Carter's (CRI) Price & Analysis

Carter's, Inc. (CRI), along with its various subsidiaries, specializes in the design, procurement, and marketing of branded children's clothing. Its extensive brand portfolio features well-known names like Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Carter's My First Love, and little planet, alongside other proprietary labels, distributed across the United States and globally. The company's operations are divided into three main business units: U.S. Retail, U.S. Wholesale, and International. Under the Carter's brand, they provide a broad range of items for infants and young children, such as bodysuits, trousers, dresses, knit sets, blankets, essential layette items, bibs, booties, sleepwear, rompers, and jumpers. The OshKosh brand is recognized for its playclothes, particularly its diverse denim apparel featuring various washes and coordinating pieces, overalls, woven bottoms, knit tops, and bodysuits. Skip Hop, another key brand, focuses on accessories for playtime, travel, mealtime, and bathtime, in addition to home gear, children's bags, and diaper bags. Complementing its main apparel categories, Carter's also offers an array of related merchandise including bedding, cribs, footwear, outerwear, swimwear, and toys, alongside accessories like diaper bags, gift sets, hair accessories, jewelry, paper goods, and hosiery. Carter's employs a multi-channel distribution strategy, maintaining a substantial wholesale presence with 18,800 points of sale in department stores, national chain retailers, and specialty shops. As of December 31, 2021, the company directly operated 980 retail stores. Furthermore, products are available through dedicated e-commerce platforms such as carters.com, oshkoshbgosh.com, oshkosh.com, and skiphop.com, as well as via international wholesale accounts and licensing agreements. Founded in 1865, Carter's, Inc. is headquartered in Atlanta, Georgia.