Advertising ModelThe launch of AppLovin's self-serve advertising model will enable advertisers to onboard themselves, introducing credit card billing for SMBs and paving the way for scaling advertiser count.
Market ExpansionAppLovin is entering its next phase of growth, with self-serve, e-commerce, and international expansion set to unlock a significantly larger addressable market.
Market PresenceAppLovin's addition to the S&P 500 enhances visibility and institutional ownership, representing a transformative growth catalyst.