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Foot Locker (FL)
NYSE:FL
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Foot Locker (FL) AI Stock Analysis

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Foot Locker

(NYSE:FL)

Rating:49Neutral
Price Target:
$24.50
▲(2.04% Upside)
Foot Locker's overall stock score reflects significant financial challenges and a concerning valuation, tempered by positive corporate developments. The acquisition by DICK'S Sporting Goods offers a potential strategic advantage, but the company's current financial performance and technical indicators suggest caution. Investors should closely monitor the integration process and any strategic adjustments to improve profitability.
Positive Factors
Acquisition
The acquisition by Dick's Sporting Goods appears to be on track and is likely to close soon.
Nike Allocations
Foot Locker should see improvements going forward from better Nike allocations.
North America Performance
Momentum built in North America, with comps inflecting positively and management citing a positive start to the BTS season.
Negative Factors
Financial Performance
The slower than expected start to FY25 and incremental macro headwinds have led to a lowering of EPS forecasts.
International Challenges
Foot Locker's international exposure is a new challenge for Dick's Sporting Goods, especially with the weakness of the EMEA business.
Sales Trends
The pending acquisition has highlighted the weakness of Foot Locker's sales trends.

Foot Locker (FL) vs. SPDR S&P 500 ETF (SPY)

Foot Locker Business Overview & Revenue Model

Company DescriptionFoot Locker, Inc., through its subsidiaries, operates as an athletic footwear and apparel retailer. The company engages in the retail of athletic footwear, apparel, accessories, equipment, and team licensed merchandise under the Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep brand names. As of January 29, 2022, it operated 2,858 retail stores in 28 countries across the United States, Canada, Europe, Australia, New Zealand, and Asia; and 142 franchised Foot Locker stores located in the Middle East and Asia. The company also offers its products through various e-commerce sites and mobile apps. Foot Locker, Inc. was founded in 1879 and is headquartered in New York, New York.
How the Company Makes MoneyFoot Locker primarily generates revenue through the sale of athletic footwear, apparel, and accessories. The company's revenue model is built on a combination of in-store sales and online transactions, with a growing emphasis on e-commerce to reach a broader customer base. Key revenue streams include direct sales of branded merchandise, exclusive product collaborations, and limited-edition releases that often drive higher demand. Additionally, Foot Locker benefits from strategic partnerships with major athletic brands, which often result in co-branded marketing initiatives and exclusive product offerings. The company's extensive loyalty program also plays a significant role in driving repeat business and customer retention, further contributing to its overall earnings.

Foot Locker Key Performance Indicators (KPIs)

Any
Any
Store Count
Store Count
Indicates the number of retail locations, reflecting the company's physical presence and potential market reach. A growing store count can signal expansion, while a decline might suggest consolidation or strategic shifts.
Chart InsightsFoot Locker's store count has been on a declining trend, reflecting a strategic shift towards optimizing store performance rather than expansion. Despite this reduction, the company has successfully driven comp sales growth and improved gross margins, as highlighted in the latest earnings call. The focus on store refreshes and digital advancements, along with strong brand partnerships, has bolstered performance. However, challenges in apparel and certain international markets persist, indicating a need for targeted strategies in these areas to sustain growth momentum.
Data provided by:Main Street Data

Foot Locker Earnings Call Summary

Earnings Call Date:Aug 27, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Nov 14, 2025
Earnings Call Sentiment Neutral
Foot Locker demonstrated positive momentum through consecutive quarters of comp sales growth and gross margin expansion, driven by strong brand partnerships and successful store and digital initiatives. However, challenges remain in segments such as apparel, WSS, and certain international markets, which reflect cautious consumer behavior and regional market dynamics.
Q4-2024 Updates
Positive Updates
Positive Comp Sales Growth
Foot Locker reported three consecutive quarters of positive comp sales, with a total comp increase of 2.6% in the fourth quarter, driven by strong performance in the Foot Locker and Kids Foot Locker banners.
Gross Margin Expansion
The company achieved a 300 basis point improvement in gross margin year-over-year, attributed to merchandise margin recovery and cost savings, despite a promotional environment.
Successful Store Refresh Program
In 2024, Foot Locker completed over 400 store refreshes and plans to refresh about 300 more in 2025, with positive customer feedback and improved store performance.
Digital and Loyalty Program Advancements
Foot Locker launched a new mobile app in the US, increasing digital penetration by 100 basis points to 18.2%, and saw a significant increase in sales capture rate from its FLX Rewards Program.
Strong Brand Partnerships
Foot Locker strengthened its partnerships with brands such as Nike, Adidas, New Balance, and ASICS, with double-digit sales growth reported in those brands.
Negative Updates
Apparel Business Challenges
The apparel segment faced comp declines down in the mid-teens, due to a lag in innovation compared to footwear.
WSS Segment Performance
WSS saw a comparable sales decline of 3.3%, with consumers being cautious with discretionary spending and the impacts of inflation and natural disasters in key markets.
Underperformance in Asia Pacific
Comps in the Asia Pacific region were down 7.6%, affected by competitive dynamics and the winding down of operations in South Korea.
Atmos Segment Decline
Atmos experienced an 8.7% decline in comps, partly due to a strategic shift away from less profitable third-party digital platforms.
Company Guidance
In Foot Locker's fourth quarter earnings call for fiscal year 2024, CEO Mary Dillon highlighted the company's robust performance and strategic advancements. The company reported a total comp sales increase of 2.6% for the quarter, with Foot Locker and Kids Foot Locker banners showing a comp growth of 3.6%, largely due to strong holiday sales. Champs Sports also marked a second consecutive quarter of positive comps with a 1.8% increase. Gross margins improved by 300 basis points year-over-year, driven by merchandise margin recovery and cost savings efforts, which generated $35 million in the fourth quarter alone. Non-GAAP earnings per share exceeded revised expectations at $0.86, compared to the guidance of $0.70 to $0.80. The company also made significant progress in its Lace Up Plan, completing over 400 store Refreshes in 2024 and planning 300 more in 2025. Digital advancements included a new mobile app rollout and increased digital penetration to 18.2%. The FLX Rewards Program saw strong adoption, with sales capture reaching 49% in North America, close to the 50% target for 2026. Foot Locker also achieved $100 million in cost savings in 2024, ahead of the expected $90 million, and is targeting additional savings of $60 million to $70 million in 2025. Despite consumer caution and external uncertainties, the company remains focused on driving profitable market share gains through continued strategic investments and cost management.

Foot Locker Financial Statement Overview

Summary
Foot Locker is facing considerable financial challenges, particularly in terms of profitability and cash flow. The income statement reflects declining revenues and negative margins, while the balance sheet shows a stable yet strained financial position. Cash flow metrics highlight liquidity issues, with a significant drop in free cash flow. While the company has shown resilience in the past, current financials suggest a need for strategic adjustments to improve profitability and cash generation.
Income Statement
45
Neutral
Foot Locker's income statement reveals significant challenges. The TTM (Trailing-Twelve-Months) data shows a negative net profit margin of -4.90% and a declining revenue growth rate of -54.4%, indicating substantial revenue contraction. The gross profit margin has decreased over time, reflecting pressure on profitability. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies. Despite these challenges, the company has shown resilience in past years with positive margins, suggesting potential for recovery.
Balance Sheet
55
Neutral
The balance sheet shows a moderate level of financial stability. The debt-to-equity ratio is 1.07 in the TTM, indicating a balanced approach to leveraging. However, the return on equity is negative at -14.05%, reflecting recent losses. The equity ratio is relatively stable, suggesting a solid asset base. While the company has managed its debt levels well, the recent negative ROE is a concern.
Cash Flow
40
Negative
Cash flow analysis indicates significant challenges. The TTM free cash flow growth rate is -90.32%, showing a sharp decline in cash generation. The operating cash flow to net income ratio is low at 0.067, and the free cash flow to net income ratio is only 0.027, indicating limited cash flow relative to earnings. These metrics suggest liquidity constraints and potential difficulties in funding operations without external financing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.86B7.99B8.17B8.76B8.96B7.55B
Gross Profit2.22B2.32B2.27B2.80B3.08B2.18B
EBITDA-37.00M261.00M-200.00M859.00M1.25B606.00M
Net Income-385.00M12.00M-330.00M342.00M893.00M323.00M
Balance Sheet
Total Assets6.51B6.75B6.87B7.91B8.14B7.04B
Cash, Cash Equivalents and Short-Term Investments299.00M401.00M297.00M536.00M804.00M1.68B
Total Debt2.77B2.78B2.94B3.23B3.39B3.19B
Total Liabilities3.93B3.84B3.98B4.61B4.89B4.26B
Stockholders Equity2.58B2.91B2.89B3.29B3.24B2.78B
Cash Flow
Free Cash Flow6.00M105.00M-151.00M-112.00M457.00M903.00M
Operating Cash Flow221.00M345.00M91.00M173.00M666.00M1.06B
Investing Cash Flow-209.00M-240.00M-222.00M-162.00M-1.38B-168.00M
Financing Cash Flow-5.00M-7.00M-120.00M-279.00M-152.00M-126.00M

Foot Locker Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price24.01
Price Trends
50DMA
25.17
Negative
100DMA
21.96
Positive
200DMA
20.64
Positive
Market Momentum
MACD
-0.21
Positive
RSI
35.43
Neutral
STOCH
2.06
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FL, the sentiment is Neutral. The current price of 24.01 is below the 20-day moving average (MA) of 25.38, below the 50-day MA of 25.17, and above the 200-day MA of 20.64, indicating a neutral trend. The MACD of -0.21 indicates Positive momentum. The RSI at 35.43 is Neutral, neither overbought nor oversold. The STOCH value of 2.06 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FL.

Foot Locker Risk Analysis

Foot Locker disclosed 44 risk factors in its most recent earnings report. Foot Locker reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Foot Locker Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$4.54B9.0343.30%9.34%10.61%
78
Outperform
$3.03B14.8543.13%6.58%1.62%-2.57%
76
Outperform
$672.73M10.849.69%2.32%-6.42%-19.27%
75
Outperform
$8.83B10.2328.07%2.65%-0.05%15.17%
75
Outperform
$3.26B18.1512.17%2.66%-2.73%-16.71%
61
Neutral
$17.95B12.83-3.20%2.97%1.18%-14.28%
49
Neutral
$2.29B194.63-13.84%-3.58%-4.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FL
Foot Locker
24.01
-1.13
-4.49%
ANF
Abercrombie Fitch
95.37
-37.89
-28.43%
AEO
American Eagle
18.81
0.52
2.84%
BKE
Buckle
59.27
20.98
54.79%
GAP
Gap Inc
23.80
4.66
24.35%
SCVL
Shoe Carnival
24.61
-15.09
-38.01%

Foot Locker Corporate Events

M&A TransactionsShareholder Meetings
Foot Locker Shareholders Favor Stock in Acquisition
Positive
Sep 2, 2025

On September 2, 2025, DICK’S Sporting Goods and Foot Locker announced the preliminary results of shareholder elections regarding the form of consideration for the acquisition of Foot Locker by DICK’S Sporting Goods. Approximately 92.6% of Foot Locker shareholders opted for stock consideration, while 1.2% chose cash. The merger is expected to close on September 8, 2025, pending customary conditions. This acquisition is anticipated to enhance DICK’S Sporting Goods’ market position and expand its reach in the footwear and apparel industry.

M&A Transactions
Foot Locker and DICK’S Merger Antitrust Period Ends
Neutral
Aug 26, 2025

On August 26, 2025, DICK’S Sporting Goods and Foot Locker announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act for their merger, with the deal expected to close on September 8, 2025. Foot Locker shareholders have until August 29, 2025, to elect their preferred form of merger consideration, either cash or shares of DICK’S Sporting Goods, with specific deadlines for participants in certain Foot Locker plans.

M&A TransactionsShareholder Meetings
Foot Locker Shareholders Approve Merger with DICK’S
Neutral
Aug 22, 2025

On August 22, 2025, Foot Locker held a special meeting of shareholders to vote on proposals related to a merger agreement with DICK’S Sporting Goods. The merger, which will see Foot Locker become a wholly-owned subsidiary of DICK’S, was approved by the shareholders, along with proposals regarding executive compensation related to the merger and potential meeting adjournment. The completion of the merger is still contingent upon regulatory approvals and customary closing conditions.

M&A TransactionsLegal ProceedingsShareholder Meetings
Foot Locker Awaits Shareholder Vote on Merger
Neutral
Aug 11, 2025

On May 15, 2025, Foot Locker entered into a merger agreement with DICK’S Sporting Goods, where Foot Locker will become a wholly owned subsidiary of DICK’S. This merger is subject to shareholder approval, with a special meeting scheduled for August 22, 2025. Despite facing legal challenges from shareholders alleging misleading disclosures, Foot Locker is proceeding with supplemental disclosures to avoid delays and minimize litigation risks. The merger is seen as a strategic move to enhance Foot Locker’s market position, offering shareholders the option to receive cash or stock in DICK’S, which has a broader product portfolio and customer base.

M&A TransactionsRegulatory Filings and Compliance
Foot Locker Merger Review Delayed by FTC
Neutral
Jul 24, 2025

On May 15, 2025, Foot Locker, Inc. entered into a Merger Agreement with DICK’S Sporting Goods, Inc. and its subsidiary, RJS Sub LLC. On July 23, 2025, DICK’S Sporting Goods withdrew its pre-merger Notification and Report Form to allow the Federal Trade Commission more time to review the merger under the Hart-Scott-Rodino Antitrust Improvements Act. The resubmission is planned for July 25, 2025, initiating a new 30-day waiting period. This step is a standard procedure for antitrust reviews, and both companies expect to complete the merger in the second half of 2025, pending regulatory approvals and shareholder agreement.

Private Placements and FinancingM&A Transactions
Foot Locker Announces Merger with DICK’S Subsidiary
Neutral
Jun 23, 2025

Foot Locker, Inc. announced a proposed merger with a subsidiary of DICK’S Sporting Goods, Inc., involving an exchange offer for outstanding senior notes. The company has received the necessary consents to adopt amendments to its Indenture, which will become operative contingent upon the merger’s completion or the settlement of the exchange offer, impacting the company’s financial agreements and potentially its market positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 02, 2025