Execution Risk For New BrandUncertainty around METHODIQ execution increases the risk that the new brand may underperform expectations and fail to contribute the projected revenue lift.
Marketing Cost PressureElevated media and customer-acquisition costs could erode flow-through to margins and limit the benefit of revenue beats if marketing efficiency deteriorates.
US Market ConcentrationHigh dependence on the US market leaves results exposed to region-specific softness, making revenue sustainability vulnerable to changes in US demand.