Programmatic Advertising Growth
Programmatic advertiser volume grew by more than 50% quarter-over-quarter, with approximately 70% of second quarter programmatic advertisers being new to NCM, indicating a growing appeal of their platform.
Self-Serve Platform Adoption
Revenue from the self-serve platform increased more than 30% year-over-year, showing strong adoption as the company heads into the second half of 2025.
Box Office Recovery
NCM reached over 115 million individuals across its network in the second quarter, up 24% compared with the second quarter of '24, highlighting the ongoing recovery in cinema attendance.
New Advertiser Acquisition
NCM welcomed 12 new advertisers that placed major cinema campaigns for the first time since the pandemic, demonstrating their ability to expand their client base.
Third Quarter Momentum
Ad sales commitments for the third quarter are pacing ahead of last year's levels, with improved visibility into the pipeline, suggesting a stronger start to the second half.