New Restaurant Openings and Expansion
Sweetgreen opened five new restaurants in new and legacy markets, with strong performance in new formats like Infinite Kitchens and sweetlane. Plans for 2025 include opening 40 new restaurants, including 20 with Infinite Kitchens.
Introduction of Ripple Fries
Ripple Fries launched nationwide, becoming the most attached side item and driving same-store sales improvement in March.
SG Rewards Program Launch
The new SG Rewards loyalty program launched in April, acquiring 20,000 new digital customers per week.
Infinite Kitchen and sweetlane Success
Infinite Kitchens and sweetlane locations showed strong results, with sweetlane in Schaumburg, Illinois, growing sales more than 20% year-over-year.