Stabilization of Advertiser Demand
Advertiser sentiment stabilized in the third quarter, with a rebound in demand across key advertising categories such as retail, automotive, wireless, and government.
Programmatic Revenue Growth
Programmatic revenue grew approximately 4x compared to the previous year, marking the strongest Programmatic quarter ever, with an 82% sequential increase.
Self-Serve Platform Growth
Self-serve platform revenue increased by 23% quarter-over-quarter, driven by expanded business development outreach and CRM-based activation.
National Advertising Revenue Increase
National advertising revenue totaled $49.9 million, up 6.6% from $46.8 million in the prior year period, driven by strong scatter demand and improved inventory utilization.
Strong Performance of Platinum Spot
Platinum Spot achieved an impressive 89% ad recall, with revenue up 19% compared to the prior year, and the highest third quarter Platinum sales in NCM's history.
Bullseye Product Success
The Bullseye product delivered more than 283,000 verified incremental store visits, representing a 110% lift in a recent cellular campaign.
Positive Outlook for Q4
Anticipated strong holiday slate with films like Wicked for Good, Avatar Fire & Ash, and Zootopia 2, already generating significant advertiser excitement.