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Carter's Inc (CRI)
:CRI
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Carter's (CRI) AI Stock Analysis

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CRI

Carter's

(NYSE:CRI)

Rating:64Neutral
Price Target:
$28.00
▲(7.40% Upside)
Carter's overall stock score is driven by its attractive valuation and strategic plans to address profitability challenges. However, financial performance and technical analysis indicate potential risks, with high leverage and bearish technical indicators.
Positive Factors
New Strategy
CEO Doug Palladini gave an early glimpse at his new strategy, which includes focusing on higher quality 'best' product which has been trending and driving AUR growth.
Retail Performance
Retail comps improved, partly aided by Easter timing.
Wholesale Business
Wholesale business continues its track record of beating expectations.
Negative Factors
Declining Sales
The US Retail business has been the largest issue at Carters, with sales in the Retail segment declining 25% and EBIT margins declining by 1,000bp.
Dividend Reduction
Carter's cuts quarterly dividend to $0.25/share, indicating a realignment to the company's current level of profitability ahead of further investments and tariffs.
Tariff Challenges
CRI faces a challenging macro environment with the possibility of much higher costs due to tariffs, along with declining margins and concerning birthrate trends.

Carter's (CRI) vs. SPDR S&P 500 ETF (SPY)

Carter's Business Overview & Revenue Model

Company DescriptionCarter's, Inc. (CRI) is a leading American retailer of children's apparel and accessories, primarily targeting infants and toddlers. The company operates through its well-known brands, including Carter's and OshKosh B'gosh, offering a wide range of products such as clothing, sleepwear, and accessories. With a diverse presence in the retail sector, Carter's serves customers through various channels, including its extensive network of retail stores, e-commerce platforms, and partnerships with other retailers.
How the Company Makes MoneyCarter's generates revenue primarily through the sale of its children's clothing and accessories across multiple channels. The company's key revenue streams include direct sales from its branded retail stores and online platforms, which have increasingly contributed to its income as e-commerce continues to grow. Additionally, Carter's benefits from wholesale partnerships by selling its products to other retailers, expanding its reach to a larger customer base. Seasonal collections and promotional campaigns also play a significant role in driving sales. The company's strong brand recognition and customer loyalty, coupled with strategic marketing efforts, further enhance its earnings potential.

Carter's Earnings Call Summary

Earnings Call Date:Jul 25, 2025
(Q2-2025)
|
% Change Since: -20.40%|
Next Earnings Date:Oct 24, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed outlook for Carter's. While there is positive momentum in sales growth, international success, and new brands, significant challenges remain with decreased profitability, tariff impacts, and increased expenses.
Q2-2025 Updates
Positive Updates
U.S. Retail and International Sales Growth
U.S. retail sales grew by $9 million and international sales increased by $11 million, contributing to a 4% overall sales growth in the second quarter compared to last year.
Successful Product Development and Consumer Engagement
Carter's reduced its product development timeline by three months and increased new customer acquisition by 8% compared to last year.
International Business Success
The international segment showed strong performance, with a plus 8% comp in Canada and a plus 19% comp in Mexico.
New Brand Launches and Consumer Response
Otter Avenue was launched as a new brand for toddlers, and Little Planet expanded its consumer base by 50% this year.
Negative Updates
Decreased Profitability
Adjusted operating income and earnings per share were significantly down compared to last year, with adjusted EPS at $0.17 compared to $0.76.
Impact of Tariffs
Higher baseline tariffs have created significant uncertainty, with an estimated net earnings impact of $35 million in the second half of 2025.
Gross Margin Decline
Gross margin in the second quarter decreased by 200 basis points to 48.1%, primarily due to pricing investments and excess inventory sales.
High SG&A Expenses
Adjusted SG&A increased by $26 million, a 10% rise, driven by higher store-related expenses and performance-based compensation.
Company Guidance
In the recent earnings call for Carter's Second Quarter Fiscal 2025, several key guidance metrics were highlighted. The company reported second-quarter sales of $585 million, marking a 4% increase over the previous year, driven primarily by growth in U.S. Retail and International segments. However, operating income for the quarter was $12 million, with an adjusted operating margin of 2%, reflecting a decline due to pricing investments and SG&A expenses rising by 10% to $273 million. Gross margin dropped by 200 basis points to 48.1%, impacted by pricing strategies in U.S. retail, excess inventory sales, and higher tariffs, which led to an estimated $2 million impact on gross margin in Q2. The company anticipates more significant tariff impacts in the future, with a second-half 2025 net earnings headwind estimated at $35 million due to incremental baseline tariffs. Despite these challenges, Carter's expects to mitigate the tariff costs by 2026, with strategic plans including price adjustments, vendor negotiations, and product development improvements. The company is also focused on enhancing store productivity, leveraging increased investment in demand creation, and optimizing its retail footprint with a new store segmentation strategy.

Carter's Financial Statement Overview

Summary
Carter's financial performance shows robust profitability margins and cash flow generation, but faces challenges with declining revenue and equity pressure. Strategic initiatives are needed to bolster growth amidst industry challenges.
Income Statement
72
Positive
Carter's shows a declining revenue trend over recent periods with a noticeable drop from annual to TTM data. The Gross Profit Margin and Net Profit Margin are healthy but have decreased compared to prior periods, indicating pressure on profitability. EBIT and EBITDA margins are also solid but declining, reflecting challenges in maintaining operational efficiency.
Balance Sheet
65
Positive
The company's Debt-to-Equity Ratio is moderate, indicating a balanced approach to leveraging. However, the declining trend in Stockholders' Equity and relatively stable debt levels suggest potential risks if profitability doesn't rebound. The Equity Ratio remains stable, reflecting an adequate proportion of equity financing.
Cash Flow
78
Positive
Carter's has a strong Operating Cash Flow to Net Income Ratio, showcasing efficient cash conversion. The Free Cash Flow has seen fluctuations but remains positive, indicating operational resilience. There is a notable decrease in Free Cash Flow compared to net income, suggesting potential constraints in cash flexibility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.83B2.84B2.95B3.21B3.49B3.02B
Gross Profit1.34B1.37B1.40B1.47B1.66B1.31B
EBITDA256.28M320.07M400.35M455.01M592.69M328.90M
Net Income135.59M185.51M232.50M250.04M339.75M109.72M
Balance Sheet
Total Assets2.46B2.43B2.38B2.44B3.20B3.39B
Cash, Cash Equivalents and Short-Term Investments338.18M412.93M351.21M211.75M984.29M1.10B
Total Debt1.12B1.13B1.08B1.18B1.57B1.73B
Total Liabilities1.60B1.58B1.53B1.64B2.25B2.45B
Stockholders Equity853.90M854.56M845.25M796.41M950.19M938.03M
Cash Flow
Free Cash Flow140.36M242.62M469.27M48.00M230.82M557.02M
Operating Cash Flow198.76M298.79M529.13M88.36M268.26M589.89M
Investing Cash Flow-58.40M-56.16M-59.86M-40.36M-32.44M-32.87M
Financing Cash Flow-118.28M-174.82M-332.64M-819.27M-352.71M324.84M

Carter's Technical Analysis

Technical Analysis Sentiment
Negative
Last Price26.07
Price Trends
50DMA
29.52
Negative
100DMA
32.41
Negative
200DMA
41.11
Negative
Market Momentum
MACD
-1.33
Negative
RSI
43.76
Neutral
STOCH
91.37
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CRI, the sentiment is Negative. The current price of 26.07 is below the 20-day moving average (MA) of 26.82, below the 50-day MA of 29.52, and below the 200-day MA of 41.11, indicating a bearish trend. The MACD of -1.33 indicates Negative momentum. The RSI at 43.76 is Neutral, neither overbought nor oversold. The STOCH value of 91.37 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CRI.

Carter's Risk Analysis

Carter's disclosed 38 risk factors in its most recent earnings report. Carter's reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Carter's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$2.87B14.4444.55%7.02%-1.08%-8.20%
72
Outperform
$2.19B12.9312.19%3.85%-0.95%-10.51%
69
Neutral
$1.79B11.2231.35%1.45%59.09%
64
Neutral
$957.80M6.9815.95%10.08%-1.46%-41.93%
63
Neutral
AU$3.11B28.6925.32%4.52%2.39%-30.11%
50
Neutral
$2.45B194.63-12.85%-2.62%0.93%
44
Neutral
$105.74M-521.67%-12.15%75.86%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CRI
Carter's
26.07
-34.76
-57.14%
AEO
American Eagle
12.99
-7.56
-36.79%
BKE
Buckle
55.54
16.60
42.63%
FL
Foot Locker
25.78
-6.70
-20.63%
PLCE
Children's Place
4.48
-2.03
-31.18%
VSCO
Victoria's Secret
22.34
-2.19
-8.93%

Carter's Corporate Events

Dividends
Carter’s Announces Quarterly Dividend of $0.25 Per Share
Positive
Aug 14, 2025

On August 14, 2025, Carter’s, Inc. announced a quarterly dividend of $0.25 per share, payable on September 12, 2025, to shareholders of record as of August 26, 2025. This decision reflects the company’s commitment to returning value to its shareholders and is subject to future business conditions and financial performance, as determined by the Board of Directors.

The most recent analyst rating on (CRI) stock is a Hold with a $49.00 price target. To see the full list of analyst forecasts on Carter’s stock, see the CRI Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Carter’s Board Member Hali Borenstein to Step Down
Neutral
Jul 11, 2025

On July 8, 2025, Hali Borenstein, a member of Carter’s, Inc. Board of Directors, announced she will not seek re-election at the 2026 annual shareholders’ meeting. Her decision is not due to any disagreements with the company but to focus on her role as CEO of Reformation LLC and her family. Ms. Borenstein will continue her duties on the Board until the meeting in 2026, and the company expressed gratitude for her service.

The most recent analyst rating on (CRI) stock is a Sell with a $41.00 price target. To see the full list of analyst forecasts on Carter’s stock, see the CRI Stock Forecast page.

Executive/Board ChangesShareholder MeetingsDividendsBusiness Operations and Strategy
Carter’s Announces Strategic Plan and Dividend Update
Neutral
May 20, 2025

On May 14, 2025, Carter’s held its Annual Meeting of Stockholders, where all eleven director nominees were elected for a one-year term. Additionally, the stockholders approved the 2024 executive compensation and ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for fiscal 2025. On May 20, 2025, Carter’s announced updates to its strategic plan and declared a $0.25 quarterly dividend, reflecting a realignment of its capital allocation strategy amid challenging market conditions and potential cost increases due to proposed tariffs. The company aims to return to consistent, profitable growth and will present its strategic plan in the upcoming earnings call.

The most recent analyst rating on (CRI) stock is a Hold with a $49.00 price target. To see the full list of analyst forecasts on Carter’s stock, see the CRI Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 15, 2025