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ODDITY Tech Ltd. Class A (ODD)
NASDAQ:ODD
US Market

ODDITY Tech Ltd. Class A (ODD) AI Stock Analysis

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ODD

ODDITY Tech Ltd. Class A

(NASDAQ:ODD)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
$16.00
▲(8.55% Upside)
Action:ReiteratedDate:02/26/26
The score is supported primarily by strong financial fundamentals (profitability and a low-debt balance sheet) and an attractive P/E. It is held back by very weak technical momentum and a cautious earnings-call outlook with near-term revenue declines, elevated acquisition costs, and limited guidance visibility.
Positive Factors
Revenue Scaling / Product Demand
Multi-year revenue scaling to $810M in 2025 demonstrates durable product-market fit for ODDITY’s AI-driven commerce and subscription offerings. Sustained demand across core brands and repeat purchase behavior support predictable revenue streams and long-term market penetration beyond short-term ad cycles.
High Gross Margins & Profitability
Very high gross margins and a 20% adjusted EBITDA margin reflect structurally advantaged unit economics from software, platform and branded commerce integration. This margin base provides durable capacity to invest in R&D, marketing, and new brands while retaining the ability to generate operating profits as the business scales.
Strong Balance Sheet & Cash Generation
Large cash reserves, positive annual free cash flow and a newly expanded $350M undrawn credit line provide financial flexibility to fund product development, weather temporary marketing disruptions, pursue M&A or maintain buybacks. Conservative leverage supports resilience over a multi‑quarter horizon.
Negative Factors
Ad Partner Concentration & Algorithm Risk
Heavy reliance on a single advertising partner creates structural execution risk: algorithm changes doubled acquisition costs and materially depressed near-term revenue. Sustained dependence increases volatility in new user acquisition economics and forces strategic shifts (channel diversification) to secure long-term growth.
Rising Customer Acquisition Costs & Margin Pressure
A sustained increase in ad spend and elevated CPAs compress operating margins and reduce the payoff from scale. If higher marketing intensity or worse acquisition economics persist, adjusted EBITDA and FCF will be structurally constrained, limiting reinvestment capacity and forcing tougher unit‑economics decisions.
Cash Flow Volatility & Reinvestment Needs
Although FCF remained positive, a meaningful drop and a sharp asset increase in 2025 indicate working‑capital swings and heavier reinvestment. Continued cash‑flow volatility raises funding risk for growth initiatives and may require using credit or slowing returns if new investments don’t translate into steady earnings.

ODDITY Tech Ltd. Class A (ODD) vs. SPDR S&P 500 ETF (SPY)

ODDITY Tech Ltd. Class A Business Overview & Revenue Model

Company DescriptionOddity Tech Ltd., together with its subsidiaries, operates as a consumer-tech company worldwide. The company provides beauty and wellness products utilizing its PowerMatch technology. It builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company offers products for face and complexion, eyes and brows, lips, and skin care under the IL MAKIAGE brand; and hair and skin care products under the SpoiledChild brand. The company was incorporated in 2013 and is based in Tel Aviv-Jaffa, Israel.
How the Company Makes MoneyODDITY Tech Ltd. generates revenue primarily through a subscription-based model, offering its technology solutions and platforms to beauty brands on a recurring basis. Key revenue streams include subscription fees from brands utilizing its AI-driven analytics tools, transaction fees from e-commerce sales facilitated through its platform, and consulting services that help brands optimize their marketing strategies. Additionally, the company may benefit from significant partnerships with major beauty retailers and brands, providing access to a larger customer base and enhancing its market presence. These partnerships can also lead to collaborative marketing efforts and shared revenue opportunities.

ODDITY Tech Ltd. Class A Earnings Call Summary

Earnings Call Date:Feb 25, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Neutral
The call highlights a company with strong underlying fundamentals: record revenue, robust repeat purchase behavior, profitable operations (20.2% adjusted EBITDA margin), successful brand launches (METHODIQ) and meaningful R&D/product pipeline progress. However, a technical dislocation with a major advertising partner's algorithm has caused a sharp and abnormal rise in customer acquisition costs, prompting a significant near-term revenue and margin headwind (Q1 sales expected to decline ~30%), higher ad spend (~50% YoY) and uncertainty for 2026 guidance. Management emphasizes confidence in remediation and the non-structural nature of the issue, but near-term execution risk and timing uncertainty temper the outlook.
Q4-2025 Updates
Positive Updates
Record Annual Revenue and Growth
Net revenue grew 25% year-over-year to a record $810 million for fiscal 2025, ahead of long-term target and company plan.
Strong Profitability Metrics
Delivered record adjusted EBITDA of $163 million with a 20.2% adjusted EBITDA margin (consistent with the 20% long-term target); adjusted diluted EPS of $2.21 for the full year 2025.
Q4 Outperformance
Fourth-quarter net revenue increased 24% year-over-year to $153 million, exceeding guidance (21%–23%); Q4 adjusted EBITDA of $13 million and adjusted diluted EPS of $0.20, both above guidance.
High Repeat Sales and Customer Retention
Approximately 70% of 2025 revenue came from repeat sales; 12-month net revenue repeat rates for the 2024 cohort exceeded 100% and improved versus the 2023 cohort—supporting long-term unit economics.
Brand and Product Momentum
IL MAKIAGE grew low double digits to ~ $560 million; IL MAKIAGE Skin rose to ~40% of brand revenue (from ~30% in 2024). SpoiledChild grew double digits to ~ $250 million. Launched third brand METHODIQ with early success and app engagement metrics showing positive KPI trends.
International Expansion
ODDITY International revenue grew 42% for the year and now represents 17.5% of total net revenue, driving incremental growth outside the U.S.
Investment in R&D and Product Pipeline
Continued build-out of ODDITY LABS (in silico, in vitro and traditional biology, new peptide capabilities). Company expects 8 products in market in 2026 using ODDITY LABS molecules, indicating meaningful product pipeline progress.
Strong Balance Sheet and Cash Generation
Ended year with $776 million in cash and equivalents, generated $84 million of free cash flow for 2025, amended credit facilities expanded borrowing capacity to $350 million (undrawn), and $103 million remaining on share repurchase authorization.
Negative Updates
Advertising Algorithm Dislocation and Elevated CPA
Company experienced an unprecedented dislocation with its largest ad partner's algorithm causing abnormal increases in new user acquisition cost (CPA), in some cases 2x+ higher, severely reducing efficient scale of acquisition.
Near-Term Revenue Impact and Guidance Uncertainty
Management expects Q1 sales to decline approximately 30% due to reduced acquisition revenue, anticipates Q2 sales are also likely to decline, and has declined to provide full-year 2026 guidance due to uncertain timing of normalization.
Higher Advertising Spend and Margin Pressure
Advertising costs increased ~50% year-over-year in 2025 (reflecting international and METHODIQ investments plus higher acquisition costs), contributing to compressed adjusted EBITDA margin (Q4 margin compressed 410 bps year-over-year).
Q4 Gross Margin Compression and Inventory Build
Q4 gross margin compressed 220 basis points year-over-year (though above guidance); free cash flow in Q4 was negatively impacted by ~ $19 million of increased inventory (seasonal plus METHODIQ stock).
Customer Acquisition Model Vulnerability
Try-Before-You-Buy offering appears to be an edge case in the new auction dynamics and may have contributed to lower-quality auctions and higher CPAs; remediation is in progress but recovery timing is uncertain.
Concentration Risk in a Single Large Ad Partner
Pure platform orders attributed to the largest ad partner represent just under one-quarter of revenue; algorithm changes at that partner had outsized, cross-brand effects despite other ad relationships.
Near-Term Profitability Headwinds
At current elevated CPAs, first-order acquisitions are not profitable, creating material near-term negative impact on EBITDA even though 12-month contribution margins remain positive due to strong repeat behavior.
Execution Risk and Uncertain Remediation Timeline
Remediation actions (infrastructure, model retraining, offering adjustments) have started but are in early stages; company expects progress in Q2 and normalization possibly in H2, but success is not guaranteed.
Company Guidance
Management declined to give full‑year 2026 guidance, saying Q1 sales are expected to decline roughly 30% (Q2 also likely to decline, magnitude uncertain) with remediation work underway to normalize CPAs (they've seen CPAs >2x in some cases) and hoping for improvement in Q2 and normalization in H2 (Q3–Q4); they warned 2026 will face near‑term headwinds and that at current CPAs first‑order economics are unprofitable though the business remains profitable on a 12‑month direct contribution basis. For context, 2025 was a record year with net revenue $810M (+25%), adjusted EBITDA $163M (20.2% margin), adjusted diluted EPS $2.21, gross margin 72.7% (+30 bps), cash & equivalents $776M and free cash flow $84M; Q4 revenue was $153M (+24%), Q4 adjusted EBITDA $13M (8.2%) and adjusted EPS $0.20, with Q4 gross margin 70.5% (‑220 bps). Other metrics noted: advertising spend +~50% YoY, international revenue +42% (17.5% of net revenue), IL MAKIAGE ≈$560M (IL MAKIAGE Skin ~40% of that brand), SpoiledChild ≈$250M, repeat sales ≈70% of revenue with 12‑month net‑revenue repeat >100% for the 2024 cohort, Q4 inventory build ≈$19M, $350M undrawn credit capacity, and $103M remaining on the share repurchase authorization.

ODDITY Tech Ltd. Class A Financial Statement Overview

Summary
Strong overall fundamentals: rapid multi-year revenue scaling and solid profitability, supported by a conservatively levered balance sheet. Offsetting factors include 2025 growth deceleration, signs of margin pressure, and a notable step-down/volatility in operating cash flow and free cash flow versus 2024.
Income Statement
86
Very Positive
Revenue has scaled rapidly over the last several years (from $111M in 2020 to $810M in 2025), showing strong product demand and business momentum, though 2025 growth slowed materially versus the prior two years. Profitability is a clear strength: gross profit has remained high and net income increased to $111M in 2025. A watch item is that operating profit appears to have grown much more slowly than revenue in 2025, suggesting some margin pressure or higher operating investment as the company scales.
Balance Sheet
90
Very Positive
The balance sheet is conservatively levered, with low debt relative to equity across the period (debt-to-equity stayed well under 0.2 in the years provided). Equity has expanded significantly, and the company has posted strong returns on equity in 2023–2024, indicating efficient capital use. The main caution is that total assets jumped sharply in 2025, which may imply heavier reinvestment or balance sheet expansion that needs to translate into sustained earnings and cash generation.
Cash Flow
78
Positive
Cash generation is generally solid: free cash flow has been positive each year provided and was ~$84M in 2025. In 2023–2024, free cash flow tracked closely with net income, supporting earnings quality. However, cash flow volatility is a key weakness—operating cash flow fell meaningfully in 2025 versus 2024 and free cash flow declined about 18% in 2025, indicating potentially higher working-capital needs or timing effects that bear monitoring.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue809.84M647.04M508.69M324.52M222.56M
Gross Profit588.71M468.32M358.23M218.05M153.18M
EBITDA129.46M125.43M82.92M32.07M23.52M
Net Income110.75M101.49M58.53M21.73M13.92M
Balance Sheet
Total Assets1.14B438.88M404.91M216.41M142.97M
Cash, Cash Equivalents and Short-Term Investments413.38M100.22M115.65M40.95M28.83M
Total Debt40.93M22.71M12.51M15.88M5.35M
Total Liabilities741.30M156.58M121.80M117.70M74.32M
Stockholders Equity396.50M282.30M283.11M98.70M68.65M
Cash Flow
Free Cash Flow83.64M129.76M81.84M31.25M3.12M
Operating Cash Flow87.58M137.76M87.45M39.03M9.87M
Investing Cash Flow-267.25M1.35M-139.99M-25.78M-18.78M
Financing Cash Flow531.35M-127.30M48.81M-246.00K-318.00K

ODDITY Tech Ltd. Class A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.74
Price Trends
50DMA
35.03
Negative
100DMA
40.39
Negative
200DMA
53.69
Negative
Market Momentum
MACD
-2.78
Positive
RSI
18.59
Positive
STOCH
30.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ODD, the sentiment is Negative. The current price of 14.74 is below the 20-day moving average (MA) of 29.65, below the 50-day MA of 35.03, and below the 200-day MA of 53.69, indicating a bearish trend. The MACD of -2.78 indicates Positive momentum. The RSI at 18.59 is Positive, neither overbought nor oversold. The STOCH value of 30.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ODD.

ODDITY Tech Ltd. Class A Risk Analysis

ODDITY Tech Ltd. Class A disclosed 95 risk factors in its most recent earnings report. ODDITY Tech Ltd. Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

ODDITY Tech Ltd. Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$3.02B43.7819.10%18.37%
71
Outperform
$1.79B27.629.79%10.58%-45.52%
69
Neutral
$1.67B8.2032.63%25.80%10.73%
68
Neutral
$5.74B23.5914.20%204.86%
66
Neutral
$2.19B0.58%24.71%99.52%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
$2.18B-63.29-9.95%11.05%45.23%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ODD
ODDITY Tech Ltd. Class A
13.77
-31.35
-69.49%
TENB
Tenable Holdings
19.38
-18.36
-48.65%
AVPT
AvePoint
10.38
-6.70
-39.23%
PAYO
Payoneer
4.27
-4.41
-50.81%
CLBT
Cellebrite DI
13.76
-4.74
-25.62%
DOCN
DigitalOcean Holdings
54.26
11.55
27.04%

ODDITY Tech Ltd. Class A Corporate Events

ODDITY Tech Posts Record 2025 Results but Warns of Q1 2026 Revenue Hit from Ad Disruption
Feb 25, 2026

ODDITY Tech reported record results for 2025 on February 25, 2026, with fourth quarter net revenue up 24% year over year to $153 million and full-year revenue up 25% to $810 million, both above prior guidance. The company also delivered full-year adjusted EBITDA of $163 million, strong cash generation with $84 million in free cash flow and ended 2025 with $776 million in cash and investments plus amended credit facilities totaling $350 million.

Management highlighted continued double-digit growth from IL MAKIAGE and SpoiledChild and the successful fourth-quarter launch of its third brand, METHODIQ, while continuing to invest in the ODDITY LABS platform. However, CEO Oran Holtzman disclosed a significant disruption with the firm’s largest advertising partner that has sharply raised new user acquisition costs, leading ODDITY to forecast an approximately 30% year-over-year revenue decline in the first quarter of 2026 even as it expects gradual recovery later in the year and maintains its share buyback program with $103 million remaining authorized through mid-2027.

The most recent analyst rating on (ODD) stock is a Hold with a $40.00 price target. To see the full list of analyst forecasts on ODDITY Tech Ltd. Class A stock, see the ODD Stock Forecast page.

ODDITY Tech Secures Expanded $350 Million Credit Facilities to Fund Growth
Jan 12, 2026

On January 12, 2026, ODDITY Tech Ltd. disclosed that it has amended its existing agreements with a syndicate of banks to secure expanded credit facilities totaling $350 million, effective January 15, 2026, replacing its previous $200 million lines of credit. The new undrawn facilities, available for three years through January 14, 2029, are designed to enhance the company’s financial flexibility to support growth initiatives, acquisitions, share buybacks and other general corporate purposes, with borrowings priced at SOFR plus 2.7% for term loans maturing January 14, 2031 and a 0.3% commitment fee on unused amounts; the facilities are backed by a negative pledge and subsidiary guarantees and include standard covenants, notably a net debt-to-EBITDA cap of 4x, underscoring a balanced approach to leveraging for expansion while maintaining financial discipline for stakeholders.

The most recent analyst rating on (ODD) stock is a Buy with a $50.00 price target. To see the full list of analyst forecasts on ODDITY Tech Ltd. Class A stock, see the ODD Stock Forecast page.

ODDITY Tech Announces Leadership Change at ODDITY LABS, Affirms Outlook
Jan 7, 2026

On January 7, 2026, ODDITY Tech Ltd. reported that Dr. Ido Bachelet, formerly Chief Science Officer of ODDITY LABS, is no longer employed by the company, with his responsibilities redistributed among the existing ODDITY LABS leadership team. The company emphasized that his departure did not stem from any disagreement over operations, policies, or practices and stated that the organizational change is not expected to affect its financial outlook or disrupt ODDITY LABS’ operations, including current product development and commercialization timelines, signaling continuity and stability for stakeholders despite the leadership change.

The most recent analyst rating on (ODD) stock is a Buy with a $80.00 price target. To see the full list of analyst forecasts on ODDITY Tech Ltd. Class A stock, see the ODD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 26, 2026