Concept Development And Brand ExperienceCommitment to building Bubba’s through consistent food quality and a reliable in-restaurant experience is expected to drive durable traffic growth as the concept scales.
Pricing Discipline And Guest ValueManagement's disciplined, value-oriented pricing approach—raising menu prices only for structural cost increases—helps preserve guest loyalty and has supported consistent traffic gains despite cost pressures.
Unit ExpansionManagement provided conservative guidance for roughly 20 new Texas Roadhouse units in 2026, signaling a clear development pipeline and the capacity to accelerate openings if market conditions allow.