Buckle (BKE) AI Stock Analysis

• Market Cap: $2.42B
• Dividend Yield: 6.82%
• Average Volume (3M): 500.10K
• Price to Earnings (P/E): 11.6
• Beta (1Y): 0.80
• Revenue Growth: 4.67%
• EPS Growth: 3.46%
• Country: US
• Employees: 2,800
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Retail
• EPS (TTM): 0.96
• Shares Outstanding: 51,156,628
• 10 Day Avg. Volume: 489,733
• 30 Day Avg. Volume: 500,098
• PEG Ratio: -1.04
• Price to Book (P/B): 5.61
• Price to Sales (P/S): 1.95
• P/FCF Ratio: 11.90
• Enterprise Value/Market Cap: 1.02
• Enterprise Value/Revenue: 1.98
• Enterprise Value/Gross Profit: 4.05
• Enterprise Value/Ebitda: 8.92
• 1Y Price Target: $55.00
• Price Target Upside: 16.28% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 72 Outperform
• Price Target: $53.00 ▲(12.05% Upside)

Buckle's overall stock score is driven by strong financial performance and attractive valuation. The earnings call provided a positive outlook with significant sales and income growth. Technical indicators suggest a cautiously optimistic trend, while corporate events add a positive note with a special dividend and strategic leadership changes.

Positive Factors

Revenue Growth

Strong revenue growth indicates effective market strategies and product demand, enhancing Buckle's competitive position and financial stability.

Cash Generation

Improved cash generation enhances financial flexibility, allowing Buckle to invest in growth opportunities and return value to shareholders.

Management Quality

Strategic leadership changes can improve company culture and operations, potentially leading to better employee engagement and performance.

Negative Factors

Merchandise Margin Decrease

A decrease in merchandise margins could indicate cost pressures or pricing challenges, potentially impacting long-term profitability.

Decrease in Units Per Transaction

A decline in units per transaction may suggest weakening consumer engagement or spending, which could affect future sales growth.

Flat Footwear Sales

Flat sales in the footwear segment may indicate market saturation or competitive pressures, limiting growth potential in this category.

Buckle Business Overview & Revenue Model

Company Description

The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for young men and women in the United States. It markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise primarily comprising BKE, Buckle Black, Salvage, Red by BKE, Daytrip, Gimmicks, Gilded Intent, FITZ + EDDI, Willow & Root, Outpost Makers, Departwest, Reclaim, BKE Vintage, Nova Industries, J.B. Holt, and Veece. The company also provides services, such as hemming, gift-packaging, layaways, guest loyalty program, the Buckle private label credit card, and personalized stylist services, as well as special order system that allows stores to obtain requested merchandise from other company stores or its online order fulfillment center. As of March 11, 2022, it operated 440 retail stores in 42 states under the Buckle and The Buckle names. The Buckle, Inc. also sells its products through its website, buckle.com. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in April 1991. The Buckle, Inc. was incorporated in 1948 and is headquartered in Kearney, Nebraska.

How the Company Makes Money

Buckle generates revenue primarily through the sale of clothing, accessories, and footwear in its retail stores and online. The company's revenue model is based on direct-to-consumer sales, with key revenue streams coming from both in-store transactions and e-commerce sales. Buckle also benefits from its loyalty program, which encourages repeat purchases by offering rewards and incentives to customers. Additionally, the company may engage in partnerships with various brands for exclusive product lines, driving sales and enhancing its market position. Seasonal promotions and marketing campaigns further contribute to increased foot traffic and online engagement, boosting overall sales performance.

Buckle Financial Statement Overview

Summary

Buckle demonstrates solid financial health with strong profitability and efficient cash management. The income statement shows a stable gross profit margin and healthy net profit margin. The balance sheet reflects manageable leverage and robust return on equity. Cash flow analysis indicates improved cash generation and efficient cash management.

Income Statement

Buckle's income statement shows a stable gross profit margin of around 49% in TTM, indicating efficient cost management. The net profit margin is healthy at 16.1%, though it has slightly decreased from previous years. Revenue growth is modest at 1.9% in TTM, showing a recovery from a decline in the previous annual period. EBIT and EBITDA margins are strong, reflecting solid operational performance.

Balance Sheet

The balance sheet reflects a moderate debt-to-equity ratio of 0.73, indicating manageable leverage. Return on equity is robust at 44.4%, showcasing effective use of equity to generate profits. The equity ratio is not explicitly calculated, but the company's equity position appears stable relative to its assets.

Cash Flow

Cash flow analysis reveals a positive free cash flow growth of 5.1% in TTM, indicating improved cash generation. The operating cash flow to net income ratio is slightly above 1, suggesting good cash conversion from earnings. The free cash flow to net income ratio is strong at 0.83, reflecting efficient cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.25B	1.22B	1.26B	1.35B	1.29B	901.28M
Gross Profit	611.54M	592.79M	619.07M	676.00M	653.01M	400.67M
EBITDA	277.76M	263.50M	291.89M	346.99M	354.19M	188.88M
Net Income	201.57M	195.47M	219.92M	254.63M	254.82M	130.14M
Balance Sheet
Total Assets	1.03B	913.17M	889.81M	837.58M	780.88M	845.81M
Cash, Cash Equivalents and Short-Term Investments	319.93M	290.73M	290.42M	273.07M	266.90M	322.15M
Total Debt	375.78M	326.26M	315.41M	303.79M	288.34M	306.27M
Total Liabilities	552.48M	489.37M	476.59M	461.26M	467.96M	449.19M
Stockholders Equity	476.15M	423.80M	413.22M	376.31M	312.92M	396.63M
Cash Flow
Free Cash Flow	210.53M	199.74M	217.37M	212.02M	292.65M	219.76M
Operating Cash Flow	253.94M	242.01M	254.64M	242.38M	311.75M	227.42M
Investing Cash Flow	-45.11M	-45.28M	-41.77M	-41.40M	-28.77M	-768.00K
Financing Cash Flow	-198.29M	-198.02M	-196.74M	-202.88M	-347.80M	-128.83M

Buckle Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 47.30
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BKE, the sentiment is Negative. The current price of 47.3 is below the 20-day moving average (MA) of 51.23, below the 50-day MA of 51.95, and below the 200-day MA of 47.69, indicating a bearish trend. The MACD of -1.04 indicates Positive momentum. The RSI at 32.58 is Neutral, neither overbought nor oversold. The STOCH value of 3.44 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BKE.

Buckle Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ANF	74 Outperform	$4.48B	9.36	40.72%	―	7.57%	1.75%
AEO	74 Outperform	$3.95B	20.12	12.36%	2.09%	-1.15%	-0.98%
BKE	72 Outperform	$2.42B	11.61	41.26%	6.82%	4.67%	3.46%
SCVL	69 Neutral	$521.77M	9.06	8.78%	3.12%	-6.22%	-22.81%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
TLYS	48 Neutral	$44.80M	-1.30	-34.77%	―	-8.31%	36.10%

Buckle Corporate Events

Buckle Sets 2026 Executive Pay and Incentive Plan

On January 28, 2026, Buckle’s board compensation committee approved the executive compensation program for fiscal 2026, maintaining the same core structure as in 2025 with competitive base salaries, performance-linked cash bonuses, standard benefits, and grants of restricted stock for its president and CEO, CFO, and other named executive officers; executive vice president of stores Kari G. Smith and senior vice president of sales Michelle M. Hoffman, who will retire effective February 13, 2026, were excluded from the new program. The committee set 2026 base salaries at $1.34 million for CEO Dennis H. Nelson, $665,000 for CFO Thomas B. Heacock, and $700,000 for senior vice president of leasing Brett P. Milkie, while also adopting a one‑year 2026 Management Incentive Plan that ties bonus-pool funding to pre‑bonus net income and allocates approximately 37% of pool points to the CEO, and approving substantial performance- and time-based restricted stock awards that vest over four years based on aggressive profitability and net‑income targets, reinforcing pay-for-performance alignment and retention for top management while closely linking executive rewards to shareholder value creation.

The most recent analyst rating on (BKE) stock is a Buy with a $64.00 price target. To see the full list of analyst forecasts on Buckle stock, see the BKE Stock Forecast page.

Buckle Announces Retirement of Longtime Store and Sales Leaders

On January 23, 2026, The Buckle, Inc. announced that longtime executives Kari G. Smith, Executive Vice President of Stores and board director, and Michelle M. Hoffman, Senior Vice President of Sales, will retire effective February 13, 2026, ending respective 47-year and 46-year tenures with the company. The departures, which are not due to any disagreements over operations, policies, or practices, mark the exit of two leaders credited with shaping Buckle’s in-store experience, sales culture, and leadership development, signaling a significant leadership transition for the retailer’s store and sales organization while preserving continuity in its established retail model and brand positioning.

The most recent analyst rating on (BKE) stock is a Buy with a $64.00 price target. To see the full list of analyst forecasts on Buckle stock, see the BKE Stock Forecast page.

Buckle Announces Special Cash Dividend and New VP

On December 9, 2025, The Buckle, Inc. announced a special cash dividend of $3.00 per share and a quarterly dividend of $0.35 per share, both payable on January 29, 2026, to shareholders of record as of January 15, 2026. Additionally, the company appointed Ashley L. Andreas as Vice President of Human Resources, bringing significant retail and human resources experience to the team, which is expected to enhance the teammate experience for over 8,000 employees across the U.S.

The most recent analyst rating on (BKE) stock is a Buy with a $62.00 price target. To see the full list of analyst forecasts on Buckle stock, see the BKE Stock Forecast page.