Attendance and Box Office Momentum
Reported attendance reached 83 million in Q1, up 15% year-over-year, while the domestic box office grew approximately 25% YoY. Adjusting for a one-week fiscal calendar shift and including Spotlight, attendance would have been up ~18% on a comparable basis.
Advertising Demand and Category Strength
Total advertising revenue was $31.9 million, roughly in line with the prior year. National revenue of $27.5 million showed resilience with strength in insurance, automotive, media, and pharmaceuticals; NCM's legacy network national revenue grew ~2% vs. prior year (calendar-adjusted).
Premium Inventory Performance (Platinum)
Platinum inventory performed strongly: on a calendar-adjusted basis Platinum revenue was up 83% versus the prior year and revenue per attendee for Platinum was up over 54% for the same period, reflecting improved monetization of premium placements.
Programmatic and Product Progress (NCMx)
Programmatic adoption accelerated with approximately 2x more programmatic orders versus the prior-year period. NCM continued product expansion (NCMx) including a new VideoAmp partnership and extension of NCMx coverage to Spotlight inventory, integrating cinema into cross-platform planning.
Strategic Exhibitor Partnership and Inventory Expansion
Announced partnership to deploy large digital lobby displays across ~77% of AMC theaters (high-traffic locations) expected to expand digital out-of-home budgets and create incremental inventory largely in video format, complementing core cinema offerings.
Operational Transformation and Cost Savings Plan
Launched an operational transformation expected to generate approximately $11 million in annualized cost savings (measured against 2025 adjusted SG&A pro forma with Spotlight). $3 million of annualized savings have already been actioned; up to $6 million of savings expected in full-year 2026 with full run-rate reflected in 2027.
Improved Cash Flow and Strong Balance Sheet
Unlevered free cash flow improved to $18.1 million in Q1 from $5.5 million in the prior-year period. Quarter-end liquidity included $51.6 million in cash, cash equivalents, restricted cash and marketable securities, with total debt of $12 million.
Shareholder Returns
Announced a $0.03 per share quarterly dividend ($2.8 million) and repurchased ~210,000 shares for ~$820,000 (average price $3.93) in Q1, demonstrating continued commitment to returning capital while prioritizing investment opportunities.
Positive Forward Guidance
Provided Q2 guidance of $57–$63 million revenue and adjusted OIBDA of $1–$5 million, reflecting expectations for year-over-year attendance growth and improved monetization tied to a strong film slate.