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Guess?, Inc. (GES)
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Guess? (GES) AI Stock Analysis

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GES

Guess?

(NYSE:GES)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
$18.00
▲(6.38% Upside)
Guess? shows strong cash flow and revenue growth, particularly in European and Americas wholesale segments, which are positive indicators. However, high P/E ratio suggests overvaluation, and challenges in profitability and operational efficiency persist. Technical indicators show a neutral to slightly bullish trend, but valuation concerns weigh heavily on the overall score.
Positive Factors
Brand Recognition
Strong brand recognition enables Guess? to maintain competitive pricing power and customer loyalty, supporting long-term revenue stability.
Global Presence
A global presence diversifies revenue streams and reduces dependency on any single market, enhancing resilience against regional economic fluctuations.
Gross Profit Margin
A solid gross profit margin indicates effective cost management and pricing strategies, which are crucial for sustaining profitability over time.
Negative Factors
Profitability Challenges
Low net profit margins suggest difficulty in controlling costs or inefficiencies, which could hinder long-term profitability and shareholder value.
Cash Flow Issues
Significant decline in cash flow generation limits the company's ability to invest in growth opportunities and manage debt, impacting financial flexibility.
Leverage Concerns
High leverage can increase financial risk and limit the company's ability to withstand economic downturns, affecting long-term stability.

Guess? (GES) vs. SPDR S&P 500 ETF (SPY)

Guess? Business Overview & Revenue Model

Company DescriptionGuess?, Inc. is a global lifestyle brand known for its trendy apparel, accessories, and footwear. Founded in 1981, the company operates in the fashion retail sector, offering a wide range of products including denim, casual wear, and formal attire for men, women, and children. With a strong emphasis on innovative designs and branding, Guess? has established a significant presence in various international markets through its retail stores, e-commerce platforms, and wholesale distribution.
How the Company Makes MoneyGuess? generates revenue primarily through the sale of its products across multiple channels. Key revenue streams include direct sales from its retail stores and e-commerce websites, as well as wholesale distribution to department stores and specialty retailers. The company also profits from licensing agreements that allow third parties to produce and sell Guess? branded products, expanding its reach without incurring substantial manufacturing costs. Seasonal promotions, collaborations, and a strong brand image further contribute to driving sales and enhancing customer loyalty.

Guess? Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Shows revenue distribution across different business segments, highlighting which areas are driving growth and which may need strategic adjustments.
Chart InsightsGuess? has shown a notable recovery in product sales post-pandemic, with recent quarters indicating a steady upward trend. The latest earnings call highlights the positive impact of the rag & bone acquisition, contributing significantly to revenue growth. However, challenges persist, particularly in Asia with a significant revenue decline, and pressure on gross margins. The European wholesale segment is a bright spot, driving growth, while the Americas retail segment struggles with declining comps. Overall, the company anticipates moderate revenue growth, but strategic adjustments are crucial to address regional weaknesses.
Data provided by:The Fly

Guess? Earnings Call Summary

Earnings Call Date:Jun 05, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Mar 25, 2026
Earnings Call Sentiment Positive
The earnings call reflected a generally positive outlook with strong revenue growth driven by the acquisition of rag & bone and robust performance in European and Americas wholesale businesses. However, challenges persist in licensing revenue, Asian market performance, and European retail stores. Improvements in retail productivity and strategic initiatives offer potential growth opportunities.
Q1-2026 Updates
Positive Updates
Revenue Growth Exceeds Expectations
Total company revenues increased by 9% in U.S. dollars and 12% in constant currency, driven by the acquisition of rag & bone and solid performance in European and Americas wholesale businesses.
Successful Integration of Rag & Bone
Rag & bone significantly outperformed expectations with strong wholesale shipments, contributing 9 percentage points to top line constant currency growth.
European Wholesale Business Growth
The European wholesale business posted a mid-teen growth rate, the largest contributor to overall growth, driven by reliable product deliveries.
Improvement in Americas Retail Performance
Americas Retail performance improved, exceeding expectations with a focus on women's apparel, pricing adjustments, and improved conversion rates.
Expansion and New Initiatives
Introduction of a customer loyalty program in Europe led to a 36% revenue increase among loyalty customers. Plans to roll out to additional countries are underway.
Negative Updates
Decline in Licensing Revenue
Licensing revenue declined, primarily due to decreases in royalties from fragrances and footwear, while handbags showed growth.
Challenges in the Asian Market
Revenues in Asia declined by over 20%, with significant weakness in the Greater China market leading to store closures and reduced operations.
European Retail Store Performance
European retail stores posted a constant currency comp decrease of 4%, due to a decline in store traffic.
Gross Margin Decline
Total company gross margin decreased by 200 basis points to 39.9%, affected by lower royalty income and increased promotional activity.
Company Guidance
During the Guess? First Quarter Fiscal 2026 earnings call, the company reported operating results that surpassed expectations across several key financial metrics. The company achieved a 9% growth in U.S. dollar terms, despite a 2.5-point currency headwind. A significant portion of this growth was driven by the acquisition of rag & bone, contributing 9 percentage points to the top line constant currency growth. The core Guess business also added approximately 3 points of constant currency growth, attributed mainly to increased shipments in the European and Americas wholesale operations. In Europe, the wholesale business experienced a mid-teen growth rate, making it the largest contributor to the company's growth. However, the company's licensing revenue experienced a decline, presenting a modest headwind. The company reported a gross margin of 39.9%, which was 200 basis points lower than the previous year, and an adjusted operating loss of $26 million, with an adjusted operating loss margin of 4%. The fiscal year 2026 outlook projects revenue growth between 5.5% and 7.4%, with adjusted operating margins ranging from 4.4% to 5.1%, and adjusted EPS between $1.32 and $1.64.

Guess? Financial Statement Overview

Summary
Guess? has shown resilience in revenue growth and cash flow generation, despite facing challenges in profitability and operational efficiency. The balance sheet reflects a healthier debt-to-equity ratio, although profitability metrics like ROE have declined. The company's strong cash flow performance is a positive indicator of its ability to manage liquidity and invest in future growth.
Income Statement
65
Positive
Guess? has shown a modest revenue growth rate of 1.71% in the TTM, with a gross profit margin of 42.43% and a net profit margin of 2.92%. While the company has maintained a stable gross profit margin, the net profit margin has decreased compared to previous years, indicating pressure on profitability. The EBIT and EBITDA margins have also declined, suggesting challenges in operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved to 0.92 in the TTM, indicating a better balance between debt and equity financing. However, the return on equity has decreased to 4.14%, reflecting reduced profitability relative to shareholders' equity. The equity ratio stands at 52.13%, showing a solid equity base relative to total assets.
Cash Flow
75
Positive
Guess? has demonstrated significant improvement in free cash flow growth, with a 115.97% increase in the TTM. The operating cash flow to net income ratio is 0.13, and the free cash flow to net income ratio is 0.84, indicating strong cash generation relative to net income. This suggests improved cash flow management and liquidity.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.00B2.78B2.69B2.59B1.88B
Gross Profit1.30B1.22B1.15B1.17B697.10M
EBITDA178.52M318.65M316.39M364.37M-890.00K
Net Income60.42M198.20M149.61M171.36M-80.74M
Balance Sheet
Total Assets2.77B2.59B2.43B2.56B2.47B
Cash, Cash Equivalents and Short-Term Investments187.70M360.29M275.76M415.56M469.11M
Total Debt1.42B1.16B1.30B1.35B1.46B
Total Liabilities2.22B1.85B1.84B1.89B1.90B
Stockholders Equity505.01M684.94M534.11M622.66M543.66M
Cash Flow
Free Cash Flow35.59M256.17M79.69M68.12M190.17M
Operating Cash Flow121.68M330.38M169.19M131.64M209.05M
Investing Cash Flow-113.16M-75.14M-89.87M-62.28M-22.16M
Financing Cash Flow-165.50M-168.84M-217.19M-97.04M-9.91M

Guess? Technical Analysis

Technical Analysis Sentiment
Positive
Last Price16.92
Price Trends
50DMA
16.89
Positive
100DMA
15.80
Positive
200DMA
13.30
Positive
Market Momentum
MACD
0.06
Negative
RSI
63.31
Neutral
STOCH
90.81
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GES, the sentiment is Positive. The current price of 16.92 is below the 20-day moving average (MA) of 16.96, above the 50-day MA of 16.89, and above the 200-day MA of 13.30, indicating a bullish trend. The MACD of 0.06 indicates Negative momentum. The RSI at 63.31 is Neutral, neither overbought nor oversold. The STOCH value of 90.81 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GES.

Guess? Risk Analysis

Guess? disclosed 65 risk factors in its most recent earnings report. Guess? reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Guess? Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$4.71B9.6040.72%7.57%1.75%
77
Outperform
$7.02B14.7919.34%11.09%51.51%
76
Outperform
$10.23B12.3225.10%2.66%0.29%3.65%
76
Outperform
$2.88B13.8141.26%6.93%4.67%3.46%
72
Outperform
$3.60B20.4612.17%2.35%-2.73%-16.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$889.19M16.2316.63%6.60%6.44%-8.90%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GES
Guess?
17.10
1.51
9.69%
ANF
Abercrombie Fitch
100.13
-61.39
-38.01%
AEO
American Eagle
20.83
1.10
5.58%
BKE
Buckle
56.26
6.63
13.36%
GAP
Gap Inc
26.86
1.65
6.55%
URBN
Urban Outfitters
78.36
25.81
49.12%

Guess? Corporate Events

Guess?, Inc. Faces Strategic Constraints Amid Merger Agreement with Authentic
Sep 7, 2025

The Merger Agreement imposes significant restrictions on Guess?, Inc.’s business activities, requiring them to operate within the ordinary course and seek Authentic’s consent for various strategic actions. These constraints, which include limitations on amending organizational documents, acquiring or disposing of assets, and altering financial practices, may hinder the company’s ability to capitalize on market opportunities and respond to competitive pressures. Such restrictions could negatively impact Guess?, Inc.’s business performance, stock price, and perceived acquisition value, especially if there are delays or complications in completing the Proposed Transaction. The inability to act swiftly in a dynamic market environment poses a substantial risk to the company’s future growth and adaptability.

Guess?, Inc. Reports Revenue Growth Amid Strategic Shift
Aug 28, 2025

Guess?, Inc. is a global lifestyle brand known for designing, marketing, and distributing contemporary apparel, denim, and accessories, with a presence in over 100 countries through its retail stores and partners.

Business Operations and StrategyDelistings and Listing ChangesM&A Transactions
Guess? Announces Merger Agreement with Authentic Brands
Positive
Aug 20, 2025

On August 20, 2025, Guess?, Inc. announced an Agreement and Plan of Merger with Authentic Brands Group LLC to take the company private. Under this agreement, Authentic will acquire 51% of Guess?’s intellectual property, while the Rolling Stockholders, including Maurice Marciano, Paul Marciano, and Carlos Alberini, will own 49%. Guess? shareholders will receive $16.75 per share in cash, representing a 73% premium over the stock’s previous closing price. The transaction values Guess? at approximately $1.4 billion and is expected to close in the fourth quarter of the 2026 fiscal year. Current management will continue to run the business, and the company’s common stock will no longer be publicly listed. This strategic partnership aims to enhance Guess?’s global reach and operational flexibility, leveraging Authentic’s expertise in brand management.

The most recent analyst rating on (GES) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Guess? stock, see the GES Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025