Brand Rejuvenation And Customer AcquisitionLeadership changes along with increased marketing and in-store bra-fitting staffing improved new-customer acquisition and retention, boosting market share and brand relevance among younger shoppers.
Gross Margin ExpansionLower promotional activity and higher average selling prices, combined with freight benefits, expanded gross margins and helped offset tariff pressure, supporting operating margin improvement.
Sales PerformanceSame-store sales exceeded expectations across core brands, driven by Victoria's Secret and PINK intimates and a breakout Sleep category that supports stronger full-price selling.