Five New Restaurant Openings
Sweetgreen opened five new restaurants in Q1 2025, with locations in Philadelphia, New York metro area, Richmond, and Milwaukee. The 2024 class of new restaurants delivered a Q1 margin of 18.3%.
Infinite Kitchen and Sweetlane Success
The Infinite Kitchen format showed strong results with significant margin leverage and improved efficiency. The Sweetlane in Schaumburg, Illinois, saw comparable sales grow more than 20% year-over-year.
Menu Innovation and SG Rewards Launch
Successful nationwide launch of Ripple Fries and a new collaboration with COTE Korean Steakhouse for a Korean barbecue inspired menu. The reimagined loyalty program, SG Rewards, has added 20,000 new digital customers a week since its launch.
Operational Improvements
Implementation of AI-powered workforce management system led to increased average weekly hours by nearly 10% and reduced absentee rates by nearly 50%.