Leadership TransitionChief Commercial Officer Zipporah Allen, with two decades of experience at consumer brands including Strava, Taco Bell and Pizza Hut, assuming retiring cofounder responsibilities could preserve commercial continuity and support customer retention.
Liquidity And Cost ActionsSale of the Spyce unit combined with planned SG&A reductions strengthens the cash position and provides financial flexibility to support margin improvement in 2026.
Marketing And Menu InnovationA marketing campaign highlighting bigger protein portions and renewed menu innovation aims to boost perceived value and attract more traffic.