Advertising EnvironmentNCM faced a very difficult advertising environment that forced it into restructuring.
Attendance And RevenueAttendance was softer, despite a generally positive box office environment, and revenue per attendee was also lower.
Financial PerformanceGuidance for the fourth quarter calls for revenue of $82.0-86.0 million, reflective of the comparison against the Taylor Swift film, was below our forecast, and looks to be lower YOY despite a broader film slate.