026 hinges on reversing negative traffic trends. Without meaningful traffic improvement, the company will likely need to raise menu prices to post positive second half of the year comparable sales, a difficult maneuver given currently weak consumer sentiment and the risk that further hikes could exacerbate traffic declines, Stifel adds.
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Read More on FWRG:
- First Watch Restaurant price target lowered to $17 from $18 at TD Cowen
- First Watch Raises 2026 EBITDA Outlook Amid Strong Growth
- First Watch Restaurant backs FY26 revenue view up 12%-14%
- First Watch Restaurant reports Q1 EPS (4c), consensus (3c)
- First Watch Restaurant price target lowered to $19 from $20 at BofA
