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Victoria's Secret (VSCO)
NYSE:VSCO

Victoria's Secret (VSCO) AI Stock Analysis

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VS

Victoria's Secret

(NYSE:VSCO)

68Neutral
Victoria's Secret demonstrates a recovery trajectory with improved profitability and operational efficiency. The positive momentum in technical indicators and strong earnings call outcomes bolster the outlook. However, challenges in revenue growth, financial stability, and marketing strategies present risks, resulting in a moderate overall stock score.
Positive Factors
Financial Performance
VSCO delivered its fifth consecutive EPS beat, exceeding expectations and previous guidance.
Marketing Strategy
Management feels confident in the improved product assortment at PINK and will allocate more marketing to the brand to attract a younger customer.
Product Innovation
A renewed focus on product innovation is seen as a key driver of reacceleration at VS and PINK.
Negative Factors
Future Guidance
Management guided to a soft 1Q/FY despite the better-than-expected results and lower promotions expected to continue.
Operating Leverage
Operating leverage will be hard to achieve.
Sales Growth Challenges
VSCO needs 1-2% sales growth to leverage B&O and SG&A expense, which will be challenging in the current environment.

Victoria's Secret (VSCO) vs. S&P 500 (SPY)

Victoria's Secret Business Overview & Revenue Model

Company DescriptionVictoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products worldwide. The company offers bras, panties, lingerie, sleepwear, loungewear, and athletic attire and swimwear, as well as fragrances and body care products, and accessories under the Victoria's Secret and PINK brands. As of March 2, 2022, it operated approximately 1,400 retail stores. The company was incorporated in 2021 and is headquartered in Reynoldsburg, Ohio.
How the Company Makes MoneyVictoria's Secret generates revenue through multiple streams. The primary source of income is retail sales from its extensive network of physical stores, which are strategically located in shopping malls and high-traffic areas worldwide. Additionally, the company has a strong e-commerce presence, allowing customers to shop online for their favorite products, contributing significantly to its revenue. The brand also engages in direct-to-consumer sales through catalog orders. Revenue is further bolstered by the sale of beauty products and accessories, such as perfumes and body care items. Key partnerships and collaborations with designers and influencers help to boost brand visibility and sales. The company also benefits from licensing agreements, allowing third parties to produce and sell products under the Victoria's Secret brand, further expanding its revenue streams.

Victoria's Secret Financial Statement Overview

Summary
Victoria's Secret is gradually recovering from previous financial challenges. While profitability and operational margins have improved, revenue growth and financial stability remain concerns. High leverage and fluctuating cash flows pose risks, but improvements in equity provide a positive outlook.
Income Statement
65
Positive
Victoria's Secret has shown a moderate rebound in profitability since 2020, with gross profit margins stabilizing around 36-37% in recent years. However, net profit margins remain low, showing only a slight improvement from negative figures. Revenue has been fairly stable, with a slight decline over the past few years, indicative of challenges in achieving growth. The EBIT and EBITDA margins have improved post-2020, suggesting some operational efficiency gains.
Balance Sheet
55
Neutral
The balance sheet shows some improvement in equity from 2022 to 2025, with stockholders' equity rising. However, the debt-to-equity ratio was high until 2025, reflecting significant leverage. With liabilities exceeding assets in 2025, the equity ratio appears concerning. While return on equity improved in recent years, it remains modest, highlighting a need for stronger financial stability.
Cash Flow
50
Neutral
The cash flow statement indicates volatility, with free cash flow fluctuating significantly. Operating cash flow has been inconsistent, leading to a challenging environment for maintaining robust cash flow generation. The operating cash flow to net income ratio is not calculable for 2025 due to missing data, but prior years show a moderate ability to convert net income into cash.
Breakdown
Mar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income StatementTotal Revenue
6.23B6.18B6.34B6.78B5.41B
Gross Profit
2.28B2.25B2.26B2.76B1.57B
EBIT
310.00M246.00M478.00M567.54M-100.00M
EBITDA
565.00M530.00M751.00M1.17B226.00M
Net Income Common Stockholders
165.00M109.00M348.00M646.00M-72.00M
Balance SheetCash, Cash Equivalents and Short-Term Investments
227.00M270.00M427.00M490.00M335.00M
Total Assets
4.53B4.60B4.71B4.34B4.23B
Total Debt
2.70B2.70B2.79B2.64B2.07B
Net Debt
2.47B2.43B2.36B2.15B1.74B
Total Liabilities
3.87B4.16B4.31B4.09B3.34B
Stockholders Equity
640.00M417.00M383.00M257.00M891.00M
Cash FlowFree Cash Flow
247.00M133.00M273.00M682.00M547.00M
Operating Cash Flow
425.00M389.00M437.00M851.00M674.00M
Investing Cash Flow
-153.00M-254.00M-555.00M-169.00M-123.00M
Financing Cash Flow
-315.00M-291.00M58.00M-527.00M-465.00M

Victoria's Secret Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price23.57
Price Trends
50DMA
18.84
Positive
100DMA
26.96
Negative
200DMA
28.07
Negative
Market Momentum
MACD
0.89
Negative
RSI
69.08
Neutral
STOCH
93.29
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VSCO, the sentiment is Neutral. The current price of 23.57 is above the 20-day moving average (MA) of 19.37, above the 50-day MA of 18.84, and below the 200-day MA of 28.07, indicating a neutral trend. The MACD of 0.89 indicates Negative momentum. The RSI at 69.08 is Neutral, neither overbought nor oversold. The STOCH value of 93.29 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for VSCO.

Victoria's Secret Risk Analysis

Victoria's Secret disclosed 42 risk factors in its most recent earnings report. Victoria's Secret reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Victoria's Secret Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AEAEO
73
Outperform
$2.13B7.1418.80%4.17%1.27%96.32%
GEGES
71
Outperform
$612.20M15.6610.01%9.97%7.88%-68.39%
BKBKE
70
Outperform
$2.12B10.5146.71%3.43%-3.44%-11.74%
68
Neutral
$1.88B11.9931.30%0.76%49.95%
61
Neutral
$6.99B11.272.81%3.90%2.61%-21.77%
60
Neutral
$216.96M-31.87%0.69%-254.98%
FLFL
56
Neutral
$2.26B194.220.62%-2.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
VSCO
Victoria's Secret
23.57
2.26
10.61%
AEO
American Eagle
12.36
-10.61
-46.19%
BKE
Buckle
41.43
6.89
19.95%
CTRN
Citi Trends
26.21
3.00
12.93%
FL
Footlocker
23.85
1.14
5.02%
GES
Guess?
11.81
-12.59
-51.60%

Victoria's Secret Earnings Call Summary

Earnings Call Date:Mar 05, 2025
(Q4-2024)
|
% Change Since: 6.12%|
Next Earnings Date:May 28, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong Q4 results with growth in sales and international markets. PINK and Beauty segments performed well, and the company outperformed the North American intimates market. However, challenges from economic conditions, weather, marketing strategies, and inventory management were noted. The company is optimistic about future growth strategies.
Q4-2024 Updates
Positive Updates
Strong Q4 Results
Sales increased year-over-year across Victoria's Secret, PINK, and the Beauty business, with operating income and EPS exceeding expectations.
Growth in International Markets
International retail sales were up double-digits, driven by strong growth in franchise, travel retail partners, and joint ventures in China and the UK.
PINK and Beauty Performance
PINK apparel showed a significant trend change at the beginning of the fall season, continuing strong performance in Q4. The Beauty business also stood out with higher AUR items driving traffic and basket size increases.
Outperforming North American Intimates Market
Victoria's Secret outperformed the slightly declining North American intimates market for the second consecutive quarter.
Positive Customer Sentiment
Studies indicated that Gen Z feels positively about the brands, and there was a high rate of customer retention and reactivation.
Negative Updates
Weather and Economic Challenges
The company faced challenges from shifting consumer confidence, a volatile economy, and unseasonal weather impacting mall traffic.
Marketing and Promotional Strategy
The company acknowledged a need to rebalance marketing spend, as they had reduced marketing too much after the fashion show, impacting traffic in January to February.
Inventory and Product Launch Challenges
The company did not buy Valentine's Day merchandise big enough, leading to sellouts, and noted the need for better strategies to ensure new bra launches lift overall sales.
Company Guidance
During Victoria's Secret & Company's fourth quarter 2024 earnings call, CEO Hillary Super provided guidance for 2025, highlighting a strong performance in Q4 with sales increases across their brands, including VS, PINK, and their Beauty business. The company's focus on execution led to operating income and EPS that exceeded expectations. Sales growth was observed in North America and internationally, with VS and PINK achieving positive year-over-year sales growth in both stores and digital channels. The company plans to continue reducing promotional activities while enhancing product offerings, particularly in lifestyle categories such as sport, swim, and PINK apparel, which have shown significant growth. With a market share of approximately 20% in North America and a focus on customer engagement, Victoria's Secret aims to reinforce its brand authority and drive sustainable growth through its "path to potential" strategy, which includes supercharging their growth brands and expanding internationally. Additionally, the company is evolving its marketing efforts to differentiate between Victoria's Secret and PINK, with an emphasis on creating a best-in-class omnichannel experience.

Victoria's Secret Corporate Events

Business Operations and StrategyFinancial Disclosures
Victoria’s Secret Reports Strong Q4 2024 Financial Results
Positive
Mar 5, 2025

On March 5, 2025, Victoria’s Secret & Co. reported its financial results for the fourth quarter and full year 2024, showing a 5% increase in comparable sales for the fourth quarter. The company exceeded expectations in operating income and earnings per share, and provided guidance for the first quarter and full year 2025. Despite facing a competitive holiday season, the company achieved strong sales across its brands and channels, and managed costs effectively. Looking forward, Victoria’s Secret anticipates challenges due to macroeconomic uncertainties but remains optimistic about its growth potential.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.