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Children's Place Retail Stores (PLCE)
NASDAQ:PLCE

Children's Place (PLCE) AI Stock Analysis

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PLCE

Children's Place

(NASDAQ:PLCE)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
$4.00
▼(-4.31% Downside)
Action:UpgradedDate:02/21/26
The score is held back primarily by weak financial quality (ongoing losses and contracting revenue) and elevated balance-sheet risk from negative equity with high debt. Technicals also lean bearish with a negative MACD and price below key longer-term moving averages. Positive operating and free cash flow provides some offset, but durability is not yet proven.
Positive Factors
Improved Cash Generation
TTM positive operating (~$54M) and free cash flow (~$40M) indicate the business is generating real cash despite accounting losses. Durable cash generation supports working capital, inventory funding and selective debt reduction or reinvestment, improving resilience if sustained.
Omni-channel Retail Model & Loyalty
A diversified revenue model—brick-and-mortar plus e-commerce—and an active loyalty program create repeat purchase behavior and distribution flexibility. This multi-channel footprint and retention mechanism support durable customer reach and smoother revenue across cycles.
Margin Expansion
A roughly 380bp gross margin improvement signals better sourcing, pricing or mix. Sustained margin expansion directly improves margin sustainability and the path to profitability, providing structural cushion against revenue softness if cost discipline holds.
Negative Factors
Weak Balance Sheet / Negative Equity
Negative trailing equity with ~ $578M debt implies thin capitalization and elevated refinancing risk. This long-term leverage profile limits financial flexibility, increases vulnerability to sales shocks, and can constrain investments or require costly refinancing under stress.
Declining Revenue and Ongoing Losses
Persistent TTM revenue decline and a negative net margin (~-4%) show the company is not consistently converting sales into profits. Structural top-line weakness undermines long-term earnings power and makes it harder to deleverage or fund growth without sustained revenue recovery.
Leadership Turnover
Recent departures (brand president exit and prior CFO/COO move) create execution risk for merchandising, digital strategy and cost initiatives. Prolonged leadership churn can slow strategic decisions and hinder consistent implementation of margin and revenue recovery plans.

Children's Place (PLCE) vs. SPDR S&P 500 ETF (SPY)

Children's Place Business Overview & Revenue Model

Company DescriptionThe Children's Place, Inc. operates as a children's specialty apparel retailer. The company operates in two segments, The Children's Place U.S. and The Children's Place International. It sells apparel, footwear, accessories, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children's Place, Place, Baby Place, Gymboree, and Sugar & Jade brand names. As of January 29, 2022, the company had 672 stores in the United States, Canada, and Puerto Rico; online stores at childrensplace.com, gymboree.com, and sugarandjade.com; and seven international franchise partners operated 211 international points of distribution in 16 countries. The company was formerly known as The Children's Place Retail Stores, Inc. and changed its name to The Children's Place, Inc. in June 2014. The Children's Place, Inc. was founded in 1969 and is headquartered in Secaucus, New Jersey.
How the Company Makes MoneyChildren's Place generates revenue primarily through the sale of its apparel and accessories in its retail stores and online. The company's revenue model is driven by direct sales to consumers, with key revenue streams including in-store transactions and e-commerce sales. Additionally, Children's Place benefits from a membership loyalty program, which encourages repeat purchases and enhances customer retention. The company also engages in promotional activities and seasonal sales to boost sales volume. Significant partnerships with manufacturers and suppliers ensure a steady flow of inventory, while collaborations with other brands for exclusive collections can also drive additional revenue. Overall, the company's strategic focus on value, quality, and customer experience plays a crucial role in its earnings.

Children's Place Earnings Call Summary

Earnings Call Date:Dec 03, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Mar 11, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong digital growth and successful marketing strategies but was overshadowed by a decline in overall sales and increased distribution costs. Management expressed confidence in addressing these challenges, but the current financial pressures were evident.
Q3-2024 Updates
Positive Updates
Digital Sales Growth
E-commerce sales grew in the low single digits, with e-commerce representing 57% of retail sales in Q3, up from 50% last year and 37% in 2019.
Inventory Reduction
Ending inventories were down 16%, exceeding expectations, contributing to a healthy inventory position entering the holiday season.
Successful Marketing Campaigns
Significant marketing campaigns including partnerships with Jonas Brothers and Mariah Carey delivered billions of impressions and high returns on ad spend.
Strong Wholesale Performance
The Amazon marketplace delivered an outstanding quarter with the largest week in history during Prime Day.
Negative Updates
Sales Decline
Net sales decreased by 5.7% to $480.2 million, with U.S. net retail sales down 8.9% and Canadian sales down 22.1%.
Increased Distribution Costs
Higher-than-planned distribution costs impacted the bottom line due to increased e-commerce volumes, higher labor costs, and delays in planned freight savings.
Gross Profit Margin Decrease
Gross profit margin decreased to 33.7% from 34.8% due to higher distribution and fulfillment expenses.
Interest Expense Increase
Interest expense increased to $7.9 million due to higher average borrowings and interest rates.
Company Guidance
During the third quarter earnings call for The Children's Place, the company exceeded expectations with net sales reaching $480.2 million, largely driven by a low single-digit increase in e-commerce sales and a significant rise in digital traffic. E-commerce represented an impressive 57% of retail sales, up from 50% the previous year. Despite a challenging macroeconomic environment, the company maintained strong merchandise margins. However, increased distribution costs due to higher fulfillment and labor expenses impacted the bottom line, with gross profit margins slightly declining to 33.7% from 34.8% the previous year. Inventory levels ended 16% lower, setting a strong foundation for Q4. For Q4, the company anticipates net sales between $460 million and $465 million and an adjusted operating profit margin of 2% to 3%. Full-year 2023 expectations include net sales of $1.605 billion to $1.61 billion, with adjusted net loss per share projected between negative $0.59 and negative $0.39. Looking forward, the company plans further inventory reductions and capital expenditures of $25 million to $30 million, focusing on digital initiatives and fulfillment enhancements.

Children's Place Financial Statement Overview

Summary
Results remain pressured: TTM revenue is down and profitability is still negative despite improved gross margin. The biggest risk is the balance sheet (slightly negative equity against substantial debt), partially offset by improved TTM operating and free cash flow that has turned positive but remains historically choppy.
Income Statement
28
Negative
TTM (Trailing-Twelve-Months) results show continued pressure: revenue is down (-3.787) and profitability remains negative (net margin about -4.0% with slightly negative operating profit). While gross margin improved versus 2024 (roughly 28.6% vs. 24.8%), the company is still not converting sales into earnings, and performance has been volatile over the last several years (strong 2022 profitability followed by losses in 2023–TTM).
Balance Sheet
15
Very Negative
Balance sheet risk is elevated: TTM (Trailing-Twelve-Months) equity is slightly negative (-$8.6M) against substantial debt (~$578M), which implies thin/negative capitalization and limited balance-sheet flexibility. Total assets are ~$763M, but the negative equity profile (also negative in multiple recent annual periods) heightens refinancing and downturn risk even though debt dollars are not accelerating meaningfully versus the prior year.
Cash Flow
52
Neutral
Cash generation is a relative bright spot in TTM (Trailing-Twelve-Months): operating cash flow is positive (~$54M) and free cash flow is positive (~$40M), a sharp improvement from the most recent annual period where both were negative. However, cash flow has been choppy over time, and the relationship between operating cash flow and reported earnings remains mixed given ongoing net losses and a very weak/free-cash-flow growth figure in the dataset, suggesting durability is not yet proven.
BreakdownTTMJan 2025Apr 2024Jan 2023Jan 2022Jan 2021
Income Statement
Total Revenue1.29B1.39B1.60B1.71B1.92B1.52B
Gross Profit368.60M419.85M398.09M462.70M737.72M266.85M
EBITDA22.84M25.96M-36.52M138.96M434.64M-20.30M
Net Income-51.70M-57.82M-154.54M-1.14M187.17M-140.37M
Balance Sheet
Total Assets762.51M747.55M800.31M986.28M1.04B1.14B
Cash, Cash Equivalents and Short-Term Investments7.25M5.35M13.64M16.69M54.79M63.55M
Total Debt577.70M586.33M463.84M511.80M450.86M633.88M
Total Liabilities771.12M806.96M809.33M827.80M811.99M1.04B
Stockholders Equity-8.61M-59.41M-9.02M158.48M225.47M93.38M
Cash Flow
Free Cash Flow39.73M-133.42M65.24M-53.80M103.97M-66.30M
Operating Cash Flow54.13M-117.59M92.80M-8.22M133.28M-35.72M
Investing Cash Flow-14.39M-15.83M-27.79M-45.95M-29.29M-30.37M
Financing Cash Flow-39.09M128.40M-68.27M17.06M-112.74M60.93M

Children's Place Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.18
Price Trends
50DMA
4.61
Negative
100DMA
6.16
Negative
200DMA
5.77
Negative
Market Momentum
MACD
-0.11
Negative
RSI
44.45
Neutral
STOCH
56.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLCE, the sentiment is Negative. The current price of 4.18 is above the 20-day moving average (MA) of 4.18, below the 50-day MA of 4.61, and below the 200-day MA of 5.77, indicating a neutral trend. The MACD of -0.11 indicates Negative momentum. The RSI at 44.45 is Neutral, neither overbought nor oversold. The STOCH value of 56.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PLCE.

Children's Place Risk Analysis

Children's Place disclosed 35 risk factors in its most recent earnings report. Children's Place reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Children's Place Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$1.50B16.6510.27%4.89%-0.34%-61.00%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
$364.33M-8.61%2.68%-5.16%-3394.48%
48
Neutral
$42.36M-34.77%-8.31%36.10%
45
Neutral
$104.16M-46.85-7.33%-114.80%
44
Neutral
$99.31M-10.09%81.44%
42
Neutral
$60.43M-6.57-5.58%-1.01%65.04%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PLCE
Children's Place
4.25
-4.70
-52.51%
CRI
Carter's
42.39
0.65
1.56%
CATO
The Cato
3.02
-0.14
-4.43%
DBI
Designer Brands
7.38
3.19
76.13%
TLYS
Tilly's
1.38
-2.13
-60.68%
CURV
Torrid Holdings
1.04
-5.07
-82.98%

Children's Place Corporate Events

Executive/Board Changes
Children’s Place Announces Brand President Leadership Transition
Neutral
Feb 12, 2026

On February 12, 2026, The Children’s Place, Inc. reported that its Brand President, Claudia Lima-Guinehut, had departed the company. The company stated that her departure was not due to any disagreement regarding its operations, policies, or practices, suggesting an orderly leadership transition without disclosed operational or governance disputes.

The most recent analyst rating on (PLCE) stock is a Sell with a $4.50 price target. To see the full list of analyst forecasts on Children’s Place stock, see the PLCE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 21, 2026