AppLovin (APP) AI Stock Analysis

• Market Cap: $215.58B
• Dividend Yield: N/A
• Average Volume (3M): 8.06M
• Price to Earnings (P/E): 94.7
• Beta (1Y): 3.29
• Revenue Growth: 34.33%
• EPS Growth: 180.24%
• Country: US
• Employees: 1,533
• Sector: Communication Services
• Sector Strength: 97
• Industry: Software - Application
• EPS (TTM): 2.39
• Shares Outstanding: 307,636,380
• 10 Day Avg. Volume: 3,863,122
• 30 Day Avg. Volume: 8,058,054
• PEG Ratio: 0.19
• Price to Book (P/B): 100.11
• Price to Sales (P/S): 23.17
• P/FCF Ratio: 52.10
• Enterprise Value/Market Cap: 0.57
• Enterprise Value/Revenue: 22.98
• Enterprise Value/Gross Profit: 28.42
• Enterprise Value/Ebitda: 39.22
• 1Y Price Target: $678.11
• Price Target Upside: 6.40% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 20

• Rating: 69 Neutral
• Price Target: $618.00 ▼(-3.03% Downside)

AppLovin's strong financial performance and positive earnings call outlook are significant strengths, driving the overall score. However, technical analysis indicates potential bearish momentum, and the high P/E ratio suggests overvaluation, which tempers the overall score.

Positive Factors

Revenue Growth

Strong revenue growth indicates effective market penetration and product adoption, supporting long-term business expansion and competitive positioning.

Cash Flow Generation

Robust cash flow generation enhances financial flexibility, allowing for strategic investments and debt management, underpinning sustainable growth.

Strategic Focus Shift

Divesting non-core assets allows AppLovin to concentrate resources on its advertising platform, potentially improving operational efficiency and market focus.

Negative Factors

High Leverage

High leverage can strain financial resources and limit flexibility, posing risks to long-term stability if not managed effectively.

Limited E-commerce Onboarding

Delays in onboarding new e-commerce clients could slow revenue diversification and growth in the short to medium term, impacting market expansion.

User Acquisition Challenges

Challenges in user acquisition post-lawsuit highlight potential vulnerabilities in adapting to industry changes, affecting growth in user base and revenue.

AppLovin Business Overview & Revenue Model

Company Description

AppLovin (APP) is a technology company that operates in the mobile app ecosystem, focusing primarily on app monetization and user acquisition solutions. Founded in 2012, AppLovin provides comprehensive tools and services for developers to grow and monetize their applications. The company operates in two main segments: its advertising platform, which helps app developers monetize their apps through targeted ads, and its software development kit (SDK), which offers analytics and marketing tools to optimize app performance. AppLovin has a diverse portfolio of owned and operated apps, alongside a robust marketplace for app developers and advertisers.

How the Company Makes Money

AppLovin generates revenue primarily through its advertising platform, offering solutions for both performance-based and brand advertising. The company earns money by facilitating ad placements within mobile applications, where it charges advertisers based on impressions, clicks, or installs generated through its network. Key revenue streams include programmatic advertising and direct deals with advertisers, allowing for dynamic pricing based on market demand. Additionally, AppLovin's SDK provides valuable analytical insights and marketing capabilities to app developers, which can be monetized through subscriptions or usage fees. Significant partnerships with major advertisers and app developers enhance its market reach and revenue potential, driving further growth in its earnings.

AppLovin Financial Statement Overview

Summary

AppLovin demonstrates strong financial health with robust profitability and cash flow metrics. The income statement shows high profitability with strong margins, and the cash flow statement indicates excellent cash generation. However, the balance sheet reveals high leverage, which poses a risk if not managed carefully.

Income Statement

AppLovin's income statement shows strong profitability with a high gross profit margin of 80.61% and a net profit margin of 43.72% for TTM (Trailing-Twelve-Months). The company has demonstrated consistent revenue growth, with a 3.48% increase in the latest period. EBIT and EBITDA margins are also robust at 51.92% and 58.59%, respectively, indicating efficient operational management. Overall, the income statement reflects a healthy and growing business with strong profitability metrics.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 3.01, indicating significant leverage, which could pose a risk if not managed carefully. However, the return on equity is impressive at 246.45%, suggesting effective use of equity to generate profits. The equity ratio stands at 19.58%, reflecting a moderate level of equity financing. While the company is profitable, the high leverage requires careful monitoring.

Cash Flow

AppLovin's cash flow statement is strong, with a notable free cash flow growth rate of 12.56% and a high operating cash flow to net income ratio of 2.61. The free cash flow to net income ratio is nearly 1, indicating that net income is effectively translating into cash flow. These metrics suggest excellent cash generation and liquidity, supporting the company's ability to invest in growth and manage debt.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	5.31B	4.71B	3.28B	2.82B	2.79B	1.45B
Gross Profit	4.30B	3.54B	2.22B	1.56B	1.81B	895.51M
EBITDA	3.11B	2.34B	1.15B	513.77M	580.54M	197.12M
Net Income	2.43B	1.58B	356.71M	-192.75M	35.45M	-125.19M
Balance Sheet
Total Assets	5.96B	5.87B	5.36B	5.85B	6.16B	2.15B
Cash, Cash Equivalents and Short-Term Investments	1.19B	741.41M	502.15M	1.08B	1.52B	317.24M
Total Debt	3.51B	3.56B	3.18B	3.28B	3.33B	1.70B
Total Liabilities	4.79B	4.78B	4.10B	3.95B	4.03B	2.31B
Stockholders Equity	1.17B	1.09B	1.26B	1.90B	2.14B	-158.54M
Cash Flow
Free Cash Flow	2.85B	2.09B	1.06B	412.11M	360.46M	219.64M
Operating Cash Flow	2.86B	2.10B	1.06B	412.77M	361.85M	222.88M
Investing Cash Flow	416.50M	-106.75M	-77.83M	-1.37B	-1.21B	-679.89M
Financing Cash Flow	-2.50B	-1.75B	-1.56B	-526.85M	3.11B	377.86M

AppLovin Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 637.33
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For APP, the sentiment is Positive. The current price of 637.33 is above the 20-day moving average (MA) of 602.92, above the 50-day MA of 589.05, and above the 200-day MA of 407.11, indicating a bullish trend. The MACD of 8.23 indicates Negative momentum. The RSI at 56.75 is Neutral, neither overbought nor oversold. The STOCH value of 79.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for APP.

AppLovin Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TTD	―	$24.58B	60.62	16.36%	―	23.18%	63.48%
APP	―	$215.58B	94.68	240.30%	―	34.33%	180.24%
SRAD	―	$7.96B	63.60	11.80%	―	20.14%	335.82%
GTLB	―	$8.13B	―	-0.63%	―	28.97%	98.96%
Sector *	―	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SPT	―	$604.44M	―	-32.50%	―	14.79%	27.52%
U	―	$16.01B	―	-13.62%	―	-13.74%	48.10%

AppLovin Corporate Events

AppLovin’s Earnings Call Highlights Strong Growth

In the recent earnings call, AppLovin Corp. Class A showcased a robust financial performance, marked by substantial revenue and EBITDA growth. The company highlighted successful strategic shifts, including the sale of its Apps business, and promising advancements in its ad platform. Despite facing challenges in e-commerce onboarding and international expansion, the positive developments significantly overshadowed these hurdles.

AppLovin Reports Strong Q2 2025 Financial Growth

AppLovin Corporation, a prominent marketing platform, specializes in providing end-to-end software and AI solutions to help businesses connect with their ideal customers and grow their global audiences.