Ad Platform DisruptionAn algorithm change at the largest advertising partner redirected lower-quality traffic and sharply increased customer acquisition costs, pressuring revenue and marketing efficiency.
Guidance And VisibilityLowered revenue guidance and the absence of a full-year outlook reduced visibility into future performance and increased uncertainty around near-term earnings.
Unprofitable Advertising SpendPlans to continue investing in the impacted advertising channel despite initial customers being unprofitable may prolong financial pressure and delay margin recovery.