Record Box Office Performance
The fourth quarter of 2024 was a success for the box office, generating approximately $2.4 billion, marking a 26% increase year over year. Key films like 'Wicked Part One' and 'Moana 2' contributed significantly to this achievement.
Strong Audience Engagement
National CineMedia, Inc. captured a significant share of the Gen Z and Millennial demographics, accounting for 69% of total viewership in Q4, reaching over 43 million moviegoers.
Platinum Advertising Revenue Growth
Sales for the platinum advertising product more than doubled year over year, with Q4 platinum revenue up 28% over the prior year period.
New Advertisers and Campaigns
25 new advertisers launched major cinema campaigns in Q4, drawn to National CineMedia, Inc.'s ability to deliver unmatched audience engagement.
Positive Financial Performance
Q4 revenue of $86.3 million slightly exceeded the revenue guide, and Adjusted OIBDA was $35 million, surpassing guidance.