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AppLovin (APP)
NASDAQ:APP
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AppLovin (APP) AI Stock Analysis

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APP

AppLovin

(NASDAQ:APP)

Rating:79Outperform
Price Target:
$502.00
▲(4.89% Upside)
AppLovin's overall stock score is driven by strong financial performance and a positive outlook from the latest earnings call. The company's robust cash flow and profitability metrics provide a solid foundation, while technical indicators support a bullish trend. However, the high P/E ratio suggests a potential overvaluation risk.
Positive Factors
Ad Platform Expansion
AppLovin is on track to open its Ad platform to incremental web-based advertisers.
Financial Performance
APP's revenue and adjusted EBITDA both exceeded management’s guidance, indicating strong financial performance.
Self-Service Initiative
The self-serve platform is expected to be met with strong initial demand as advertisers look to deploy experimental budgets based on largely positive pilot feedback.
Negative Factors
Execution Risk
There is execution risk involved in achieving the estimated ecommerce revenue for '26E.
Macroeconomic Exposure
Risk exists that shares could underperform in a weaker macroeconomic environment due to APP's e-commerce exposure and less advertiser breadth compared to larger ad platforms.
Market Scaling Concerns
There is uncertainty regarding APP's ability to scale meaningfully beyond gaming, which presents potential risks.

AppLovin (APP) vs. SPDR S&P 500 ETF (SPY)

AppLovin Business Overview & Revenue Model

Company DescriptionAppLovin (APP) is a technology company that operates in the mobile app ecosystem, focusing primarily on app monetization and user acquisition solutions. Founded in 2012, AppLovin provides comprehensive tools and services for developers to grow and monetize their applications. The company operates in two main segments: its advertising platform, which helps app developers monetize their apps through targeted ads, and its software development kit (SDK), which offers analytics and marketing tools to optimize app performance. AppLovin has a diverse portfolio of owned and operated apps, alongside a robust marketplace for app developers and advertisers.
How the Company Makes MoneyAppLovin generates revenue primarily through its advertising platform, offering solutions for both performance-based and brand advertising. The company earns money by facilitating ad placements within mobile applications, where it charges advertisers based on impressions, clicks, or installs generated through its network. Key revenue streams include programmatic advertising and direct deals with advertisers, allowing for dynamic pricing based on market demand. Additionally, AppLovin's SDK provides valuable analytical insights and marketing capabilities to app developers, which can be monetized through subscriptions or usage fees. Significant partnerships with major advertisers and app developers enhance its market reach and revenue potential, driving further growth in its earnings.

AppLovin Key Performance Indicators (KPIs)

Any
Any
Monthly Active Payers
Monthly Active Payers
Measures the number of users making payments each month, indicating the level of user engagement and monetization success within the platform.
Chart InsightsAppLovin's Monthly Active Payers have been on a declining trend since 2021, stabilizing somewhat in recent quarters but still showing a decrease. This aligns with the company's strategic pivot away from its games business, as highlighted in the latest earnings call. The sale of the games division to Tripledot Studios allows AppLovin to concentrate on its Advertising segment, which is expected to drive revenue growth through machine learning and AI advancements. While this shift may initially impact payer metrics, it positions the company for stronger performance in its core advertising operations.
Data provided by:Main Street Data

AppLovin Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call reflects a positive outlook for AppLovin, driven by significant revenue and EBITDA growth, successful strategic divestitures, and promising new product launches. While there are some limitations in e-commerce onboarding, the overall trajectory is strong with future growth expected from the AXON platform and international expansion.
Q2-2025 Updates
Positive Updates
Strong Revenue and EBITDA Growth
AppLovin reported a 77% year-over-year revenue increase to approximately $1.260 billion, with adjusted EBITDA nearly doubling to $1.020 billion, achieving an 81% adjusted EBITDA margin.
Successful Sale of Apps Business
Completed the sale of the Apps business to Tripledot Studios, contributing $425 million in net cash, and focusing on the advertising business.
Launch of AXON Ads Manager
AXON ads manager, a self-service portal, was quietly launched and is expected to significantly contribute to growth by expanding advertiser access and capabilities.
Strong Free Cash Flow Generation
Generated $768 million in free cash flow, up 72% year-over-year, with significant share repurchases reducing the weighted average diluted common shares outstanding.
Positive Financial Guidance
Guidance for Q3 2025 anticipates $1.320 billion to $1.340 billion in revenue and adjusted EBITDA between $1.070 billion and $1.090 billion.
Negative Updates
Limited E-commerce Onboarding
Onboarding of new e-commerce customers was limited to focus on the preparation for the self-serve launch in Q4, potentially impacting immediate growth.
Challenges in User Acquisition Post-Apple-Epic Lawsuit
No immediate impact observed from the Apple versus Epic lawsuit on user acquisition spend from gaming companies, with expected benefits delayed.
Company Guidance
In the earnings call for AppLovin's second quarter of fiscal year 2025, key guidance was provided regarding the company's future performance and strategic initiatives. AppLovin anticipates a continued strong growth trajectory, forecasting a revenue range of $1.320 billion to $1.340 billion and an adjusted EBITDA of $1.070 billion to $1.090 billion for Q3 2025. This guidance reflects a targeted adjusted EBITDA margin of 81%. The company is poised to sustain 20% to 30% year-over-year growth in its gaming sector and is excited about expanding beyond its core market with the AXON ads manager. This self-service portal, set for a referral-based launch on October 1, 2025, will enhance accessibility and operational efficiency for advertisers. AppLovin also reported a 77% increase in revenue to $1.260 billion and an impressive adjusted EBITDA of $1.020 billion for Q2, with a free cash flow generation of $768 million. The company's strategic focus includes global expansion and opening its platform to international markets, aiming for substantial growth in its advertising business segment.

AppLovin Financial Statement Overview

Summary
AppLovin demonstrates strong financial performance with impressive revenue growth and profit margins, supported by robust cash flow generation. High profitability and cash flow stability position the company well for growth, although the high leverage poses a risk if market conditions deteriorate.
Income Statement
85
Very Positive
AppLovin has demonstrated strong revenue growth with a Revenue Growth Rate of 9.03% TTM and significant improvements in profitability. The Gross Profit Margin is robust at 77.41% TTM, and the Net Profit Margin is impressive at 37.38% TTM, reflecting efficient cost management and strong pricing power. The EBIT Margin of 42.86% TTM and EBITDA Margin of 51.23% TTM also highlight operational efficiency. However, historical profitability volatility and past net losses are points of concern.
Balance Sheet
70
Positive
The balance sheet shows a moderate level of leverage, with a Debt-to-Equity Ratio of 6.45 TTM, indicating significant reliance on debt financing. The Return on Equity (ROE) is high at 333.74% TTM, driven by strong net income, though this is partly due to low equity levels. The Equity Ratio of 10.09% TTM indicates that only a small portion of assets is funded by equity, which represents a potential risk during downturns. Overall, while profitability is strong, high leverage is a concern.
Cash Flow
90
Very Positive
Operating cash flow is strong, with a high Operating Cash Flow to Net Income Ratio of 1.32 TTM, indicating efficient conversion of income into cash. The Free Cash Flow to Net Income Ratio also highlights robust cash generation at 1.32 TTM. Free Cash Flow Growth Rate is significant at 20.95% TTM, reflecting healthy cash flow improvements. The cash flow stability and growth are major strengths, supporting high liquidity and financial flexibility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.31B4.71B3.28B2.82B2.79B1.45B
Gross Profit4.30B3.54B2.22B1.56B1.81B895.51M
EBITDA3.11B2.34B1.15B513.77M580.54M197.12M
Net Income2.43B1.58B356.71M-192.75M35.45M-125.19M
Balance Sheet
Total Assets5.96B5.87B5.36B5.85B6.16B2.15B
Cash, Cash Equivalents and Short-Term Investments1.19B741.41M502.15M1.08B1.52B317.24M
Total Debt3.51B3.56B3.18B3.28B3.33B1.70B
Total Liabilities4.79B4.78B4.10B3.95B4.03B2.31B
Stockholders Equity1.17B1.09B1.26B1.90B2.14B-158.54M
Cash Flow
Free Cash Flow2.85B2.09B1.06B412.11M360.46M219.64M
Operating Cash Flow2.86B2.10B1.06B412.77M361.85M222.88M
Investing Cash Flow416.50M-106.75M-77.83M-1.37B-1.21B-679.89M
Financing Cash Flow-2.50B-1.75B-1.56B-526.85M3.11B377.86M

AppLovin Technical Analysis

Technical Analysis Sentiment
Positive
Last Price478.59
Price Trends
50DMA
387.11
Positive
100DMA
357.90
Positive
200DMA
346.48
Positive
Market Momentum
MACD
23.17
Negative
RSI
66.57
Neutral
STOCH
90.68
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For APP, the sentiment is Positive. The current price of 478.59 is above the 20-day moving average (MA) of 438.85, above the 50-day MA of 387.11, and above the 200-day MA of 346.48, indicating a bullish trend. The MACD of 23.17 indicates Negative momentum. The RSI at 66.57 is Neutral, neither overbought nor oversold. The STOCH value of 90.68 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for APP.

AppLovin Risk Analysis

AppLovin disclosed 49 risk factors in its most recent earnings report. AppLovin reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

AppLovin Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$161.88B71.10240.30%34.33%180.24%
77
Outperform
$9.62B76.8311.80%20.14%335.82%
68
Neutral
$7.93B481.642.53%29.31%
66
Neutral
$26.73B65.9016.36%23.18%63.48%
63
Neutral
$16.65B-13.62%-13.74%48.10%
62
Neutral
$917.33M-32.50%14.79%27.52%
60
Neutral
$44.01B4.30-12.81%4.08%1.86%-42.71%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
APP
AppLovin
478.59
390.46
443.05%
TTD
Trade Desk
54.66
-46.31
-45.87%
SPT
Sprout Social
15.79
-13.48
-46.05%
U
Unity Software
39.41
22.71
135.99%
SRAD
Sportradar Group AG
30.94
19.50
170.45%
GTLB
Gitlab
48.02
3.34
7.48%

AppLovin Corporate Events

M&A TransactionsBusiness Operations and Strategy
AppLovin Finalizes Strategic Transaction with Tripledot
Neutral
Jul 1, 2025

On June 30, 2025, AppLovin Corporation finalized a significant transaction with Tripledot, amending a previous Purchase Agreement from May 7, 2025. The amendment allowed for cash payment instead of a secured promissory note to fund part of the purchase. At the closing, AppLovin transferred equity interests of its mobile gaming subsidiaries to Tripledot for $400 million in cash and equity shares representing about 20% of Tripledot’s fully-diluted equity capitalization. This transaction marks a strategic shift in AppLovin’s operations, potentially impacting its market positioning and stakeholder interests.

Executive/Board ChangesShareholder Meetings
AppLovin Approves Directors and Accounting Firm at Meeting
Neutral
Jun 9, 2025

On June 4, 2025, AppLovin held its annual meeting of stockholders where two key proposals were voted on. The election of nine directors to serve until the 2026 annual meeting was approved, and the appointment of Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025