Programmatic Advertising Growth
Programmatic advertiser volume grew by more than 50% quarter-over-quarter with approximately 70% of second quarter programmatic advertisers new to NCM. The company expects to triple its programmatic footprint by year-end.
Self-Serve Platform Revenue Increase
The self-serve platform saw a revenue increase of more than 30% year-over-year, indicating strong adoption heading into the second half of 2025.
Significant Audience Reach
NCM reached over 115 million individuals across its network in the second quarter, up 24% compared with the second quarter of '24.
Improved Third Quarter Outlook
Ad sales commitments for the third quarter are pacing ahead of last year's levels, with improved visibility into the pipeline.
New Advertisers and Campaign Success
NCM welcomed 12 new advertisers that placed major cinema campaigns for the first time since the pandemic. A national telecom brand executed a successful campaign using NCM's new product, resulting in double-digit gains in foot traffic.
Share Repurchase Program
Year-to-date, NCM has repurchased 3.3 million shares at an average price per share of $5.78, totaling approximately $18.8 million.