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National Cinemedia (NCMI)
NASDAQ:NCMI
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National Cinemedia (NCMI) AI Stock Analysis

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NCMI

National Cinemedia

(NASDAQ:NCMI)

Rating:50Neutral
Price Target:
$4.50
▼(-4.86% Downside)
National Cinemedia's overall stock score reflects significant financial challenges, with declining revenues and high debt levels weighing heavily. Despite this, improvements in cash flow and strategic initiatives, such as the AMC agreement and programmatic advertising growth, provide a more optimistic outlook. Technical indicators suggest bearish momentum, while valuation remains unattractive due to negative earnings.
Positive Factors
Programmatic Advertising Growth
The significant growth in programmatic advertising indicates a successful expansion of digital capabilities, which can drive future revenue and enhance competitive positioning in the evolving digital advertising landscape.
Strategic Partnerships
The extended agreement with AMC Theatres strengthens NCMI's market position by enhancing its advertising platform, potentially leading to increased revenue opportunities and operational efficiencies.
Cash Flow Improvements
Improved cash flow management suggests better financial health and operational efficiency, providing the company with more flexibility to invest in growth opportunities and manage debt.
Negative Factors
Revenue Decline
The decline in revenue highlights ongoing challenges in maintaining sales growth, which could impact long-term profitability and market share if not addressed.
High Debt Levels
Persistent high debt levels can strain financial resources, limiting the company's ability to invest in growth and increasing vulnerability to economic downturns.
Economic Uncertainties
Economic uncertainties affecting advertiser budgets can lead to reduced advertising spend, impacting revenue stability and growth prospects in the near to medium term.

National Cinemedia (NCMI) vs. SPDR S&P 500 ETF (SPY)

National Cinemedia Business Overview & Revenue Model

Company DescriptionNational CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment pre-show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company is also engaged in the sale of online and mobile advertising through its Noovie Audience Accelerator product, as well as a suite of Noovie digital properties, such as Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
How the Company Makes MoneyNCMI generates revenue primarily through the sale of advertising space in theaters, which includes pre-show commercials and advertisements displayed on screens before feature films. The company's revenue model is based on partnerships with a network of movie theaters, allowing it to reach a broad audience and sell advertising slots to national and regional advertisers. Key revenue streams include the sale of digital pre-show content, in-theater promotional materials, and collaborations with major film studios for co-promotional opportunities. Additionally, NCMI benefits from strategic partnerships with cinema chains and advertisers, enhancing its market reach and contributing to its earnings through a shared revenue model with theater operators.

National Cinemedia Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 10, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant growth in programmatic and self-serve advertising platforms and a recovering box office environment. However, the company faced challenges with revenue shortfalls, declines in advertising revenue, and economic uncertainties impacting advertiser budgets. While there is optimism for the third quarter, the mixed performance in the second quarter suggests balanced sentiment.
Q2-2025 Updates
Positive Updates
Programmatic Advertising Growth
Programmatic advertiser volume grew by more than 50% quarter-over-quarter, with approximately 70% of second quarter programmatic advertisers being new to NCM, indicating a growing appeal of their platform.
Self-Serve Platform Adoption
Revenue from the self-serve platform increased more than 30% year-over-year, showing strong adoption as the company heads into the second half of 2025.
Box Office Recovery
NCM reached over 115 million individuals across its network in the second quarter, up 24% compared with the second quarter of '24, highlighting the ongoing recovery in cinema attendance.
New Advertiser Acquisition
NCM welcomed 12 new advertisers that placed major cinema campaigns for the first time since the pandemic, demonstrating their ability to expand their client base.
Third Quarter Momentum
Ad sales commitments for the third quarter are pacing ahead of last year's levels, with improved visibility into the pipeline, suggesting a stronger start to the second half.
Negative Updates
Revenue Shortfall and Adjusted OIBDA
Second quarter total revenue was $51.8 million, below the guidance range of $56 million to $61 million, and adjusted OIBDA was $0.7 million, down from $7.6 million in the prior year.
National and Local Advertising Revenue Decline
National advertising revenue was $41.2 million, slightly down from $41.7 million in Q2 2024, and local and regional advertising revenue was $6.4 million, down from $9.8 million, reflecting cautious advertiser sentiment.
Operating Income Loss
Operating income was negative $12 million compared to negative $9.3 million in the same period last year, primarily due to weaker top-line results.
Economic and Tariff Uncertainty
The second quarter was impacted by heightened volatility in advertiser budgets due to broader economic uncertainty and ongoing tariff-related issues, leading to cautious advertiser behavior.
Company Guidance
In the second quarter of fiscal year 2025, National CineMedia (NCM) faced challenges in the advertising market, resulting in total revenue of $51.8 million and an adjusted OIBDA of $0.7 million, both falling short of expectations. Despite these setbacks, the company remains optimistic about the second half of the year, driven by a robust third-quarter pipeline and improved ad sales commitments. NCM's programmatic advertising saw a significant boost, with advertiser volume increasing by more than 50% quarter-over-quarter, while their self-serve platform revenue grew by over 30% year-over-year. The company is also focusing on enhancing its local sales capabilities, expecting to capitalize on the ongoing recovery in cinema attendance, which reached over 115 million individuals in the second quarter, a 24% increase from the previous year. Looking forward, NCM anticipates third-quarter revenue between $62 million and $67 million and adjusted OIBDA ranging from $7.5 million to $11.5 million, supported by a strong slate of upcoming films and increased advertiser demand.

National Cinemedia Financial Statement Overview

Summary
National Cinemedia's financial performance is challenged by declining revenues and profitability, with negative net income and high debt levels. However, improvements in cash flow and stockholders' equity provide some positive outlook.
Income Statement
40
Negative
National Cinemedia's income statement shows significant volatility with declining revenues and profitability over the years. The gross profit margin and net profit margin are adversely affected, with net income consistently negative, indicating core operational challenges. Revenue has decreased significantly from 2019 to 2023, reflecting challenges in maintaining market share or sales growth. EBIT and EBITDA margins are negative, underscoring operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet reflects a mixed picture with substantial improvement in stockholders' equity from negative to positive in recent years, highlighting some recovery. However, the high debt levels and past negative equity raise concerns about long-term financial stability. The debt-to-equity ratio has improved but remains a point of risk due to potential leverage issues. The equity ratio has shown improvement, but the historical negative equity indicates past financial distress.
Cash Flow
60
Neutral
Cash flow analysis reveals notable improvements with positive free cash flow and operating cash flow in the latest year, suggesting better cash management. Despite prior years of negative free cash flow, the recent trend shows recovery potential. The operating cash flow to net income ratio indicates better cash conversion, although previous years' negative cash flows highlight historical challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue235.40M240.80M165.20M249.20M114.60M90.40M
Gross Profit87.40M72.80M85.10M222.00M96.20M80.10M
EBITDA22.00M22.00M750.10M45.00M-18.20M129.00M
Net Income-20.30M-22.30M705.20M-28.60M-113.50M-126.30M
Balance Sheet
Total Assets462.00M568.60M567.70M792.40M817.40M886.20M
Cash, Cash Equivalents and Short-Term Investments40.30M75.20M34.60M62.40M102.50M181.80M
Total Debt13.50M10.00M16.00M1.12B1.10B1.05B
Total Liabilities112.00M157.40M133.20M1.26B1.20B1.15B
Stockholders Equity350.00M411.20M434.50M-515.30M-383.50M-268.60M
Cash Flow
Free Cash Flow24.20M54.50M-10.00M-50.20M-100.90M47.30M
Operating Cash Flow29.60M60.30M-6.70M-47.30M-95.20M55.30M
Investing Cash Flow-5.70M-5.70M32.60M-400.00K-5.40M15.60M
Financing Cash Flow-40.40M-14.10M-52.10M10.30M21.50M53.50M

National Cinemedia Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price4.73
Price Trends
50DMA
4.62
Positive
100DMA
4.94
Negative
200DMA
5.66
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
56.89
Neutral
STOCH
85.87
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NCMI, the sentiment is Neutral. The current price of 4.73 is above the 20-day moving average (MA) of 4.43, above the 50-day MA of 4.62, and below the 200-day MA of 5.66, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 56.89 is Neutral, neither overbought nor oversold. The STOCH value of 85.87 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for NCMI.

National Cinemedia Risk Analysis

National Cinemedia disclosed 34 risk factors in its most recent earnings report. National Cinemedia reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

National Cinemedia Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$656.07M13.049.91%1.63%
71
Outperform
$889.18M14.899.20%6.06%-1.92%49.63%
64
Neutral
$999.76M121.551.98%1.24%9.96%
60
Neutral
$47.27B4.45-11.27%4.14%1.88%-40.90%
54
Neutral
$661.03M4.92%-21.67%81.70%
51
Neutral
$619.30M-36.12%-10.21%-81.84%
50
Neutral
$443.25M-5.50%1.90%13.34%-107.92%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NCMI
National Cinemedia
4.73
-2.00
-29.72%
CCO
Clear Channel Outdoor
1.33
-0.36
-21.30%
DLX
Deluxe
19.81
1.19
6.39%
EEX
Emerald Expositions Events
5.05
-0.29
-5.43%
NEXN
Nexxen International
10.00
2.46
32.63%
ADV
Advantage Solutions
1.90
-2.01
-51.41%

National Cinemedia Corporate Events

Executive/Board ChangesLegal ProceedingsShareholder MeetingsBusiness Operations and StrategyFinancial Disclosures
National Cinemedia Extends Agreement with AMC Theatres
Positive
May 6, 2025

On May 1, 2025, National CineMedia held its Annual Meeting of Stockholders, where all proposals, including the election of directors and executive compensation, were approved. The company reported a decrease in revenue for the first quarter of 2025 compared to the previous year but maintained its financial guidance. A significant development was the extension of a long-term agreement with AMC Theatres, enhancing NCM’s advertising platform and financial outlook by aligning payment structures with performance metrics. This agreement also resolved ongoing litigation, eliminating potential liabilities and streamlining operations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025