Fourth Quarter Revenue Growth
Total Q4 revenue of $93.2 million, up ~8% year-over-year and in line with guidance; advertising revenue up ~9% year-over-year (~$90M), outpacing attendance growth.
Improved Profitability in Q4
Q4 adjusted OIBDA of $37.2 million, exceeding guidance and up 6% versus prior year, driven by stronger revenue and inventory monetization.
Strong Programmatic and Self-Serve Momentum
Programmatic revenue increased 100% year-over-year and the number of programmatic advertisers grew 2.4x; self-serve revenue grew 64% year-over-year.
Inventory Monetization and Engagement Gains
National impressions sold per attendee increased 27% year-over-year in Q4 (Platinum impressions +72% per attendee; post-show impressions +53% per attendee), and national revenue per attendee rose to $0.71 (comparable +10% YoY).
Strategic Partnerships and Network Expansion
Executed extended agreement with AMC standardizing national footprint and acquired Spotlight (November) to add premium luxury screens and audiences, diversifying ad inventory and appeal to high-end advertisers.
Category and Campaign Wins
Advertiser demand drove growth across retail, wireless, travel, entertainment & media, pharma, and technology; 18 advertisers placed campaigns at or above $1 million in Q4.
Full-Year Revenue Slightly Positive
Full year 2025 total revenue of $243.2 million, up 1% versus 2024; national advertising revenue increased 3.5% to $194.5 million.
Shareholder Returns and Capital Deployment
Returned approximately $33.6 million to shareholders in 2025 (including $11.3 million in dividends and $22.3 million in share repurchases); repurchased 4.1 million shares at an average price of $5.41.
Early Visibility and Positive Outlook for 2026 Slate
Management cites encouraging early demand indicators for 2026 and a robust, balanced film slate (e.g., Super Mario Galaxy, The Odyssey, Avengers: Doomsday) expected to support advertiser bookings and campaign planning.